Advertiser Interview: viagogo

April 14th, 2014

Viagogo_AG_logo_12viagogo, the online marketplace for buying and selling live event tickets, is designed to give consumers access to tickets that were often previously difficult to get a hold of, all the while avoiding fraudulent transactions and offering a safe guarantee.

With the launch of their US & CA performance marketing program with Affiliate Window, we caught up with viagogo to find out more about the brand and their upcoming partnerships.

The online ticketing industry is not only huge, generating $4 billion dollars in revenue in 2013, but also a competitive one. What differentiates viagogo from its competitors?

viagogo is the world’s largest ticket marketplace. We connect people looking for tickets with people who have tickets to sell. That means people can find tickets for events on our website, even if they are sold out at the box office.

What really differentiates viagogo from its competitors is our international reach. viagogo has the largest selection of tickets to the widest range of events all over the world. We provide our service to consumers in nearly 50 countries and enable fans to buy tickets in their own language and pay in their own currency with their preferred payment method.

What types of publishers are you hoping to partner with? What are the main benefits to be gained from joining your affiliate program?

We’re hoping to partner with publishers writing about live sports and entertainment because that’s what viagogo is all about.  It’s a great way for publishers to increase engagement with their readers by providing them with a means to find tickets to the events they’re reading about.

Is there anything newsworthy you’d like to highlight for the next 12 months?

We’re really proud to be extending our partnerships with some of the world’s biggest sport and entertainment brands, including the Barclays ATP World Tour Finals, the Mutua Madrid Open and the Isle of Wight music festival.  We have also just expanded our partnership with WWE to become the official international ticket marketplace for all WWE events in Asia, South America, Australia and Europe.

We’re also very excited about the upcoming World Cup, which is the biggest global sporting event of the decade. With the tournament just weeks away, the question on everyone’s mind is if they can still get a ticket. viagogo has tickets available to every match in the tournament and we’re seeing fans from around the world snapping up tickets on our international websites.

Join the program now!

 

Heartbleed Update

April 10th, 2014

As you may know, there was recently a discovery of a very serious vulnerability in OpenSSL, which is used by many organisations, including Affiliate Window, to secure content on the internet. This has been named the heartbleed bug.

This bug could allow an attacker to read some limited parts of the memory of the remote server, which can include the SSL keys – the secret data that ensures your connections are kept secure and encrypted.

Unlike many companies, Affiliate Window employs advanced cryptography techniques to ensure that even if an attacker had managed to steal these secret SSL keys, the attacker would not be able to use this to decrypt other users connections, so your data continues to be protected.

In order to ensure that in the unlikely event someone has stolen our SSL keys, they would be unable to use them, we are working with the global certificate authorities to replace these keys with new ones, and revoke the old ones.

No action from your part is required, and please be reassured that your data continues to be protected.

If you have any questions, please get in touch.

The Affiliate Window operations team

Affiliate Window Introduces Influence Metric into Reports

April 9th, 2014

Screenshot 2014-04-08 16.31.53In our continued mission to provide greater transparency on the performance channel, we have added a new metric to both the advertiser and publisher performance reports called ‘Assists.’

Assists allows advertisers to see how often publishers contributed towards sales without getting rewarded. Previously we have been supplying this information to advertisers behind the scenes and only on request but now it will be easily accessible from the system for all partners.

The metric can be used to easily identify those partners who are delivering significant value to your program without any recognition. Nurturing these partners ultimately helps drive more sales. Now that you can easily identify them, please speak to your account manager about some new and innovative ways of keeping these partners engaged. Publishers will similarly utilize the assist metric to see how frequently they contributed towards sales but ultimately lost the commission to a publisher further down the purchase funnel. Working with the Publisher Team, they can then gain insight into which channels did win the sale and how they might optimize their approach to get rewarded for the value they deliver. Data is only available from 2014 onwards so any reports requested for prior periods will display as N/A.

This is the first of many steps in our drive for attribution transparency. We aim to bring multi-channel insight and assists later in the year as we continue to gather more data.

Our Publisher Services team is available to offer advice and provide various options for improving publisher conversion rates.

For further information on ‘Assists’ please contact our Product team.

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March Update

April 3rd, 2014

DaisiesHere are the key pieces that we worked on last month:

Compliance Whitepaper

Compliance within the performance channel is an often overlooked but critical component of any affiliate network’s offering. It is still primarily performed by affiliate networks and in an era of increasing third party platforms, automated technology solutions and agency-led programs, should not be something that is diluted. Read our whitepaper to shine a light on this most vital of network functions.

