Demonstrating strong performance worldwide, the online ticketing industry continues to see exponential growth. Leading live entertainment and ecommerce company, Live Nation recently reported 2Q results above expectations and Ticketmaster reported $2.1B in ticket sales, up 15.7% from 2010. Seatwave, Europe’s fastest growing digital media company, reported revenue growth of 70% year over year in 2009 with a 155% increase in the number of fans selling tickets through their site. Similarly, the secondary ticketing market in the US saw immense growth over the past 5 years and is predicted to reach a value of $4.5B by 2012. A versatile and attractive category for affiliate marketers, new advertisers are entering the online ticketing industry and developing programs that are designed to succeed in the performance marketing industry.
Coinciding with its expansion into the US, global performance marketing network Affiliate Window became fully invested in this industry with the exclusive launch of Ticketmaster’s affiliate program in November 2007. Now managing the affiliate marketing activity for several online ticket retailers, the company is seeing a variety of payment models designed to accommodate multiple publishers and promotion types.