LivingSocial is a leading marketplace which utilizes a group buying method to encourage users and friends to buy and share the best things to do in their city –wherever that may be. The social commerce site covers all aspects of everyday items and activities including restaurants, spas, sporting events, hotels and other local attractions in major cities.
Based in Washington, DC and with more than 60 million members around the world, the site provides a trusted, convenient source for finding value on everyday items and activities; identifying novel, enriching and fun experiences for users to enjoy. There are thousands of unique and diverse offers presented every day where members are inspired to discover everything from weekend excursions to international travel, exclusive gourmet dinners to family outings and more.
However, the LivingSocial story doesn’t end there, the business also helps local and national businesses grow by introducing them to high-quality new customers. By delivering compelling and cost-effective marketing solutions for businesses large and small, partners are provided with the tools to make members their regulars.
How does it work?
Opportunities for advertisers hoping to work with the platform are plentiful with the offering of the below core products to improve brand visibility:
Coupons site: Inspired by nearly 93 million consumers in the United States (eMarketer, 2013) who redeemed an online coupon in 2012, LivingSocial is rolling out Coupons, an additional avenue for consumers to save on products and services. Coupons allow consumers to access and redeem free promo codes, coupons and information on sales from over 3,000 retailers across North America.
LivingSocial’s Stampede: LivingSocial’s Stampede product allows brands to promote exceptional, free offers that customers can claim with no upfront payment required. Consumers click “claim now” on the offer from LivingSocial and receive an email confirmation with a redemption voucher. Customers pay later when they redeem their voucher.
LivingSocial’s Amplifier: Outside the traditional deal structure, LivingSocial has built promotional capabilities that fit the marketing needs of major national retailers. Specifically, national advertiser partners have seen success with LivingSocial’s Amplifier ads, where a retailer’s existing promotions receive premium distribution on LivingSocial’s channels resulting in vastly increased exposure and incremental purchases.
What else do you need to know?
• The statistics speak for themselves with the site attracting over 160 million average monthly unique page views, over 30 million average monthly unique visitors and over 12 million mobile app installations.
• LivingSocial Purchasers can be grouped into Influencers, Trailblazers and Adopters with 55% referring advertisers they find on the site to two or more friends, 52% spending more than $20 above the offer amount and 70% going back after trying an offer.
To learn more about the program and how you can partner with LivingSocial, please get in touch.