Unless you have been living on a desert island for the past few years (lucky you!), you will know that the Smartphone market is growing with incredible momentum. Now 80% of the world’s population owns a Smartphone and of these people, 89% use theirs throughout the day.
Google has just updated their rankings for Smartphone search. Here are some tips to ensure that you are following best practice for the mobile version of your site:
- Google recommends webmasters follow the industry best practice of using responsive web design, namely serving the same HTML for all devices and only using CSS media queries to decide the rendering on each device
- Do not redirect all of your desktop pages to your mobile version homepage (m.example.com). If your users land on a certain page from search, then that is the page they will want to be on to begin with. So, redirect www.example.com/page-x to m.example.com/page-x
- If certain desktop content isn’t available on your mobile version yet, don’t serve an error page in its place. Instead, show the desktop version. Showing the content the user was looking for is a much better experience than showing an error page
- Try to avoid irrelevant cross-linking (links from your desktop-optimized version to your mobile-optimized version and vice versa)
- Speed is essential – in order to obtain and retain visitors you will need to make your pages load in under 1 second