Who is FMTC?

Written by Courtney Lowenthal on . Posted in Guest Posts, Interviews, Publisher

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By Larissa Feuerstein, Merchant & OPM Liaison, FTMC

Have you recently received an application from FMTC (51861), or are already partnered with them, but don’t quite know who they are? Allow me to enlighten you about our services, the benefits for advertisers, and also some best practices for your promotions.

About FMTC

FMTC is a content aggregator and premier datafeed service for top affiliates/publishers.

If you would like to work with select publishers that have millions of monthly visitors, you can only do so via a partnership with FMTC. There is no cost for merchants to work with FMTC if your program is listed on a supported network like Affiliate Window. So, if you’d like to have your program featured on sites like Ebates, Slickdeals, Shop.com, Restaurant.com, and more, partnering with FMTC is your road to success.

Publisher Spotlight: 55haitao

Written by Courtney Lowenthal on . Posted in Publisher Spotlight

55haitao logoAs the go-to shopping guide for Chinese consumers looking for the hottest deals from top global brands, 55haitao has become the fastest growing US-based Chinese deal site to target Mainland Chinese cross-border shoppers.

Launched in 2011, 55haitao is on track to earn $250 million in sales for 2016, and currently has over 1 million active users who visit the site for exclusive deals and browse the #1 cross-border forum to share where, how and what to buy overseas.

Publisher Tip: How to Improve Your Interface Profile

Written by Courtney Lowenthal on . Posted in AWin Advice, Publisher Tips

photo-1441015401724-70d16b783f5cAs a publisher, your profile and account overview section of the interface will likely be the first thing that advertisers look at when considering working with you. Below are a few key items to include to make your profile is more attractive to advertisers and will make your life easier to sell your proposition to them:

Include stats and key points in the description - The description box on the account overview page should include formatted stats such as traffic numbers and demographics, as well as a brief but detailed outline of your affiliate proposition. Advertisers can then immediately see what exposure can be offered.

Upload media decks to documents tab - The importance of having a media deck, rate card or one pager has been discussed previously, but are pointless if advertisers can’t access them. Upload relevant items into the documents section and consider adding direct links to the most popular or largest offerings in the description box as well.http://usblog.affiliatewindow.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif

Publisher Tip: Using Snapchat & New Instagram Stories to Drive Sales

Written by Courtney Lowenthal on . Posted in Publisher Tips

UntitledSnapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

What is the key differences between the two? Instagram Stories is more user-friendly and provides instant access to the stories of the people you follow, making it easier for content creators and brands to share and display stories to their followers. That’s not to say that Snapchat should throw in the towel – one of the app’s most popular features are their humorous filters which can alter the face of the user, make them look more attractive and even swap faces with others. Snapchat is also hugely popular with the teenage demographic, who make up 86% of their user base and may prefer to remain on the more network that has yet to be adopted by their parents.

Optimizing Your Pinterest For Affiliate Sales

Written by Courtney Lowenthal on . Posted in AWin Advice, Publisher Tips

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Following the great news that Pinterest has once again embraced affiliate marketing, we wanted to offer you a few tips and tricks on how to take advantage of this potential source of traffic and also how to optimize your Pinterest efforts for affiliate sales.

Most bloggers at the moment will only be promoting affiliate products on Pinterest by linking to a blog post they’ve already written (which in turn has affiliate links within it). The recent announcement from Pinterest changes all of that; bloggers can now create a pin of their own which contains an affiliate link.

Affiliate Window Wins HP Exclusively in the US

Written by Courtney Lowenthal on . Posted in PR & Press Releases

HP_Blue_RGB_150_LGWith a vision to create technology that makes life better for everyone, everywhere, technology industry leader, HP, has launched their exclusive US affiliate program with global performance marketing network Affiliate Window.

Founded in 1939 by Bill Hewlett and Dave Packard, HP has become one of the world’s most well-known technology and computer brands, producing innovative products including laptops & tablets, desktops, printers, ink and 3D printing.

As the affiliate channel plays a vital role in HP’s growth and innovation, the brand chose to migrate their affiliate program to Affiliate Window in order to support their online store’s ever-changing, complex structure with the network’s advanced tools and technology and strategic publisher base.