Archive for June, 2012

An Interview with AffiliateBenchmarks™

Written by Sam Surry on . Posted in Interviews

Until August 25, 2012 publishers can submit their answers to the annual AffiliateBenchmarks™ survey, which last year gathered insights from over 8,500 individuals working within our industry.

We caught up with Peter Figueredo, Founding Partner of NetX, whose research division is known as AffiliateBenchmarks to learn more about the ethos of the study and how surveys like this are helping to shape the performance marketplace.

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When did you first launch the AffiliateBenchmarks survey and what drove the decision to invest resource in this channel?

“When we first launched five years ago, we saw a need in the industry for collective learning and data.  We wanted to build strategies and make educated decisions based upon facts, rather than just on a hunch. “

For those that may be unfamiliar with your annual research project, what is the main aim of the AffiliateBenchmarks survey?

“Great question!  At its core, the goal of AffiliateBenchmarks is to provide best practices, actionable insights, and trends to the affiliate marketing community.  In addition, we want this study to strengthen relationships between affiliates and merchants.”

Meet Affiliate Window at TBEX ’12

Written by Sam Surry on . Posted in Events

TBEX, the world’s largest gathering of travel bloggers, writers, and new media content creators — starts tomorrow at the Keystone Resort & Convention Center in the Colorado Rocky Mountains. With speakers from brands such as Lonely Planet, Southwest Airlines and Expedia, plus a whole host of editorial and content writers from titles such as Huffington Post and Los Angeles Times, it promises to be an interesting and insightful couple of days for everyone involved.

Affiliate Window US Account Manager, Jeannine Crooks, will be attending the event with the hope of engaging with a whole host of publishers from across the travel community. So if you already have your ticket booked, bag packed and are on your way to Denver, e-mail or tweet Jeannine to arrange a suitable time to meet.

To learn more about Travel Blog Exchange then visit their website, or follow @TBEXevents or #TBEX on twitter to see the highlights play out in real time.

Affiliate Window Launches in the US with New Performance Marketing Platform

Written by Lisa Hammond on . Posted in Network News, PR & Press Releases

US based network, buy.at announces its rebrand to global parent company, Affiliate Window. This coincides with the US launch of its innovative and award-winning platform for advertisers and publishers. As the market leaders in the UK, Affiliate Window plans to share its knowledge, experience and reach with the introduction of a comprehensive, unified solution for the US market.

The objective is clear; provide an intuitive platform for advertisers and publishers, complemented with dedicated support, innovative tools, reliable tracking and an understanding of the challenges faced in a maturing industry. The launch will see all parties benefit from an enhanced user experience with in-depth analysis and transparency available on all aspects of program performance.

IP Address Change

Written by Sam Surry on . Posted in AWin Advice, Technology

Affiliate Window will be performing a technology migration over the course of July from one datacentre to another. During this period we’ll be modifying the IP address range that we use to host our services.

This change is unlikely to affect the majority of our customers but if you have strict firewall policies, which are typical in corporate environments (for the upload/download of custom reports, validation data, ShopWindow product data etc), then you may have to whitelist our new IP range.

Our new IP range will be 194.116.167.0/24

Our current IP range is 62.216.237.0/24 – from the end of August 2012 we will no longer be using this and it can be removed from your whitelists.

If you have any questions regarding this update please e-mail our dedicated Support Team.