Publisher Tips: How to Avoid Compliance Issues in Affiliate Marketing

Written by Courtney Lowenthal on . Posted in Publisher Tips

Compliance in affiliate marketing serves as more than simply removing publishers engaging in unethical or non-compliant activity. It contributes to the growth of the channel by providing reassurance to advertisers that their brands will be protected, therefore increasing participation and investment. It also enables new technologies to work within the channel by ensuring that current publishers are treated fairly – for example, ensuring that existing affiliate cookies are not overwritten by publishers that engage in retargeting.

But how as a publisher can you ensure that you’re being compliant with your activity? In this week’s tips, zanox’s Network Quality Operations Director, Christoph Kiebeler shares how to avoid running into issues.

Monthly Mobile Stats

Written by Courtney Lowenthal on . Posted in Mobile

For a number of years we have been publishing our monthly mobile trend data and in this time we have seen the share of mobile traffic and sales increase significantly. As we continue our mission to democratize our data for the very first time, we have made the device data across the network publicly available for all.

In this interactive report it is possible to navigate through each tab to see the share of traffic and sales across the network through each device.

Mobile

Three Online Lead Generation Myths Explained

Written by Courtney Lowenthal on . Posted in Editorial

shutterstock_296302733-MeetingOnline lead generation (OLG) is still very much an evolving channel within the digital marketing landscape. It lacks the maturity and understanding enjoyed by affiliates or paid search. As a result, there are certain misconceptions adopted by advertisers, agencies and networks when setting up and running OLG activity.

Our Business Development Manager, Lead Generation, Sophie Metcalfe recently shared the three most popular online lead generation myths she has experiences working in the channel:

  1. Lead generation is cheap cost per acquisition (CPA)
  2. The success of a campaign is determined by the source
  3. Leads are only relevant to one product or service

To take a deeper look into these myths, read the full article originally featured on PerformanceIN.

To find out more about how to get started on, or optimize, your online lead generation campaign, please contact your account representative.

Affiliate Window’s Strategy Hub – Survey

Written by Courtney Lowenthal on . Posted in Network News

strategy2Back in September we launched our Strategy Hub – providing a portal for easy access to our dataeditorial features and additional insights.

Since launch we have released a number of new whitepaperssector insights and webinars, and over time we hope the site will evolve even further to become a natural first port of call for affiliate marketers.

The most significant element of the hub however, is the network’s data, made available via the company’s business intelligence tool, Tableau. Our partners can now access a suite of reports that include regional variations, click path analysis by sector and publisher trends. To access these reports it is necessary to download the (free) Tableau Reader tool.

Meet the Team at Travel Bloggers Exchange 2016

Written by Courtney Lowenthal on . Posted in Events, Network News

tbexlogoAttention travel advertisers & publishers! Join Affiliate Window at the Travel Bloggers Exchange Conference, May 29-31, 2016 in Minneapolis!

Now in its 8th year, the TBEX conference has grown to become the world’s largest travel community, gathering top travel bloggers, writers, new media content creators, and social media saavy travel industry professionals from all over the world at the annual event.

With over 750 attendees, the conference is a great opportunity for travel brands and agencies to engage with the most influential travel bloggers and leading digital content creators.

Are you attending TBEX 2016? Let us know! Email us to schedule a meeting with the team!

Publisher Spotlight: The Broke-Ass Bride

Written by Courtney Lowenthal on . Posted in Publisher Spotlight

Christen Headshot 600x600Wedding lover and English expert, Christen Moynihan has always had a passion for writing. As full-time manager of The Broke-Ass Bride and a wedding business in Texas, Christen also owns and operates Bourbon & Sparkle, an affiliate marketing blog focusing on affiliate marketing strategies for wedding & lifestyle bloggers like herself. After meeting Christen at Affiliate Summit, we had a chance to recently catch up with her and learn how she continues to educate fellow bloggers within the channel.