Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.
Shopping in categories like jewelry and watches and apparel helped boost online retail spending 14% in July from a year ago, according to a new analysis by RBC Capital Markets, citing comScore data. That rate was faster than the 10% growth in the second quarter overall, and the 8% increase the prior month.
Any minute now, the percentage of traffic coming from mobile devices will surpass the percentage from PCs for retailers using the mobile commerce platform from Branding Brand, the vendor predicts. In July 2014, 49.6% of all traffic to a group of 26 retailer clients tracked by Branding Brand stemmed from mobile devices, 34.9% from smartphones and 14.7% from tablets. The 26 retailers together rung up $45 million in mobile sales in July, the m-commerce technology provider reports.
What you can learn from Airbnb’s new logo backlash
It’s been a few weeks since Airbnb launched a bold new brand into the world and captured the internet’s imagination. The company’s headlines are just now transitioning back to more expected fare such as “Airbnb slobs are causing a ruckus in Montauk” and “Airbnb host can’t get rid of squatter.” Now that the dust has settled, it’s worth taking a moment to see what we can learn from this modern branding odyssey.
It might seem early, but the back to school marketing blitz is already gearing up. There’s a reason it comes so early: some estimates suggest back to school season accounts for more than $72 billion in consumer spending. Backpacks, calculators, sneakers and staplers are on the list of must-haves for millions of Americans—both parents and students. The following seven tips can be used by any eCommerce entity to better understand them and optimize marketing to create a connection with them.
An effective CTA should leave the shopper in no doubt about the next step they need to take to add an item to their basket, complete a purchase etc. To achieve this, they need to catch the user’s attention, and eyetracking is a great way to measure the effectiveness of different CTA designs. Thanks to Luke Hay, Research and UX Director at noporkpies, we have some useful tests on CTA design for you…