Compliance in affiliate marketing serves as more than simply removing publishers engaging in unethical or non-compliant activity. It contributes to the growth of the channel by providing reassurance to advertisers that their brands will be protected, therefore increasing participation and investment. It also enables new technologies to work within the channel by ensuring that current publishers are treated fairly – for example, ensuring that existing affiliate cookies are not overwritten by publishers that engage in retargeting.
But how as a publisher can you ensure that you’re being compliant with your activity? In this week’s tips, zanox’s Network Quality Operations Director, Christoph Kiebeler shares how to avoid running into issues.