Fall Fashion Sports Guide: Part Three

Written by Sarah on . Posted in Publisher Tips

Following on from Part 1  and Part 2 of our Fall Fashion Sports Guide, we bring you the final part in the series.

In this installment, we’ve sourced the best Compression Pieces, Cycling Accessories, Equestrian Fashion, Rugby Shirts, Soccer Fashion and Running Fashion.

Now we’ve covered all aspects of fall sports fashion for your readers, go forth and promote!

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Compression Pieces

2XU specializes in a flexible, breathable compression material that is engineered to support muscles and prevent injury. These pieces are perfect for rigorous training sessions and can be worn as a base layer or on their own. As an added bonus, 2XU is offering FREE SHIPPING on orders over $100! Show your shoppers how to stock up on quality compression apparel and save on pesky shipping fees.

Compression Men   Polyvore

1. Short Sleeve | 2. Shorts | 3. Sleeveless Top | 4. Leg Sleeves

Compression Women   Polyvore

1. Tights | 2. Top | 3. Socks

Deciding on a New Market

Written by Sarah on . Posted in Publisher Tips

Todays-Awinning-TipsmallYou have a great idea for a new site, and you feel really passionate about it – that’s great! Enthusiasm about an idea is essential for success in performance marketing.

However, being passionate about a site is not always enough to make money. On occasions you will just want to run some of your sites as a hobby and nothing more, and that is fine. But it is important to know from the get go, which website ideas have potential for making affiliate’s money and which ones do not.

So, how do I assess this?

1) Look at the size of the market

How many people are searching for phrases or words relating to your website idea? Use the Google Keyword Tool to get stats on the number of searches for a given term per month and Google Trends to compare between terms. However, be aware that the terms or themes that are searched for the most aren’t always the best ones to go after as sometimes the competition level for these terms will be too high.

2) Look at the competition

Be careful of entering sectors where larger established sites already have the power. If you want to start up a niche comparison site, then you do not want to be competing with the big dogs. Always do a search on Google to see who your competitors would be, and have a look at the CPC (cost per click) of your target phrases or terms on the Google Keyword Tool.

3) Are the products on my site in demand?

Once you have found a great niche, with a fair amount of searches but a low amount of competition, you then need to have a think about why the competition levels are low. One such reason might be because it is very hard to make money from that area. Consider early on whether the topics that you are going to be talking about relate to the kind of things which consumers are likely to buy online.

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Fall Fashion Sports Guide: Part Two

Written by Sarah on . Posted in Publisher Tips

Following on from Part 1 of our Fall Fashion Sports Guide, we bring you Part 2.

Here you’ll find the best Yoga Fashion, Barefoot Shoes, Sneakers, Nutrition & Training and Multi-Sport Fashion.

Don’t miss Part 3, coming next week!

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Yoga Fashion

Let your readers release their strength from within! Peace Love World will keep their stress level at a minimum with their eco-friendly yoga items. From the mat to the water bottle, your shoppers will be set for a relaxing and tranquil yoga session. On orders of $100 or more, Peace Love World is offering FREE SHIPPING! That’s the type of deal to make your readers want to hum “Namaste” as they finalize their orders.

yoga fashion   Polyvore

1. Mat | 2. Hoodie | 3. Pants | 4. Water Bottle | 5. Bag

August 2014 Update

Written by Sarah on . Posted in Monthly Update

01Here are the key pieces we worked on last month:

Affiliate Window Interface Changes

We have released a new header and navigation menu that is now visible on the Affiliate Window interface. This is a small change that we are rolling out as part of a bigger goal to improve the look, feel and user experience on the platform.

Have Your Say – The 2015 Blue Book Top 20 Networks Survey Now Open!

Each year, the online advertising guide ‘Blue Book’ conducts the largest research survey in the performance marketing industry, in order to identify the best affiliate and CPA networks that publishers, advertisers and agencies should be working with. We are asking for just a minute of your time to consider some of the improvements we have made throughout 2014 and cast your vote by clicking here and here.

SodaStream Partners With Affiliate Window for Performance Marketing Launch

SodaStream, the world’s largest manufacturer and distributor of home carbonation systems, has partnered with global performance marketing network, Affiliate Window. Find out more about the program in this post.

Measuring the influence: how should we reward publishers for their contribution?

With persistent perceptions that certain affiliates or, more broadly, affiliate types, are not receiving fair commission payments for their contribution to affiliate sales, alternative attribution models continue to be the source of much debate and consternation in the channel. With last click a standard across the industry since its inception however, what is the appetite to change a model that has worked when such little empirical evidence exists to say it’s fundamentally broken?

Fall Fashion Sports Guide: Part One

One of the best aspects of fall, besides the changing of leaves and pumpkin flavored everything, are the SPORTS! Fall sports include football, soccer, golf, swimming, running, biking, baseball, rugby and others in between. To celebrate the kick-off of a new season, we have put together a three-part fall fashion sport guide for your readers featuring our fabulous advertisers. In Part One we cover Jerseys, Baseball & Football Shirts, Golf Fashion & Shoes and Kids Swimwear.

Fall Fashion Sports Guide: Part One

Written by Sarah on . Posted in Publisher Tips

One of the best aspects of fall, besides the changing of leaves and pumpkin flavored everything, are the SPORTS! Fall sports include football, soccer, golf, swimming, running, biking, baseball, rugby and others among in between. To celebrate the kick-off of a new season, we have put together a three-part fall fashion sport guide for your readers featuring our fabulous advertisers. For your convenience, we even put together a list of sport ticketing events so your readers will know all the best deals of their favorite games!

In Part One we cover Jerseys, Baseball & Football Shirts, Golf Fashion & Shoes and Kids Swimwear.

Not already working with Affiliate Window? Join Now!

Jerseys

Rocking your favorite jersey to a NFL or MLB game is all a part of the fun. HomeRunMonkey and Dr. Jays have the jerseys your readers need to support their favorite team.

 

Jerseys   Polyvore

 

Measuring the influence: how should we reward publishers for their contribution?

Written by Sarah on . Posted in Case Study

With persistent perceptions that certain affiliates or, more broadly, affiliate types, are not receiving fair commission payments for their contribution to affiliate sales, alternative attribution models continue to be the source of much debate and consternation in the channel.

With last click a standard across the industry since its inception however, what is the appetite to change a model that has worked when such little empirical evidence exists to say it’s fundamentally broken?

The importance of empirical data
Multi-attribution has come to the fore with many believing that a model that rewards all publishers within the path to conversion is the route that should be taken. In reality though, this is not the best solution and the fact that only a handful of advertisers across the channel have such a model in place is probably testament to that. Our research over the years shows few affiliate sales have multiple affiliate interactions and besides, in an era of cross-device transactions, just how robust is the data?