Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.
“The rumors and feature teases are true: New Twitter profiles are here, with a brand-new, yet oddly familiar, look. The new design is rolling out slowly, unless you’re a celebrity or a new user. And it may represent a real turning point. To understand how these new profiles are built and what they mean for your Twitter experience, we created a new Twitter account. This is your walk-through.”
“While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report estimates that mobile ad spend will increase tenfold in the next three years to approximately $72.32 billion globally. But in order to make these predictions a reality, marketers must reassess their mobile strategy at every level – from creative to targeting to attribution.”
“56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.”
“One of the most important areas to invest time into is developing the persuasive layer of your online experience and deliver more reasons for your visitors to do what you want them to do. One brand I’ve paid particular attention to since 2009 has been Booking.com. I previously wrote a piece back in October 2011 about the wide range of persuasive techniques used on its search results page. Since then Booking.com has continually evolved and refined its online experience, adding in new features, functionality and in particular using even more persuasive techniques.In this article, which is the first in a series, I’ve highlighted many of these newer features and provided tips and advice on how to apply these techniques to your business.”
“Looking to help your business succeed, but don’t want to waste money on useless products? How does free sound? Getting the job done in the most efficient manner, doesn’t always mean spending hundreds (or thousands) of dollars on software solutions. There are many free small business tools that are more powerful than some paid services. Take advantage of these seven free tools and let us know if others should have been added to the list.”