The key to making money online from performance marketing is to understand your readership, and to build their trust.
Here is part one of our top ten tips for making more money from your affiliate website (part two to come next week):
1) Know your readership/users. Understand what they are looking for, what they would find useful, and why they are on your website. Find out how your readers land on your site, and try to put yourself in their position. What would you want to see on your website if you were them?
2) Be relevant – only put up affiliate links if they are completely relevant to what you are talking about and what your users are looking for.. Conversion rates are always going to be specific to an individual website.
3) Be helpful. Give users something they will genuinely find useful, and will make them want to come back to your site over and over again. Being helpful will also generate recommendations to your site.
4) Be trustworthy – if people trust you, then they will be more likely to convert. Spend some money on good design, and be open and honest.
5). Experiment. Try out different layouts, different affiliate programs and different content. And don’t presume anything! Test out your changes with Google Analytics goals and events.
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