Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.
Apple bids to transform payments and mobile commerce
The iPhone 6 and iPhone 6 Plus introduced last week offer larger screens, mobile wallets, wireless payment technology, faster processors, higher screen resolutions and more. They will boost retailers’ conversion rates on smartphones and encourage consumers to pay with their phones, experts say. And there’s a watch, too.
So What’s Next for Affiliate Marketing?
Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to appear, the world is getting smaller through the international reach of publishers, and the customer journey and experience have become ever so scrutinized. This is coupled with the consumer shift in consumption — where smartphone devices and tablets are on par with brick and mortar shopping. So what’s next in affiliate marketing?
New Facebook Right-Hand-Side Ads Prove Bigger Is Better