viagogo, the online marketplace for buying and selling live event tickets, is designed to give consumers access to tickets that were often previously difficult to get a hold of, all the while avoiding fraudulent transactions and offering a safe guarantee.
With the launch of their US & CA performance marketing program with Affiliate Window, we caught up with viagogo to find out more about the brand and their upcoming partnerships.
The online ticketing industry is not only huge, generating $4 billion dollars in revenue in 2013, but also a competitive one. What differentiates viagogo from its competitors?
viagogo is the world’s largest ticket marketplace. We connect people looking for tickets with people who have tickets to sell. That means people can find tickets for events on our website, even if they are sold out at the box office.
What really differentiates viagogo from its competitors is our international reach. viagogo has the largest selection of tickets to the widest range of events all over the world. We provide our service to consumers in nearly 50 countries and enable fans to buy tickets in their own language and pay in their own currency with their preferred payment method.
What types of publishers are you hoping to partner with? What are the main benefits to be gained from joining your affiliate program?
We’re hoping to partner with publishers writing about live sports and entertainment because that’s what viagogo is all about. It’s a great way for publishers to increase engagement with their readers by providing them with a means to find tickets to the events they’re reading about.
Is there anything newsworthy you’d like to highlight for the next 12 months?
We’re really proud to be extending our partnerships with some of the world’s biggest sport and entertainment brands, including the Barclays ATP World Tour Finals, the Mutua Madrid Open and the Isle of Wight music festival. We have also just expanded our partnership with WWE to become the official international ticket marketplace for all WWE events in Asia, South America, Australia and Europe.
We’re also very excited about the upcoming World Cup, which is the biggest global sporting event of the decade. With the tournament just weeks away, the question on everyone’s mind is if they can still get a ticket. viagogo has tickets available to every match in the tournament and we’re seeing fans from around the world snapping up tickets on our international websites.
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