Preparing For Black Friday 2015: Key Trends That Could Determine Success

Written by Courtney Lowenthal on . Posted in AWin Advice, Awin Tools, Network News

black friday whitepaperWhilst we may be in the dying days of summer, affiliate marketing waits for no one. With that in mind, the relentless onslaught of Christmas has formed the basis of many client meetings and nothing has come to encapsulate the importance of the trading period more than Black Friday.

Last year we saw this break all network records with exceptional performance. Mobile was a key driver of Black Friday activity and interrogating the day’s data allowed us to see how consumers were switching between devices throughout the day.

The fact that there was this switch between devices further highlights the importance of cross device tracking to truly understand customer journeys. Additionally there is a need to look at the role that each device plays as an influencer as well as the publishers that are effective at influencing sales.

Using our data from Black Friday 2014, we have put together a guide for advertisers on what to expect from Black Friday 2015 and how to make the most of this key trading period. In line with our ‘democratisation of data’ we also provide a report allowing you to interact with our Black Friday data from last year.

You can download the report here.

Converting links made even easier with Affiliate Window’s plugin

Written by Sarah on . Posted in Network News

mouse keyboardLast year we launched our Convert-a-Link solution for publishers. Installed just once it will automatically convert normal product links into affiliate links.  We’ve had fantastic feedback from publishers – both those brand new to affiliate marketing and those that have worked with us for years that this tool has made it much easier to make money from affiliate marketing.

To make things even easier this week we’ve created a plugin, meaning installing this tool takes less than five minutes of your time (about the same time it’ll take you to read this post!)

AffiliateBenchmarks™ Survey 2015

Written by Sarah on . Posted in Network News

LogoThe 8th Annual AffiliateBenchmarks™ Survey is now live for 2015. The survey aims to strengthen relationships between advertisers and publishers by providing best practices, actionable insights and trends to the affiliate marketing community. There is little independent research available in the performance channel so it’s important that advertisers and publishers share their experiences.

What’s more, by participating in the survey each respondent will receive the full results once they’re published.

For your opportunity to have your say and contribute to the largest industry study, complete the survey here.

Affiliate Window’s Fall Guide

Written by Jess Williams on . Posted in Network News

Autumn_pumpkins_smallFall into savings with help from Affiliate Window advertisers! As leaves are beginning to fall, so are prices! Whether shopping for trendy fall fashion styles, sporty NFL gear or spooky Halloween costumes, Affiliate Window will make your readers’ fall shopping a breeze! Even though the weather is cooling down, these fall-tastic deals are heating up so start promoting today!

Not already working with Affiliate Window? Join now!

Guide: Helping smaller publishers sell themselves to advertisers

Written by Sarah on . Posted in AWin Advice, Publisher Tips

DeathtoStock_Medium10While affiliate marketing has grown considerably over the past few years, it has always been challenging for smaller publishers to be noticed. This has been compounded further by the emergence of huge branded affiliate companies.

There are a number of factors that contribute to making affiliate marketing more challenging for smaller publishers looking to make money through the affiliate channel. As a channel that has always been premised on the last click, it is no surprise to see many large affiliate sites primed to convert customers across a variety of devices as well as online and offline.