Case Study: Growing Importance of International Marketing Calendars

Written by Courtney Lowenthal on . Posted in Case Study

Superdry.DealmoonAs cross border purchasing trends continues to rise, it’s becoming increasingly important for brands to tailor their campaigns for international markets.  This case study exemplifies how prioritizing international seasonality allows brands to expand their reach into new markets, while maximizing returns.

With the intention of testing the impact of promotions across various markets during peak seasonality, Superdry engaged with Dealmoon to test the impact of targeted campaigns on Singles Day.

Superdry offered Dealmoon an exclusive discount code and increased Dealmoon’s payout for a targeted feature in the top pick’s section of their high traffic Single’s Page.

Through a focus on international marketing calendars and seasonal placements, Superdry was able to increase sales by more than 600% over Singles Day. Their targeted placement planning with Dealmoon not only saw a significant return in revenue but also allowed them to reach a new audience while proving the growing importance of cross-border purchasing.

Publisher Spotlight: NMP

Written by Courtney Lowenthal on . Posted in Interviews, Publisher

NMPlogoWith competition levels growing in established markets, and opportunities emerging for those less-developed, 2016 is the time to re-think the way your company does digital – or so NMP says. NMP, formerly Net Media Planet, is an award-winning digital marketing agency with over 10 years of experience in delivering global campaigns. Although their heritage is rooted in Paid Search, NMP helps their clients succeed with campaigns across Paid Search, Display and Paid Social on a performance basis.

They currently partner with leading US brands such as Swarovski, Loot Crate and The People’s Operator, where they cover gaps in existing Paid Search and retargeting campaigns across additional territories, search engines (SEM) and ad exchanges (Display).

In LOVE with Savings? Valentine’s Day Shopping Guide 2016

Written by Courtney Lowenthal on . Posted in Network News

chocolate heartsWith Cupid on his way, are your readers ready for Valentine’s Day? We all know this holiday brings high expectations from loved ones, so let Affiliate Window shoot its arrow on your readers and promote these lovely deals to make shopping a dream! No more of the same old chocolates and flowers this year! Promote sweet deals on beautiful jewelry and clothing for her, to romantic getaways and tickets galore! Your readers will have no problem finding unique gifts for their secret admirer this Valentine’s Day!

Not already working with Affiliate Window? Join now! See a product you want to promote? Download myAW to easily join programs and generate links!

Meet Affiliate Window at eTail West 2016

Written by Courtney Lowenthal on . Posted in Events

etailJoin Affiliate Window in Palm Springs, California, from February 22-25, 2016 for eTail West!

The three day conference, held at the JW Marriott, is your one-stop shop for all things multi-channel and eCommerce, including dozens of sessions, interactive learning, guest speakers and keynotes.

Let us know if you are attending – we would love to meet with you!

Email us to arrange a meeting at the conference or to discuss new opportunities available through our network.

Affiliate Window’s Health & Fitness Shopping Guide

Written by Courtney Lowenthal on . Posted in Seasonal Activity

weightWith the New Year excitement behind us, it is now that dreaded time of year again – setting a 2016 New Year’s resolution. Whether your readers’ goals are to save some extra cash for that dream vacation, perform better at work or even volunteer around the community, the most common resolution year after year is to get healthy! Shedding a few pounds by summer, hitting the gym a few extra times per week, or simply eating healthier this year can all be done with help from Affiliate Window advertisers! From protein powder and supplements, to bicycles and sporting apparel, your reader’s will have no problem getting active. No more pushing off New Year’s resolutions until next year, it’s time to sweat out the savings with products ready to buy online and on sale!

Not already working with Affiliate Window? Join now! See a product you want to promote?
Download myAW to easily join programs and generate links!

Affiliate Window Hosts Chill Out Lounge at ASW 2016

Written by Courtney Lowenthal on . Posted in Events

Last week, Affiliate Window attended Affiliate Summit West, held at the Paris Hotel in Las Vegas. The three-day conference was a success connecting with key industry partners and introducing our market-leading technology to new publishers and prospective advertisers.

Drawing a large crowd from across the globe, Affiliate Summit West offers a variety of networking opportunities, critical when operating in a market as large as the US, which typically prohibits regular in-person meetings.

“We find that meeting with partners face-to-face usually results in greater focus and energy when compared to conference calls,” says Patrick Cronin, Director of Partnership Development at Affinity Solutions.