The Monthly Digest: Issue 4 – 2014

April 22nd, 2014

MonthlyDigest_logo300x130 (4)Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

Twitter’s New Profiles: Everything You Need to Know

“The rumors and feature teases are true: New Twitter profiles are here, with a brand-new, yet oddly familiar, look. The new design is rolling out slowly, unless you’re a celebrity or a new user. And it may represent a real turning point. To understand how these new profiles are built and what they mean for your Twitter experience, we created a new Twitter account. This is your walk-through.”

The 3 Keys To Mobile Success: Creative, Relevancy, Attribution

“While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report estimates that mobile ad spend will increase tenfold in the next three years to approximately $72.32 billion globally. But in order to make these predictions a reality, marketers must reassess their mobile strategy at every level – from creative to targeting to attribution.”

The rise of ‘the multi-platform majority’

“56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.”

Is Booking.com the most persuasive website in the world?

“One of the most important areas to invest time into is developing the persuasive layer of your online experience and deliver more reasons for your visitors to do what you want them to do. One brand I’ve paid particular attention to since 2009 has been Booking.com. I previously wrote a piece back in October 2011 about the wide range of persuasive techniques used on its search results page. Since then Booking.com has continually evolved and refined its online experience, adding in new features, functionality and in particular using even more persuasive techniques.In this article, which is the first in a series, I’ve highlighted many of these newer features and provided tips and advice on how to apply these techniques to your business.” 

7 Free Tools for Small Business Success

“Looking to help your business succeed, but don’t want to waste money on useless products? How does free sound? Getting the job done in the most efficient manner, doesn’t always mean spending hundreds (or thousands) of dollars on software solutions. There are many free small business tools that are more powerful than some paid services. Take advantage of these seven free tools and let us know if others should have been added to the list.”

 

The Evolution of Affiliate Window’s Web Presence

April 17th, 2014

Affiliate Window Launches New Website

The Affiliate Window website has undergone several transformations since the company’s launch in 2000.

Timeline_with-lines

For this latest iteration, we have gathered as much feedback from our clients and partners as possible, and incorporated some interactive elements allowing users to quickly and easily identify the information that interests them the most.

The site uses response design to ensure it can be viewed on all operating systems, browsers and devices and is optimized for mobile and high definition tablets.

We wanted to create a seamless user journey with single click accessibility to our interface for existing clients, as well as providing a clear and concise means of relaying all necessary information for new publishers and advertisers looking to enter the performance channel.

We hope visitors find the content simple, attractive and digestible. Please view our website by clicking here. As always, we welcome your feedback so please get in touch and let us know your thoughts.

Spotlight on Fashion & Retail

April 16th, 2014

Holiday salesApparel & Accessories is the fastest growing category of online sales among nine major categories.

A Forrester study estimates that both US and European online retail will grow at a 10% compound annual growth rate from 2010 to 2015, reaching $279 billion and €134 billion respectively, in 2015. Additionally, according to eMarketer estimates, apparel sales will grow 16.4% through 2016 versus 13.3% for e-tail as a whole.

As more consumers shop online, Forrester predicts consumer spending will have increased 62% by 2015. Performance marketing is becoming an increasingly attractive channel for fashion advertiser, where a broad range of online partnership opportunities exist providing clear and measureable results.

Top Fashion Retail Brands

Here’s a selection of the fantastic brands we work with. To join their program, simply click the links below:

Jack Wills

Jack Wills (US)

Datafeed available

Jack Wills

Vanity Row (US)

Datafeed available

Bench

Bench (US)

Datafeed available

 Superdry

Superdry US & Superdry CA

Datafeed available

 Monsoon

Monsoon (US & CA)

Datafeed available

Accessorize

Accessorize (US & CA)

Datafeed available

SuperTrash

SuperTrash (US)

Datafeed available

 Ferrari Store

Ferrari Store US & Ferrari Store CA

 DJ Jays

Dr Jays (US & CA)

Datafeed available

 DJ Premium

DJPremium.com (US & CA)

Datafeed available

 Swarovski

Swarovski (US)

Datafeed available

 Hurley

Hurley (US & CA)

Datafeed available

Lord & Taylor

Lord & Taylor (US)

Datafeed available

Nasty Gal

Nasty Gal (US & CA)

Datafeed available

TrendyGolf

TrendyGolf (US)

 TM Lewin

Skechers (US)

Datafeed available

Tm Lewin

TM Lewin (US & CA)

 TM Lewin

Michael Stars (US & CA)

Datafeed available

 Journelle

Journelle.com (US)

Datafeed available

 Vivo Barefoot

Vivobarefoot (US)

 Joules

Joules (US)

Datafeed available

French Connection

French Connection (CA)

 Tactics

Tactics (US & CA)

Datafeed available

Bench

Bench CA

 Nygard

Nygard (CA)

 PeaceLoveWorld

PeaceLoveWorld (US & CA)

Datafeed available

 

Get started today – contact the team with any questions.

