Are You Making the most out of China’s ‘Singles Day’?

Written by Courtney Lowenthal on . Posted in AWin Advice, Events, Seasonal Activity

tabletWith the holiday season fast approaching, US advertisers are eagerly anticipating the largest trading period in the US retail calendar – Black Friday/Cyber Monday.

According to Fortune, US online shoppers spent a record $4.45 billion during the two-day Black Friday & Thanksgiving time period in 2015, and $3 billion on Cyber Monday. While these events were record-breaking and are anticipated to generate even more revenue in 2016, there is an event now matching these figures – Single’s Day.

Advertiser Interview: WoolOvers Launches International Re-Brand

Written by Courtney Lowenthal on . Posted in Advertiser, Interviews

Logo 200x200On October 12th, British born knitwear expert, WoolOvers, launches its first international re-brand in 11 years across its key markets, including the USA, Europe and Australia.

We spoke to WoolOvers Affiliate Marketing Manager, Romi Bobkova about the rebrand and what it means for our affiliates.

Why is now the time to re-brand?

The WoolOvers brand was established in the UK in 1989 and has been passionate about quality, affordable knitwear made from all natural fibers. Originally selling at equestrian and country shows, last year the brand was acquired by Langholm Capital with a vision to establish WoolOvers as a household name for knitwear at home and abroad.

After speaking with our customers, it was clear that we needed to offer a fresh, new approach and inspiration on top of our already successful contemporary classics.

Uncovering Additional Insights With Custom Parameters

Written by Courtney Lowenthal on . Posted in AWin Advice, Awin Tools, Network News

shutterstock_128065730For years the affiliate industry has relied on relatively standardized insights, usually defined by the suite of reports hard-coded into an affiliate network’s interface. But with continued and increased investment in the channel, advertisers are demanding both greater visibility and flexibility to unlock valuable insights from the affiliate activity on their programs.

Over the years, the use of data has become more sophisticated and lateral with an evolution in the number of data points (or parameters) that are tracked and reported on. Affiliate Window is able to track up to 254 advanced data points with the aim to help clients analyze and understand trends across their publisher base. Realizing this data through dynamic business intelligence tools, the advertiser is both empowered and challenged to make more informed decisions around their program and to build more strategic relationships with their affiliates. 

How To Use Affiliate Links Across Social Channels

Written by Courtney Lowenthal on . Posted in AWin Advice, Publisher Tips

shutterstock_410442865-e1474626800605Following up on our last tip, using Snapchat & Instagram Stories to Drive Sales, we’ve put together a new list of publisher tips by each social media channel to further assist you when it comes to monetizing your site via social media. Below we share our insights into each channel so you can find the most relevant information, including where links can be placed and other relevant considerations.

Publisher Tip: Maximizing Your Blog

Written by Courtney Lowenthal on . Posted in Publisher Tips

Processed with VSCOcam with f2 presetBlogs are quickly becoming some of the ‘go to’ portals for internet users who are looking for reliable advice from informed, like-minded people. As bloggers and publishers on our network. we have some tips on how to create content that is both informative and engaging, helping your blog become an essential resource for advertisers and your readers, alike.