5 Predictions for Black Friday/Cyber Monday

Written by Sarah on . Posted in AWin Advice

HolidayOnlineShopping_4With Christmas fast approaching, there are two days that really stand out within the online calendar – Black Friday and Cyber Monday. As in previous years, Affiliate Window is pleased to share our predictions for this busy period. Five predictions for Black Friday/Cyber Monday 2014:

1. New advertisers getting involved – Advertisers that haven’t participated in this event in previous years have plans in place to launch exceptional offers to take advantage of the growing trend. With increasing consumer awareness of the special deals available, advertisers that are not actively discounting at this time are missing out on a huge opportunity. They could potentially be losing customers to their competitors that are.

We expect to see a number of advertisers who haven’t previously launched Black Friday offers to get involved this year.

2. Black Friday to be the biggest yet This ties in with the previous point. With new advertisers eager to take advantage of the additional attention and consumer awareness of the special deals available, Black Friday looks to grow even further.

The latest deals and offers are regularly being added to https://blackfriday.com/ with Walmart having started their sale early – a week before Black Friday officially begins!

3. Sales Starting Early – It isn’t just Walmart that is looking to cash in on the inevitable rush for Black Friday deals, other advertisers are too. Indeed Amazon and Home Depot are starting early too with deals available from  November 21st.

Many more advertisers will follow suit to ensure that sales are boosted for a prolonged period. Check our USHub for an updated listing of all participating merchants on Affiliate Window.

4. Mobile traffic to overtake desktop – traffic originating from a mobile device has ramped up considerably over the past few months. Currently, 47% of traffic is originating from a mobile device on the Affiliate Window network. While this peak is typically seen at weekends, Black Friday is well positioned to finally breach the 50% mark. This trend in traffic is being driven by smartphones with almost a quarter of all traffic originating from a handset at its peak.

The share of mobile sales is a little behind (peaking at 40%) which is predominantly driven by tablets. While we may be a little way off hitting 50% of sales, we expect the share of mobile sales to increase over Black Friday/Cyber Monday weekend.

With the launch of larger screen phones or ‘phablets’ and wearable technology, the way consumers interact with these devices could affect a shift in purchasing habits. For example, larger screen phones could be used less as a phone and more as a tablet. It will be interesting to see if this leads to smartphones outstripping tablets in terms of sales as well as traffic. Smarter categorization of the originating devices will also be necessary.

5. High average order values as consumer confidence grows – Last year average order values for this period outstripped that of 2012 (up 17% on Black Friday) as consumer confidence in the economy increased. We expect this to increase even further this year.

Due to the heavy discounting over the Black Friday/Cyber Monday weekend average order values are likely to be lower than the rest of the month, yet are still expected to be above what we witnessed last year. Typically Black Friday has been focused on higher ticket, electrical items which logically boosts AOVs.

Publisher Spotlight: Goodshop

Written by Sarah on . Posted in Publisher Spotlight

goodshop logoAccording to Cone Research, 89% of consumers are likely to switch brands to one that is associated with a good cause, given similar price and quality. Step up Goodshop, the number one destination for people who want to make a difference when they shop online. Combining coupons codes and giving back, Goodshop helps today’s shopper save money and save the world.

October 2014 Update

Written by Lisa Chaikin on . Posted in Monthly Update

Here are the key pieces we worked on last month:

MEAwardAffiliate Window receives 2014 Maryland Excellence Award
Last month, Affiliate Window was selected for the 2014 Maryland Excellence Award by the US Institute for Advancement of Trade & Commerce (USIATC). The USIATC state that “Affiliate Window has consistently demonstrated a high regard for upholding business ethics and company values. This recognition by USIATC marks a significant achievement as an emerging leader within various competitors and is setting benchmarks that the industry should follow.”

Navigation.com Drives Performance Marketing Success Exclusively with Affiliate Window
Navigation.com, the hub for all things navigation and GPS, has migrated their program from Commission Junction to partner exclusively with global performance marketing network, Affiliate Window. Rooted in nearly three decades of experience in cartography, Navigation.com’s maps can be found in four out of five in-car navigation systems in North America and Europe.

Cycling Merchants Going through the Gears as we Head into Q4
The cycling and cycling accessories market is a well-established online sector. Predominately consumer focused, it has held a steady online presence due to the ease of purchasing larger cycling equipment online and the advantage of home delivery. Many advertisers offer compelling delivery options, including speedy international delivery which largely plays to the overseas demand recognized across the sector.

The Monthly Digest: Issue 10 – 2014
Welcome to Issue 10 of Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

New launches:
We would love to partner with you on these newly welcomed advertisers on our network:
6073 Etsy (CA)
6067 EMFURN (US & ca)

Tax Update:
October’s focus both locally and nationally was on the Nov. 4th elections, so very little movement occurred in this area. For most races, this was not one of the issues discussed. The Direct Marketing Association has submitted the Colorado Tax decision to the US Supreme Court for a definitive decision. Both national publications, local newspapers, national websites and smaller retailers continued to demonstrate opposition to the Marketplace Fairness Act in its current form. During the lame duck session, most expect the Senate to tie passage of the Marketplace Fairness Act to the continuance of the Internet Tax Freedom Act, scheduled to expire Dec. 11, 2014; expiration of that Act is expected to cost US citizens $15 billion annually.
Keep up to date with the hot topics being debated within performance marketing and all the goings on at Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.

If you have any questions about any of our updates, please get in touch.