Back for its ninth year, Affiliate Summit West returns for 2014, taking over The Paris Hotel, Las Vegas on January 12-14. Please stop by our Meet Market table #710 on Sunday, January 12th from 12:00pm – 6:00pm. Map. Also, don’t miss Affiliate Window’s Senior Account Manager - Jeannine Crooks leading the panel session: Finding the Golden Nuggets in Mature Affiliate Programs.
It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted that mobile traffic will overtake desktop for the first time on Christmas Day. Our own mobile stats also indicate mobile activity is ramping up. Assessing millions of clicks and sales from affiliate programs of some of the largest retailers in the UK and US, we have seen the share of tablet and handset traffic hit 35% at weekends, with an increasing share of that through smartphones. With one in every six clicks originating from a mobile handset, can you afford not to be mobile ready this Christmas?
The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of the affiliate channel. Drawing on the major issues advertisers are grappling with and supported by real case study data, it offers guidance on how they should be measuring value and apportioning credit.
Affiliate Window helps you spread the holiday joy whether your readers are looking for a gift card, gifts for her, gifts for him, gifts for the kid, gifts for the pets or just trying to fill a stocking you’ll have them covered with the perfect gift this season.
Online retailers face an expanding universe of online marketing options, including new ad formats in social media and mobile commerce as well as in search marketing. But affiliate marketing nonetheless continues to play an important role in acquiring customers and building sales, an analysis of Top500Guide.com data show
With Christmas fast approaching, there are two days that really stand out within the online calendar – Black Friday and Cyber Monday. With Thanksgiving and Chanukah overlapping this year, retailers could certainly be in store for a bumper sales period. With advertisers keen to boost their peak trading periods, there is sure to be no shortage of deals.
Believe it or not, mobile shoppers on the U.S. and U.K. affiliate networks of Affiliate Window converted to buyers at a rate of 3.68% in October, while desktop shoppers converted at 3.48%, the company reports. The secret to mobile’s success? Tablets. Tablet shoppers in October converted at 5.03%, smartphone shoppers 2.45% and desktop shoppers 3.48%.
Welcome to Issue 5, rounding-up of the most relevant and interesting industry articles published in the last 30 days.
Michigan has introduced affiliate tax legislation. Amazon restarted their affiliate program in Connecticut after tax collection began in that state. Further discussions continue about the low threshold for the Marketplace Fairness Act. The affiliate nexus tax now impacts over 28% of all affiliates. (Note: Since this summary was prepared, the US Supreme Court refused the petition to hear the case submitted by Amazon and Overstock.com).
November Program Launches
We would love to partner with you on these newly welcomed US advertisers on our network:
Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.
If you have any questions about any of our updates, please get in touch.