A research study conducted by the Interactive Media in Retail Group (IMRG) reported that the online fashion retail industry demonstrated exponential growth – an astonishing 2,000% – from 2001 to 2011. Additionally, Forrester published statistics indicating that US online retail sales grew 12.6% in 2010 to reach $176.2 billion, with the ecommerce market expected to reach $278.9 billion in 2015. As more consumers shop online, performance marketing is becoming an increasingly attractive channel for fashion advertisers, where a broad range of online partnership opportunities exist, each providing clear and measureable results.
Global affiliate network, Affiliate Window has seen a steady increase in the number of fashion retailers integrating affiliate campaigns into their online marketing strategies, with an aim to increase brand awareness, acquire new customers, and generate additional revenue. These include well-known global brands such as Accessorize, Lindsay Phillips, and T.M. Lewin. There are several factors that continue to drive double-digit growth for clothing retailers, including the emergence of new online shopping models such as flash sales and group-buying websites, both of which have displayed rapid growth and continue to drive consumer interest.