Publisher Spotlight: SaleCycle

March saw us shine the spotlight on SaleCycle. Founded in 2010, SaleCycle is committed to helping the world’s top brands recover lost sales online. SaleCycle’s signature On-Site Remarketing and Email Remarketing solutions enable clients to reconnect with consumers who abandon their shopping cart, booking or application form with dynamic, personalized messages in real-time. SaleCycle serves over 500 clients globally and has offices in Washington DC, London, Singapore and Sydney.

The Monthly Digest: Issue 3

Welcome to Issue 3 of 2014; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

Article: Contextualizing Data through Business Intelligence Tools

An article by Affiliate Window Client Strategist, Matt Swan: Data is one of the most valuable aspects of online marketing. Complete visibility over customer journeys and purchasing patterns are made possible due to every tangible action a consumer takes being trackable. While attributing the success of offline campaigns to a particular advertising campaign is extremely difficult, online activity is far better positioned to understand the influence that each touch point has over a purchasing decision. Read the rest of this entry »

Compliance White Paper

March 27th, 2014

CompliancelogoCompliance within the performance channel is an often overlooked but critical component of any affiliate network’s offering. It is still primarily performed by affiliate networks and in an era of increasing third party platforms, automated technology solutions and agency-led programs, should not be something that is diluted.

With Affiliate Window tracking nearly 30m sales in 2013 and recording almost $2bn in advertiser revenue across 1,600 retailers, we have an obvious obligation to ensure these transactions are delivered ethically and within the spirit of the performance industry.

In this white paper we want to offer guidance on the role of the Affiliate Window Compliance Team, its processes, some statistics from 2013 and offer some insights into the main factors that could impact on publisher standards in 2014 and beyond. We also want to arm performance marketers with the necessary information they need to manage compliance on their own programs.

download

Publisher Spotlight: SaleCycle

March 24th, 2014

salecycle1Founded in 2010, SaleCycle is committed to helping the world’s top brands recover lost sales online. SaleCycle’s signature On-Site Remarketing and Email Remarketing solutions enable clients to reconnect with consumers who abandon their shopping cart, booking or application form with dynamic, personalized messages in real-time. SaleCycle serves over 500 clients globally and has offices in Washington DC, London, Singapore and Sydney.

How does it work?

Email remarketingsalecycle2

Because email remarketing is all about relevancy and targeting the right person with the right message at the right time, SaleCycle allows for the personalization of each and every element of their recovery emails, including details of the all-important shopping that’s been left behind.

Features include:

•Real-Time Reporting App – ability to view live product abandonments, email opens, clicks and converted sales.

•Flexible Response Times – SaleCycle lets you, the client, decide how long to wait after the abandonment before sending that remarketing email.

•A/B Split Testing – opportunity to test subject lines, sending times or different email creative.

•Dynamic Segmentation – SaleCycle can automate a different creative for each segment of your database – boosting clicks and making every customer feel a bit more special in the process.

•Multi-Cycle Remarketing – customer behavior can be observed to build a complex series of communications – combining email remarketing, call center and SMS.

•Product Recommendations – the SaleCycle algorithm gives every customer a personal shopping experience, boosting average cart values in the process.

•Responsive Designs – bespoke remarketing emails display beautifully and intuitively on all mobile devices.

Account Management – your dedicated account manager helps with everything from benchmarking analysis and segmentation, to product training and creative tweaks.

salecycle3

 

On-Site Remarketing

SaleCycle’s On-Site Remarketing enables clients to communicate with every customer who abandons, to help ensure they either complete their purchase right there and then or they stay in touch until they are ready to buy. Identifying the precise moment a customer abandons their purchase is the science of On-Site Remarketing. SaleCycle’s clever code closely monitors customer behavior, looking both at idle time on the page and those who might be lost or looking to leave the website entirely.

What else do you need to know?

Research from Baymard shows that 68% of consumers will abandon their online shopping carts this year. While the reasons for cart abandonment are endless, failure to capitalize on these lost sales opportunities is projected to reach a staggering $3 trillion in lost revenue for companies across the globe.

But how do the numbers compare across different areas of retail? And just how successful can email remarketing campaigns be? Check out the SaleCycle 2014 Cart Abandonment Forecast, based on averages from over 500 leading global retailers and their email remarketing results which outlines how each sector shapes up.

To learn more about the program and how you can partner with SaleCycle, please get in touch.