Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.
The iPhone 6 and iPhone 6 Plus introduced last week offer larger screens, mobile wallets, wireless payment technology, faster processors, higher screen resolutions and more. They will boost retailers’ conversion rates on smartphones and encourage consumers to pay with their phones, experts say. And there’s a watch, too.
Affiliate marketing just celebrated its 20th birthday and – wow – has it changed! Just look at the last few years. New and different affiliate models continue to appear, the world is getting smaller through the international reach of publishers, and the customer journey and experience have become ever so scrutinized. This is coupled with the consumer shift in consumption — where smartphone devices and tablets are on par with brick and mortar shopping. So what’s next in affiliate marketing?
At the end of June Facebook started rolling out their new bigger right hand side (RHS) ad size boasting that, in their tests, it increased engagement by up to 3x. Up to 3x increase might be a bit generous but performance on US retail campaigns on RHS has definitely improved with the change in size. Across all Struq US retail campaigns Click Through Rate (CTR) saw an increase of 32% and Post Click Return On Investment (PC ROI) an increase of 12%.
For decades, marketers relied on gut feelings to make major marketing spend decisions because useful data just wasn’t available. Today, however, marketing executives face a bigger conundrum: They know the data is out there but aren’t exactly sure how to get meaningful insights from it. Relevant data is being gathered. However, this flood of unstructured information creates a big data beast with little connection to actionable insight that can improve decision-making.
Are you sending out press releases and waiting for the media to write about you? Are you wondering how you can integrate social media with public relations? Instead of waiting for the media to write their story, organizations are choosing to share those stories via social media.