Exact match domain names – are they worth the money and effort?

August 22nd, 2014

Todays-Awinning-TipsmallExact match domain names for highly searched phrases used to pretty much guarantee you traffic from search engines. But on September 27th 2012, Google launched an update decreasing the effect that having an exact match domain has on rankings for that same exact phrase.

However, this method does still work for ranking in other search engines. These rankings can still give you a certain amount of leverage in Google. However due to the devaluation of EMDs in the Google algorithm, the equation to success, needs to include a lot of quality, informative content, a low bounce rate and all the other indications that your site is of quality.

Furthermore, in the majority of cases it is a lot harder to build up a long-term brand from an exact match domain. It would be much harder to build up a brand identity with an affiliate site on a domain such as ‘bestofficechairs.com’. Additionally, it greatly limits the possibilities for expanding into other product areas. Have a think about some top online websites – amazon.com or ebay, com, for example, in the majority of instances they are not exact match domains.

That being said, perhaps the ultimate winners are short, exact match domains, which you can create a brand from – vouchers.com, for example. But, once the price tags of these are weighed up, we recommend you choose to go with spending that money on quality content and marketing.

 

The Monthly Digest: Issue 8 – 2014

August 20th, 2014

MonthlyDigest_logo300x130 (4)Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

Online Retail Up 14% in July, Led By Jewelry And Clothing

Shopping in categories like jewelry and watches and apparel helped boost online retail spending 14% in July from a year ago, according to a new analysis by RBC Capital Markets, citing comScore data. That rate was faster than the 10% growth in the second quarter overall, and the 8% increase the prior month.

One day this month, mobile will topple desktop

Any minute now, the percentage of traffic coming from mobile devices will surpass the percentage from PCs for retailers using the mobile commerce platform from Branding Brand, the vendor predicts. In July 2014, 49.6% of all traffic to a group of 26 retailer clients tracked by Branding Brand stemmed from mobile devices, 34.9% from smartphones and 14.7% from tablets. The 26 retailers together rung up $45 million in mobile sales in July, the m-commerce technology provider reports.

What you can learn from Airbnb’s new logo backlash
It’s been a few weeks since Airbnb launched a bold new brand into the world and captured the internet’s imagination. The company’s headlines are just now transitioning back to more expected fare such as “Airbnb slobs are causing a ruckus in Montauk” and “Airbnb host can’t get rid of squatter.” Now that the dust has settled, it’s worth taking a moment to see what we can learn from this modern branding odyssey.

Seven ECommerce Tips To Pass The Back To School Marketing Test

It might seem early, but the back to school marketing blitz is already gearing up. There’s a reason it comes so early: some estimates suggest back to school season accounts for more than $72 billion in consumer spending. Backpacks, calculators, sneakers and staplers are on the list of must-haves for millions of Americans—both parents and students. The following seven tips can be used by any eCommerce entity to better understand them and optimize marketing to create a connection with them.

Do your calls to action grab users’ attention?

An effective CTA should leave the shopper in no doubt about the next step they need to take to add an item to their basket, complete a purchase etc.  To achieve this, they need to catch the user’s attention, and eyetracking is a great way to measure the effectiveness of different CTA designs. Thanks to Luke Hay, Research and UX Director at noporkpies, we have some useful tests on CTA design for you…

Best Back 2 School Advice – Back to School publisher competition

August 11th, 2014

Harry Potter, Ferris Bueller’s Day Off, School of Rock, Grease – some of the best films were based in and around going to school. That’s why to celebrate (or mourn!) the ‘Back to School’ promotional period, we’ll be posting the best advice one-liners from our favorite school movies on our Facebook page – and we want to hear yours!

For your chance to win a $75 gift card to spend at CaféPress.com to help get you and your family ready to go back to school, simply like the Affiliate Window Facebook page and comment on our photos with your best school advice quote from a film or TV show.

CaféPress.com is the one-stop-shop for all things personalized and customized. The gift card can be used to treat yourself or your family to some one-of-a-kind Back to School gear.

back2school

The competition will run from Monday August 11th, ending midnight Sunday August 17th. Each comment including a quote will count as an entry and Affiliate Window publishers can enter as many times as they want.

We’re kicking off the competition with the infamous Plastics’ advice to new girl Cady Heron in Mean Girls:

“On Wednesday’s we wear pink!”

Mean Girls

Head on over to our Facebook page now to share your Best Back 2 School advice one-liner with us J

Good luck!

Get your readers ready to go Back to School with our promotional guide!

