Archive for August, 2012

Affiliate Window Announces New Affiliate Program Launch with SKECHERS for US & UK Markets

Written by Lisa Hammond on . Posted in PR & Press Releases

Global performance network Affiliate Window has launched an affiliate program with award-winning footwear leader SKECHERS in the US & UK markets. SKECHERS thrives as an internationally recognized brand who has established a reputable name by designing quality and trendy footwear for men, women and children.

Working in collaboration with leading performance marketing agency, AffiliateTraction, the new partnership will allow SKECHERS to fuel brand awareness and target new customers, as well as build strong relationships with publishers to maximize their potential. The SKECHERS affiliate program will continue to enhance the scope of the SKECHERS consumer base through pioneering technologies and strategic partnerships, while offering supportive and innovative network tools.

Round-up from ASE 2012

Written by Lisa Hammond on . Posted in Events, PR & Press Releases

Last week, several members of the Affiliate Window US and UK teams travelled to NYC for Affiliate Summit East 2012. The three day conference was packed full of informative presentations discussing the latest trends in the performance channel coupled with hours of networking with advertisers, publishers, agencies, OPM’s and third party vendors.

The Affiliate Window booth was in action with the AW team working hard to recruit new publishers to the network. As an incentive, every publisher to sign up across the three days were credited $15 to their affiliate account in addition to being entered into a draw to win an Acer Iconia Tab W500 worth $549, courtesy of Skype, the newest new brand to launch an affiliate program with Affiliate Window US. Congratulations go to our lucky winner, Brandon Hunt from Dealbase. We look forward to working with you and hope you enjoy your new ‘toy.’

Thank you to all publishers who signed-up to the network during the event, we look forward to getting to know you and working with you all more closely.

Industry veteran, Murray Newlands from Performance Marketing Insider caught up with Affiliate Window’s COO Adam Ross for a very brief chat discussing the recent rebrand from buy.at to Affiliate Window. Check it out on You Tube.

On day three, Affiliate Window’s Account Manager, Jeannine Crooks hosted a panel session titled Not Just Another Session on Social Media which provided some great tips and tricks on how to customize social channels to best suit your business needs along with the definite do’s and don’ts for preparing a social media strategy. Click here to view the presentation.

We also had the pleasure of meeting up with our zanox colleagues from the Brazil office, Chechu Lasheras and Rodrigo Genoveze. Chechu participated in the Ask the Expert round table event at the end of day two which sparked some interesting conversation regarding the latest trends in the channel.

Photos from ASE2012 will be available on the Affiliate Summit website in the next few days.

Industry developments and updates from the UK

Written by Jasmin on . Posted in Network News

Affiliate Window is committed to improving the reputation of the affiliate industry. As part of that commitment we have long been active members of the Affiliate Marketing Council, the UK’s foremost affiliate body.

With that in mind, we thought it would be useful to give you a steer on some of the key issues and initiatives being rolled out in the UK addressing key concerns in the market.

The IAB is a trade body designed to promote digital marketing and over the past few years they have created a number of councils to better understand and promote each of the major digital disciplines in the UK, one such council being the Affiliate Marketing Council (AMC).

Win a FREE pass to ASE12 with Affiliate Window

Written by Jasmin on . Posted in Events

Simply tweet @AffWinUS and include #ASE12 and you could win a free pass to Affiliate Summit East! You can just say hello, tell us why you’d like to go to ASE, which of our advertisers you like the most, or maybe the part of our interface you find the most useful.

Whatever you decide to say, make sure you tweet us before 12:00 am EST on Monday August 6th and include #ASE12.

For those that already have tickets, make sure you visit booth 202-204 to meet the Affiliate Window US team.