Archive for January, 2012

Performance Marketing is Trendy for Online Fashion Retailers

Written by Lisa Hammond on . Posted in PR & Press Releases

A research study conducted by the Interactive Media in Retail Group (IMRG) reported that the online fashion retail industry demonstrated exponential growth – an astonishing 2,000% – from 2001 to 2011. Additionally, Forrester published statistics indicating that US online retail sales grew 12.6% in 2010 to reach $176.2 billion, with the ecommerce market expected to reach $278.9 billion in 2015. As more consumers shop online, performance marketing is becoming an increasingly attractive channel for fashion advertisers, where a broad range of online partnership opportunities exist, each providing clear and measureable results.

Global affiliate network, Affiliate Window has seen a steady increase in the number of fashion retailers integrating affiliate campaigns into their online marketing strategies, with an aim to increase brand awareness, acquire new customers, and generate additional revenue. These include well-known global brands such as Accessorize, Lindsay Phillips, and T.M. Lewin. There are several factors that continue to drive double-digit growth for clothing retailers, including the emergence of new online shopping models such as flash sales and group-buying websites, both of which have displayed rapid growth and continue to drive consumer interest.

ASW 2012 Recap

Written by Lisa Hammond on . Posted in Events

This week saw another successful Affiliate Summit conference in Las Vegas, Nevada. Beginning on January 8th, Caesars Palace played host to the 19th summit where for the first time, more than 5000 digital marketing professionals gathered together for a jam-packed three days of informative industry presentations, extensive networking, and of course, the infamous summit parties with old friends within the industry.

Affiliates, agencies, vendors, advertisers, and networks of all shapes and sizes were in attendance, hoping to forge new business relationships within the performance marketing channel. Several of our advertisers spent time at the Affiliate Window booth –meeting and mingling with existing partners and potential prospects.

Here’s a list of the advertisers who joined us:

Samir El-Alami (Badoo)
Erica Barry (VA Mortgage)
Greg Hoffman (SubscriptionAgent.com)
John Lobrutto (TripAlertz)
Alicia Iveson, Ketan Thanki & Elizabeth Chung (British Airways)
Jen Ward (myOptumHealth Store)
Heather Blackburn (Girly Checks)
Jeannette Saliba (BargainStation.com)