Advertiser Interview: viagogo

April 14th, 2014

Viagogo_AG_logo_12viagogo, the online marketplace for buying and selling live event tickets, is designed to give consumers access to tickets that were often previously difficult to get a hold of, all the while avoiding fraudulent transactions and offering a safe guarantee.

With the launch of their US & CA performance marketing program with Affiliate Window, we caught up with viagogo to find out more about the brand and their upcoming partnerships.

The online ticketing industry is not only huge, generating $4 billion dollars in revenue in 2013, but also a competitive one. What differentiates viagogo from its competitors?

viagogo is the world’s largest ticket marketplace. We connect people looking for tickets with people who have tickets to sell. That means people can find tickets for events on our website, even if they are sold out at the box office.

What really differentiates viagogo from its competitors is our international reach. viagogo has the largest selection of tickets to the widest range of events all over the world. We provide our service to consumers in nearly 50 countries and enable fans to buy tickets in their own language and pay in their own currency with their preferred payment method.

What types of publishers are you hoping to partner with? What are the main benefits to be gained from joining your affiliate program?

We’re hoping to partner with publishers writing about live sports and entertainment because that’s what viagogo is all about.  It’s a great way for publishers to increase engagement with their readers by providing them with a means to find tickets to the events they’re reading about.

Is there anything newsworthy you’d like to highlight for the next 12 months?

We’re really proud to be extending our partnerships with some of the world’s biggest sport and entertainment brands, including the Barclays ATP World Tour Finals, the Mutua Madrid Open and the Isle of Wight music festival.  We have also just expanded our partnership with WWE to become the official international ticket marketplace for all WWE events in Asia, South America, Australia and Europe.

We’re also very excited about the upcoming World Cup, which is the biggest global sporting event of the decade. With the tournament just weeks away, the question on everyone’s mind is if they can still get a ticket. viagogo has tickets available to every match in the tournament and we’re seeing fans from around the world snapping up tickets on our international websites.

Join the program now!

 

Heartbleed Update

April 10th, 2014

As you may know, there was recently a discovery of a very serious vulnerability in OpenSSL, which is used by many organisations, including Affiliate Window, to secure content on the internet. This has been named the heartbleed bug.

This bug could allow an attacker to read some limited parts of the memory of the remote server, which can include the SSL keys – the secret data that ensures your connections are kept secure and encrypted.

Unlike many companies, Affiliate Window employs advanced cryptography techniques to ensure that even if an attacker had managed to steal these secret SSL keys, the attacker would not be able to use this to decrypt other users connections, so your data continues to be protected.

In order to ensure that in the unlikely event someone has stolen our SSL keys, they would be unable to use them, we are working with the global certificate authorities to replace these keys with new ones, and revoke the old ones.

No action from your part is required, and please be reassured that your data continues to be protected.

If you have any questions, please get in touch.

The Affiliate Window operations team

Affiliate Window Introduces Influence Metric into Reports

April 9th, 2014

Screenshot 2014-04-08 16.31.53In our continued mission to provide greater transparency on the performance channel, we have added a new metric to both the advertiser and publisher performance reports called ‘Assists.’

Assists allows advertisers to see how often publishers contributed towards sales without getting rewarded. Previously we have been supplying this information to advertisers behind the scenes and only on request but now it will be easily accessible from the system for all partners.

The metric can be used to easily identify those partners who are delivering significant value to your program without any recognition. Nurturing these partners ultimately helps drive more sales. Now that you can easily identify them, please speak to your account manager about some new and innovative ways of keeping these partners engaged. Publishers will similarly utilize the assist metric to see how frequently they contributed towards sales but ultimately lost the commission to a publisher further down the purchase funnel. Working with the Publisher Team, they can then gain insight into which channels did win the sale and how they might optimize their approach to get rewarded for the value they deliver. Data is only available from 2014 onwards so any reports requested for prior periods will display as N/A.

This is the first of many steps in our drive for attribution transparency. We aim to bring multi-channel insight and assists later in the year as we continue to gather more data.

Our Publisher Services team is available to offer advice and provide various options for improving publisher conversion rates.

For further information on ‘Assists’ please contact our Product team.

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