Terms and Conditions

• Competition runs from 10.00am EST Monday August 11th to 23:59 EST Sunday August 17th 2014

• The Affiliate Window team will choose the top three entries that will win 1st, 2nd and 3rd place prizes respectively

• The judges’ decision is final

• Entrants must ‘Like’ the Affiliate Window Facebook page to be counted

• Inappropriate entries or those containing profanity will not be accepted

• Affiliate Window reserves the right to disqualify any entrant who has broken the competition T&C

• Affiliate Window reserves the right to amend these rules at any time

• Winners must be available for us to contact on Monday August 18th to confirm delivery details

• Winners need to be aged 16 or over

• There are no alternative prizes

• The competition is not open to any employees of Digital Window

• No responsibility can be accepted for entries which are not properly received due to communications beyond our control

• If you have any questions about this competition, please contact promotions@affiliatewindow.com

Have Your Say – The 2015 Blue Book Top 20 Networks Survey Now Open!

August 11th, 2014

bluebooksurveyEach year, the online advertising guide ‘Blue Book’ conducts the largest research survey in the performance marketing industry, in order to identify the best affiliate and CPA networks that publishers, advertisers and agencies should be working with.

2014’s survey was bigger than ever, with more information on how different networks appeal primarily to publishers, advertisers, or to both. The survey attracted 50% more respondents and the result is a list of the world’s best CPA and CPS networks.

Affiliate Window climbed the ranks in 2014 from #12 in 2013 to the #5 spot. We’ve continued our commitment to service and innovation for both publishers and advertisers, to launch more tools, report metrics and provide key insights from our wealth of data.

We are asking for just a minute of your time to consider some of the improvements we have made throughout 2014 and cast your vote by clicking here and here.

Here’s a quick round up:

Convert-a-link

Affiliate Window’s Convert-A-Link plug-in is an application for a publisher’s website to help ease the task of converting product links into track-able affiliate links.

Publishers simply copy and paste a small piece of Javascript to their HTML pages which automatically converts product links into affiliate links

Click here for more information and here to watch a short video demo.

Affiliate Window Introduces Influence Metric into Reports
In order to provide greater transparency on the performance channel, we have added a new metric to both the advertiser and publisher performance reports called ‘Assists.’ Assists allows advertisers to see how often publishers contributed towards sales without getting rewarded.

The metric can be used:

• By advertisers to easily identify those partners who are delivering significant value to their program without any recognition.

• By publishers to see how frequently they contributed towards sales but ultimately lost the commission to a publisher further down the purchase funnel. They can then gain insight into which channels did win the sale and how they might optimize their approach to get rewarded for the value they deliver.

Read the rest of this entry »

10 Tips for a Profitable Performance Marketing Business – Part 2

August 8th, 2014

Todays-Awinning-Tipsmall

Here is part two of our top ten tips for making more money from your affiliate website:

5)  Experiment. Try out different layouts, different programs and different content.  However, never presume anything; instead test out your changes with Google Analytics and events.

 

6) Write unique content that will be loved and shared. Having natural links are key to a successful website, and if you can create a ‘buzz’ around your brand online, that’s even better.  However, do not compromise your content in favour of certain affiliate programs, as you will only lose readership.

7) Be patient.  Just like offline businesses, you need to be patient with online marketing businesses. You are not going to be earning thousands of dollars from performance marketing overnight.  Remember, as long as referral links are still active, old posts can continue to earn you revenue later down the line.

8) Be transparent and don’t try to trick people. If you attempt to disguise or cloak how you are earning money, then the likelihood is that people won’t buy through links on your site.  Again, you run the risk of losing readership.

9) Stay up to date. If you allow your offers, products or links to become outdated, then you could be losing out on potential sales. It also makes your website less relevant and decreases the likelihood of visitors returning.

10) Analyze your traffic carefully. Knowing where visitors are most likely to convert, or where they are most likely to bounce away from is important for improving your website’s affiliate success. So implement Google Analytics events and goals and track what is happening to visitors on your site.

Not already working with Affiliate Window? Join now!

Publisher Spotlight: Fanplayr

August 6th, 2014

Fanplayr logo

Fanplayr uses targeted real-time ecommerce offers, providing an on-site conversion tool to increase the average order value and conversion rate of visitor traffic on an advertiser’s site.

Founded in 2011, Fanplayr’s headquarters are based in Palo Alto, California, with offices in Europe and Japan.

How does it work?

Using real time analytics to predict a visitor’s intent, Fanplayr targets visitors on-site with personalized offers that appeal to their intent as they navigate an eCommerce site. fanplayr1

Fanplayr tracks and segments over 30 attributes of each visitor including historical buying patterns, current behavior on site, source, and demographic information such as geo-targeting. This results in a personalized coupon experience for the visitor and enables eCommerce marketers to provide the right offer to the right visitor at the right time.

Fanplayr’s Smart & Targeted Conversions Application also increases average order values by stimulating people to add more products to cart through targeted up-sells, based on what the visitor has in their cart and what the current size of their basket is. Read the rest of this entry »