Affiliate Window Hosts its First US Roundtable in NYC

Written by Sarah on . Posted in Events

Over the weekend, Affiliate Window in conjunction with PerformanceIN hosted its first US roundtable at the Paramount Hotel in NYC.  With a focus on proving the value of affiliate marketing through data, some of the key topics discussed included current challenges faced within the US affiliate market, a round-up of the most exciting affiliates currently working in the space, data transparency requirements in the industry, the importance of collaboration, and attribution opportunities such as paying publishers for their influence of sales.

The two hour discussion was very lively with 10 participants from the network, agencies, publishers and advertisers engaging in the debate.  In the coming weeks, PerformanceIN will produce a series supplements diving into each of these topics in more detail and highlighting some of the key outcomes from the discussion so keep an eye on our blog for its launch.

IMG_2320

Paid for Content and Native Advertising Guidelines

Written by Sarah on . Posted in Network News, Publisher Tips

E-commerceEarlier this year, the Internet Advertising Bureau (IAB) issued new guidelines to the online marketing industry on native or content based advertising. One of the key recommendations was that online marketers and website owners need to provide a way for online users to distinguish between paid for native ads and general website content.

Website owners produce a wide variety of online content that is not only aimed at engaging or informing their users, but also generates consumer interest for advertisers. Content that is based on a commercial relationship existing between a website owner and an e-commerce advertiser is not always obvious.

DealExtreme offers up global proposition with Affiliate Window

Written by Sarah on . Posted in PR & Press Releases

logo-dxDealExtreme, one of the world’s leading online gadget retailers has launched its global program with performance marketing network, Affiliate Window.

Founded in 2005 as a speciality gadget shop, the DealExtreme website, DX.com has experienced exponential growth, attracting millions of site visitors each month and currently stocks over 110,000 items ranging from the world’s smallest micro SD readers, to remote-controlled helicopters and Nokia phones.

Affiliate Window’s Back to School Guide

Written by Jess Williams on . Posted in Network News

school_suppliesDing Ding! Before the school bells ring, Affiliate Window is here to cheer up your readers from the back to school blues with HUGE deals from our merchants! The temperature may be cooling, but the sales are heating up! From upcoming fall sporting events to Labor Day deals and back to school steals, don’t miss out on promoting these smart offers!

 Not already working with Affiliate Window? Join now!

Affiliate Window’s Back to School Publisher Competition

Written by Sarah on . Posted in Competition

b2sWith the heat of summer behind us and the new school year just weeks away, it’s time to start buying your back to school necessities! From kindergarten to college, classrooms to dorms, help your readers ease into the 2016 school year by sharing your “Back to School Essentials” list in the Affiliate Window Back to School Publisher Competition!