As cross border purchasing trends continues to rise, it’s becoming increasingly important for brands to tailor their campaigns for international markets. This case study exemplifies how prioritizing international seasonality allows brands to expand their reach into new markets, while maximizing returns.
With the intention of testing the impact of promotions across various markets during peak seasonality, Superdry engaged with Dealmoon to test the impact of targeted campaigns on Singles Day.
Superdry offered Dealmoon an exclusive discount code and increased Dealmoon’s payout for a targeted feature in the top pick’s section of their high traffic Single’s Page.
Through a focus on international marketing calendars and seasonal placements, Superdry was able to increase sales by more than 600% over Singles Day. Their targeted placement planning with Dealmoon not only saw a significant return in revenue but also allowed them to reach a new audience while proving the growing importance of cross-border purchasing.