Affiliate Window Acquires ShareASale to Strengthen US Presence

Written by Lisa Hammond on . Posted in PR & Press Releases

SAS logo Global affiliate marketing network Affiliate Window, part of Europe’s leading digital publisher, Axel Springer, has acquired US network, ShareASale.

Affiliate Window has firmly established its presence in North America over the last six years, with teams based in Baltimore, Denver and San Francisco. The network’s unrivalled dedication to technology, service and fraud prevention has allowed Affiliate Window to form exclusive partnerships with leading brands including HP, StubHub, Hyatt, Superdry and Etsy. It has led the way with innovative solutions to fairly reward publishers for their contribution to the sales funnel, including cross-device tracking and influencer payments and has ambitious plans to further expand its reach over the coming years.

According to BI Intelligence, 15% of digital media revenue in the US comes from affiliate marketing, making it one of the four largest sources of ecommerce orders, outperforming social commerce and display advertising. The report further states affiliate marketing is one of the fastest growing sources of revenue for online retailers growing from 13% to 16% between 2014 and 2015.

Multi award winning network, ShareASale is headquartered in Chicago and was founded in 2001 by Brian Littleton. The network currently serves 4,500 advertisers and over 100,000 active publishers generating more than 12m transactions a year, making it the third largest affiliate marketing network in the US. The network reported a GP CAGR of over 25% between 2013 – 2015 while US affiliate spend only grew by 15% CAGR in the same period.

The acquisition offers both networks a mutually beneficial partnership. ShareASale’s market reach, brand equity and strong product offering coupled with Affiliate Window’s strategic account management, custom solutions and global reach, offers a broad spectrum of solutions to advertisers and publishers depending on their needs.

MArk Walters headshotMark Walters, CEO of Affiliate Window: “The acquisition of ShareASale plays a crucial part in our group mission of becoming the partner of choice globally for affiliate marketing. Brian and his team have built a fantastic business that truly reflects the ethos we share; compliant activity, adaptive technology and a fantastic culture. We very much look forward to coupling this with our unique brand of quality service, valuable insights and world class technical innovation.”

ShareASale: Brian Littleton. CEO department. Photo by Andrew Collings.Brian Littleton, Founder & CEO of ShareASale: “Affiliate Window mirrors our commitment to value-driven customer solutions, strong ethics, industry compliance and unparalleled company culture. The acquisition promises to provide both a premier mix of innovative technology as well as a committed and congruent team to service our combined global base of customers. On a personal note, the strong commitment to ethics and company culture were critical in choosing this partner to go forward with and provide the opportunity and growth to our long-time customers, and loyal employees

-Ends-

For press inquiries, please contact:
Lisa Hammond
Group Marketing & Communications Director

lisa.hammond@affiliatewindow.com
Tel: +44(0)207 533 0333

Advertiser Interview: E-File.com

Written by Angela Hoffnagle on . Posted in Advertiser, Interviews, Network News, Newsletter

Tax season is upon us.  So, we caught up with E-File.com’s Director of Marketing, Aaron Rosenthal, to learn the benefits of online tax filings for consumers, as well as why promoting the program during the lucrative tax season is advantageous for publishers.

E-File

 

 

 

What has lead E-file.com to become a leader in the online tax preparation and filing industry?

E-file.com has always sought to provide taxpayers powerful software at a low price.  We offer individuals full feature tax preparation software and do so at a lower cost than nearly all of our competitors.

Affiliate Window is Now a Member of the World Trade Center Institute

Written by Angela Hoffnagle on . Posted in Network News

Affiliate Window is thrilled to announce that we are now a member of the World Trade Center Institute!  WTCI is the largest international business association in the Mid-Atlantic that drives international collaboration and business growth through a myriad of services and networking opportunities: exclusive international events, business network connections, global intelligence briefs, international visitor management, international travelers’ packages, etc.    Affiliate Window is excited to partner with the WTCI and connect to WTCI’s resources in the region and across the world.

WTCI logo

 

 

Case Study: Effectively Managing & Growing an Agency Relationship

Written by Angela Hoffnagle on . Posted in Case Study

Written By: Kathleen Shallue, Account Manager

The travel sector has become one of the most competitive markets in the online shopping world, thanks to consumers having access to comparative pricing, features and services among hotel chains and airline services, to name a few.  This case study demonstrates how advertisers and publishers can benefit from Affilired’s Performance Marketing model, through networking opportunities and fostering future business relationships.

GROWING AN EXISTING AGENCY PORTFOLIO

Affilired is a respected travel performance agency with whom Affiliate Window has developed a strong relationship after working closely for several years.  Through new publisher recruitment, regular GAP analyses, upgraded reporting, and optimization of existing partner relationships, Affiliate Window was able to grow and develop the Affilired Travel Agency portfolio by more than 50% YoY.

RESULTS & KEY LEARNINGS

A collaborative network-agency relationship forms the basis of client success highlighted by double digit growth YoY across all metrics when effectively managing and growing a portfolio of clients.