10 Tips for a Profitable Performance Marketing Business – Part 1

July 25th, 2014


The key to making money online from performance marketing is to understand your readership, and to build their trust.

Here is part one of our top ten tips for making more money from your affiliate website (part two to come next week):


1) Know your readership/users. Understand what they are looking for, what they would find useful, and why they are on your website. Find out how your readers land on your site, and try to put yourself in their position. What would you want to see on your website if you were them?

2) Be relevant – only put up affiliate links if they are completely relevant to what you are talking about and what your users are looking for.. Conversion rates are always going to be specific to an individual website.

3) Be helpful. Give users something they will genuinely find useful, and will make them want to come back to your site over and over again. Being helpful will also generate recommendations to your site.

4) Be trustworthy – if people trust you, then they will be more likely to convert. Spend some money on good design, and be open and honest.

5). Experiment. Try out different layouts, different affiliate programs and different content. And don’t presume anything! Test out your changes with Google Analytics goals and events.

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Spotlight on Ticketing

July 21st, 2014

admit-one-593459-mThe growing popularity of the internet has boded well for the size and popularity of the ticketing industry. Despite consumers spending less on concerts and other events during the recession, online ticket sales experienced 3.9% growth 2009 – 2014 with revenue reaching $4 billion according to IBIS World. Furthermore, Forrester estimates that online secondary ticketing sales from outlets such as viagogo will grow at a 12% CAGR rate.

Affiliate Window works with some of the biggest ticketing brands in the US market. What’s more, programs such as Ticketmaster feature a robust API that includes information for sports, music, and theatre events. API Results can be filtered by a variety of parameters such as location, venue, genre and artist.

So, what are you waiting for? Capitalize on the festival and sports season by joining the programs below:


Ticketmaster (US & CA) Tiered Commission Structure  API available
TicketsNow (US) 7%  API available
Wizard World – Comic Con (US) $20 per transaction
Ticketmaster Merchandise Store (US) 8% Datafeed available
Primesport (US) 8% Datafeed available
ScoreBig (US) up to 10% API & Datafeed available
Viagogo (US) 7% API & Datafeed available
Ticket Liquidator (US) 12.5%
Movietickets.com (US) 0.15$ per ticket sold


Get started today - contact the team with any questions.

DDoS Downtime Compensation for Publishers

July 21st, 2014

Thank you to everyone for your patience while we worked through the recent DDoS issues and the aftermath of these problems.

This was an unprecedented problem in our history, characterized by huge spikes in traffic volumes to the network that started on Thursday June 26th. The malicious traffic volumes were far in excess of the network’s normal operating parameters and as a result there was disruption to our services.

Although we have clearly been the victims of a malicious attempt to cause disruption to the network, this does not change the fact that our users were significantly inconvenienced by the disruption. Because of this, we would like to offer compensation to all publishers that might have been affected. Because the disruption was intermittent rather than total, we will calculate the compensation by looking at the performance of each publisher during a comparable normal operating period, highlighting those publishers that have clearly lost out, and compensating them based on what we assume their earnings would have been had the service been running normally.

Obviously, calculating compensation is not an exact science. However, we hope you’ll appreciate that any technology provider could have been similarly affected by the targeted attacks that were made against us, and it is far from the accepted norm that tech providers, be it in our industry or others, automatically compensate in situations such as this.

Our determination to compensate users is based on the fact that we do not want Affiliate Window users to lose out on earnings as a result of any system-related issue – regardless of its cause.

While DDoS attacks are deliberate and malicious criminal acts that are difficult to prevent, we are making some significant changes to our systems in an effort to minimize disruption if such an issue happens again. These include building an early warning system that all our partners will have access to. We have also launched a dedicated Twitter Feed for us to communicate system related issues. Please follow @AffwinAlerts for these updates.

All affiliates that we calculate are due for compensation will have the amounts added directly to their accounts by the close of business on Monday July 21st. If you would like to contact us regarding the compensation or anything else related to these issues then please don’t hesitate to get in touch with me directly.

Kind Regards
Anthony Clements
Director, Client Services


The Monthly Digest: Issue 7 – 2014

July 17th, 2014

MonthlyDigest_logo300x130 (4)Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

Mobile Ad Spend Will Surpass Print This Year As Overall Ad Market Hits $180 Billion

The mobile revolution is finally paying off for publishers and brands that have made investments in beefing up advertising on smartphones and tablets. According to a new report released by eMarketer, in 2014 the overall advertising market will increase by 5.3 percent to a staggering $180.12 billion, attributable to growth in ads for mobile and television.

