Publisher Tip: Maximizing Your Blog

Written by Courtney Lowenthal on . Posted in Publisher Tips

Processed with VSCOcam with f2 presetBlogs are quickly becoming some of the ‘go to’ portals for internet users who are looking for reliable advice from informed, like-minded people. As bloggers and publishers on our network. we have some tips on how to create content that is both informative and engaging, helping your blog become an essential resource for advertisers and your readers, alike.

Opportunity Marketplace: The Benefits For Advertisers

Written by Courtney Lowenthal on . Posted in AWin Advice, Awin Tools

shutterstock_196202396The Opportunity Marketplace launched back in March 2015 as an online marketplace full of publisher offerings. For advertisers searching for exposure opportunities which may not be visible in media packs, are slightly more niche or belonging to those publishers you don’t always have connections with, it’s a fantastic chance to pick up your basket and start shopping.

Established as a marketplace where smaller publishers have the voice to express their offerings, The Opportunity Marketplace is a goldmine for advertisers. Since it launched, over 10,000 opportunities have been created with a 30% response rate, meaning the success is vast but the potential is even greater.

Affiliate Window understands not only how time consuming it is to contact publishers on an individual basis to find out how to best utilize their site, but also how complicated it can be to sift through new opportunities. Additionally, since advertisers are wanting more and more variety and unique propositions from a range of publisher types, this tool acts as the perfect portal to grow your affiliate program with the publishers and offerings that spark interest and excitement for your brand.

Migrating An Affiliate Program

Written by Courtney Lowenthal on . Posted in AWin Advice

shutterstock_158522279-People-With-TechBy Anjulie Truong, UK Operations Director
For an advertiser, the affiliate channel is vastly different from other digital disciplines when it comes to switching from one provider to another.

With search marketing, you can pause or start a campaign by logging into your Google AdWords account. With display, you may swap agencies but keep campaigns scheduled.

Of course, changing suppliers or agencies for any online marketing channel poses its risks;  new working relationships, data that can’t be carried across from one supplier to another, and perhaps most harmfully the loss of knowledge that has been built up.

Deciding the set up of your affiliate channel is complex and diverse. Advertisers need to decide on the best network or platform for their needs, and then a step further need to work with affiliates to start, stop or amend their promotions. Working with affiliates to change the marketing they do on your behalf can yield great results, but is equally as labor intensive as more often than not the changes are not controlled dynamically.

US Ticketing Sector Insights

Written by Courtney Lowenthal on . Posted in Network News, Sector Reports

guitarOver the past year, the ticketing industry has experienced major changes in consumer purchasing behavior, shifting the way the industry has targeted its audience.

The rise in music discovery apps like Bandsintown & Tidal, has made it easier than ever for consumers to learn about new artists and upcoming events around them.

This internet and mobile based discovery trend altered the way the ticketing industry engages with consumers, with ticketing and event providers seeing an increase in demand for digital tickets vs. physical tickets. The shift is ideal for the affiliate channel which leverages websites for their online ticket sales.

With digital media being the dominating source to influence consumers in the entertainment industry, the ticketing sector has grown immensely in the performance channel. Affiliate Window takes a deeper look into the progression of the ticketing sector that has resulted from these trends. 

Case Study: Successfully Managing an Exclusive Migration

Written by Courtney Lowenthal on . Posted in Case Study

missguidedgirlAs the fashion retail sector continues to show strong affiliate growth across the US market, brands are looking for a single network approach to support their global expansion initiatives. With a solid reputation for international reach, Affiliate Window has earned itself a growing portfolio of global leaders in the industry.

This case study exemplifies the importance of a strategic partnership, in addition to the experienced account management needed to accomplish a successful affiliate program migration.