Cycling Merchants Going through the Gears as we Head into Q4

Written by Sarah on . Posted in Case Study

Introduction

The cycling and cycling accessories market is a well-established online sector.  Predominately consumer focused, it has held a steady online presence due to the ease of purchasing larger cycling equipment online and the advantage of home delivery.  Many advertisers offer compelling delivery options, including speedy international delivery which largely plays to the overseas demand recognized across the sector.

September 2014 Update

Written by Sarah on . Posted in Monthly Update

01Here are the key pieces we worked on last month:

New Features Introduced to the Advertiser & Publisher Performance Reports

In September, we deployed exciting new features to the advertiser and publisher performance reports in the Affiliate Window interface, including new Assist KPIs and the ability to customize columns.

zanox/Affiliate Window: Appointment of new Executive Board finalizes integration of Europe’s largest performance marketing network

Following the November 2013 completed acquisition of Digital Window Ltd. operating in the UK under the brand of Affiliate Window, the Supervisory Board of zanox AG has made the decision to fully merge Affiliate Window and zanox into one organization further consolidating the group’s position as Europe’s largest performance marketing network.

Navigation.com Drives Performance Marketing Success Exclusively with Affiliate Window

Written by Sarah on . Posted in PR & Press Releases

nav2Navigation.com, the hub for all things navigation and GPS, has migrated their program from Commission Junction to partner exclusively with global performance marketing network, Affiliate Window.

Rooted in nearly three decades of experience in cartography, Navigation.com’s maps can be found in four out of five in-car navigation systems in North America and Europe. Their customers include Garmin, Honda, Nissan, General Motors, Acura and many more. Navigation.com retails the latest GPS accessories and upgrades, as well as providing a wealth of information to help customers make the most of their GPS device.

Report: Ticketing in the Performance Channel

Written by Sarah on . Posted in Case Study

Over the past few years the ticketing industry has gone from strength to strength. Despite consumers spending less on concerts and other events during the recession, online ticket sales experienced 3.9% growth between 2009 and 2014 with revenue reaching $4 billion according to IBIS World. Additionally, Forrester estimates that secondary ticketing sales online from outlets such as Viagogo will experience a 12% growth.

Working with some of the largest ticketing brands in the US market, Affiliate Window is well placed to analyze the growth of this sector through the affiliate channel. In this document the growth of the sector, the drivers of this growth and additional trends are examined. The publisher types that are effective at generating sales within the sector and the devices being used to purchase are also investigated.