The Programmatic Advertising Report: Mobile, Video, and Real-Time Bidding Will Catapult Programmatic Ad Spend

Programmatic platforms are on pace to fundamentally reshape the entire digital advertising landscape. These platforms are automating much of the ad buying and selling process and increasing the accuracy of execution. Programmatic technologies are helping ad buyers find the right audience at the right price at the right time.

Health care marketers get the most love from e-mail subscribers

Messages from health care companies have the highest open and click-through rates across a span of industries. A new report from Silverpop that studies the open and click rates for e-mail messaging sent by companies spanning 14 industries found that messages sent by health care companies got opened and clicked the most.

3 Surprising Online Shopper Preferences

When online conversion tactics like personalization, alternative delivery locations and live chat are part of everyday shoppers’ lexicon, it’s time for businesses to get serious about making it easier to purchase their goods and services. Recently, comScore and UPS released the findings of its third annual UPS Pulse of the Online Shopper Study. Overwhelmingly, the results showed that customers have higher expectations when it comes to their online experience.

How to create engaging email content to drive conversion

The days of guaranteed inbox placement are over, therefore it’s time to concentrate on the second layer of email marketing: data. It is now more important than ever to understand the asset which is your data and the ability of data to provide inbox placement for your emails.  So how can you utilise data to produce emails which recipients want to read, as well as email that delivers revenue?

Are Cashback Websites Really Driving Incremental Sales?

July 15th, 2014

With advertisers increasing their spend on performance marketing campaigns, it is no surprise to see the channel coming under greater scrutiny. One of the key considerations when assessing the value of the channel is how incremental the sales generated are. When questions around incrementality arise, the promotional type that comes under some of the greatest scrutiny is cashback. With these sites offering an incentive to transact, it is often thought that cashback sites are merely converting consumers that would have purchased from the advertiser even without the involvement of the cash back sites.

How do we judge incremental?

To be able to determine incremental value, it is important to ascertain what actually constitutes incrementality. In its most basic form it can be interpreted as sales the advertiser would not have made had it not been for the promotional activity of the publisher driving it. This is far too simplistic when considering incrementality. Other metrics need to come in to consideration – it could be argued that increasing average order values, repeat purchases and lifetime value also demonstrate elements of incremental value for advertisers. Additionally, in the age of the savvy online consumer that is increasingly price conscious and prone to switching, it could be argued that cashback partners are able to facilitate customer retention which in itself could be seen as demonstrating incremental value.

Click path data

Customer journeys are complex and can vary from sector to sector. Affiliate Window has carried out extensive research into a number of advertisers across the network, spanning various sectors. This research includes looking at the number of affiliate touchpoints involved within the path to conversion as well as the crossover between the various promotional types. Additionally, it is possible to drill down to see the individual affiliates involved and the customer interaction across these.

There is a common misconception that each transaction will involve a number of affiliate interactions. This is extremely wide off the mark with typically 90%+ of transactions only having a single referrer. Although this can vary from sector to sector, recent research has shown this to be case across a number of sectors:

Read the rest of this entry »

Key SEO Signals on a Page

July 11th, 2014

Todays-Awinning-TipsmallBefore changing any key SEO elements, you need to know what you would like each of your pages to rank for (see what the top searches are using the Google Keyword Tool.)

Once both the main and secondary key terms have been decided for a page, you will need to make sure that these terms appear in the following page elements:

Meta title

The meta title should be between 60 and 70 characters long, unique to each page and enticing to search engine users. This is the top on-page element for affecting search engine rankings.

Meta description

The meta description should be between 150- 160 characters long, unique to each page and enticing. Although meta descriptions do not directly affect search engine rankings, if a key term which is searched for appears in a meta description, then it will be emboldened. This will entice the user to click on a page, and thus will go on to affect click through rates.

H1 tag

This is seen to be the main heading of a page. You should make sure that all of your pages have a single, unique h1 tag, which is different to your meta title.

Image name and alt tag

Since search engines do not have eyes, and cannot actually ‘see’ an image, they use the image name and alt tag (alternative text) to decide what an image is about. If the alt tag of an image on a page contains certain words, then that page is more likely to rank on search engines for those words.

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