We are living in an information era. More and more people are using the internet as a way of ensuring that they are getting the best product at the best price from the best supplier. Consumers now perform endless searches on achieving the perfect balance between quality and price, using price comparison sites, review sites and now, more than ever, cash back and discount sites.
The cycling and cycling accessories market is a well-established online sector. Predominately consumer focused, it has held a steady online presence due to the ease of purchasing larger cycling equipment online and the advantage of home delivery. Many advertisers offer compelling delivery options, including speedy international delivery which largely plays to the overseas demand recognized across the sector.
We often come across affiliates who have a great idea and website that they expect to succeed via the affiliate channel. The reality of this is often not what is expected, seeing low or no conversions and very little clicks on their site.