Archive for 2013

zanox appoints Michael von Stern to the executive board as CFO/COO

Written by Lisa Hammond on . Posted in Network News

Michael_v_Stern_CFO_COO_zanox_smallVon Stern succeeds Joachim Piroth as CFO

zanox, the leading performance advertising network in Germany and across Europe, appoints Michael von Stern (45) to the executive board of the zanox Group as its new Chief Financial and Operating Officer (CFO/COO), with effect from 1 January 2014. Von Stern comes from zanox’s majority stakeholder, Axel Springer SE, where he established and headed the Commerce division, and to which, among other companies, the zanox Group also belongs. A qualified engineer, he previously worked for the international strategy consultants, A.T. Kearney, for a venture capital company, and as CFO/COO of the current zanox subsidiary, eprofessional. As Chief Financial Officer of zanox, Michael von Stern succeeds Joachim Piroth (47), who leaves zanox’s executive board team at the end of 2013.

Over the past 15 years, Michael von Stern has proven himself in a variety of leading positions in the online media industry,” says Ralph Büchi, chairman of the supervisory board of ZANOX AG. “Through his work as the head of eprofessional, he has precise knowledge of the operative challenges faced in the performance marketing business. As the head of the Axel Springer Commerce division, he accompanied the zanox Group’s development into a global online marketing firm.” “We welcome Michael von Stern to his new role at zanox”, says Arndt Groth, CEO of Swiss PubliGroupe AG and deputy chairman of the zanox supervisory board. “He is the ideal person to take on the tasks of CFO and COO in the zanox executive board.

Thomas Joosten, CEO of ZANOX AG: “Michael von Stern has known our market, the company and the leadership team for a long time. His comprehensive professional, strategic and operative experience and know-how make him the ideal successor to Joachim Piroth. We are delighted to be able to welcome him into the zanox team.”

Joachim Piroth has been responsible for the fields of finance and controlling at zanox since June 2010. In 2011, he was appointed to the company’s executive board as CFO by the supervisory board of zanox. “Joachim Piroth was responsible for the outstanding work that went into establishing the financial department of the zanox Group to meet the exacting demands of an international online company. On behalf of the entire supervisory board, I would like to thank him for this achievement,” says Büchi. “We regret that he will be leaving us, but fully respect his personal wish to return to the telecommunications sector and to his home city of Munich. We wish him every success in the future.

From January 2014, the zanox executive board will therefore be made up of Thomas Joosten (Chief Executive Officer), Stefanie Lüdecke (Chief Sales Officer), Michael von Stern (Chief Financial Officer/Chief Operating Officer) and Christian Rebernik (Chief Technology Officer).

The Monthly Digest: Issue 6

Written by Jasmin on . Posted in Monthly Digest

digestWelcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

Cyber Monday Shatters the Online Spending Record

“To RibbedTee Designs founder and CEO Mike Schwarz, it seems like shoppers were geared up to buy online yesterday. The retailer, which operates, says that compared to last year’s Cyber Monday its conversion rates rose 53%, its number of transactions jumped 22% and its revenue soared 108%. And that was all without the site featuring any special offers.”

The Top 16 Social Media Fails of 2013

“One of our main focuses on the Econsultancy blog is highlighting instances of best practice and digital excellence in the marketing world. But every so often it’s also useful to shine a light on the mistakes that people make, particularly when it comes to social media.”

Top 10 Marketing Charts of the Month – October 2013

“MarketingCharts highlights 10 of their charts representing an assortment of data on a variety of online-related topics. These items were released throughout the month of October and are presented in a handy PDF format.”

IBM Thanksgiving Day U.S. Sales Data Shows 22% Of Online Transactions Made On Mobile, With Average Order $132

“It’s Thanksgiving, and IBM, via its Benchmark data service, is once again tracking how U.S. consumers are taking to the web to kick off holiday season shopping. Early indications are that this year once again shows growth, but less than in 2012. Overall, Thanksgiving online sales are up 9% over last year. On the same day in 2012, they were up by over 14%. The average value of an online order is down slightly, too. IBM tells me it is $132.13 so far for today; in 2012, it was $132.57.”

Five Ways Retailers Can Make Christmas Shopping Sparkle

“Retailers worldwide are wishing for a plentiful Christmas this year. While some forecasters are giving conservative estimates, others are suggesting that 2013 could be one of the best shopping seasons in recent years. Either way the Christmas shopping period remains one of the most important times of the year for retailers and it’s vital that this opportunity is fully utilized.”

Christmas Spirit Goes Viral!

Written by Jasmin on . Posted in Competition

christmas_eveWith the hectic festive season fully upon us, you may be a bit overwhelmed by all the hustle and bustle, and short of a vital present or two. Don’t worry, here’s a little glimmer of joy in the form of our end of year competition.

This year, Affiliate Window in conjunction with Santa and the team at Lapland, have created a competition that will tap into the creativity and energy of our publishers, all the while spreading Christmas cheer in the run up to the white holiday.

With a prize pool worth $1,600, this is your opportunity to shine! Cash prizes will be awarded to the creators of the best videos which encompass the true meaning of Christmas spirit.

Entry simply involves submitting a short video clip showing how you are getting into the Christmas spirit. This could be anything from dressing up in your favourite jolly jumpers, making festive foods or even putting up your Christmas tree. So whether you’ve got a talent for short films, writing a great song, or just a knack for creating potentially viral content, you can be a winner.

Here’s our attempt at capturing Christmas Spirit in video form:

Videos can be submitted during the twelve days leading up to Christmas starting on Friday 13th December. You can send these to us via any of our social channels, don’t forget the hashtag #xmasspirit. A voting period by our team will follow to help determine who takes home the cash prizes:

1st Place: $800 USD/CAD

2nd Place: $500 USD/CAD

3rd Place: $300 USD/CAD

Good Luck and Merry Christmas from all of us at Affiliate Window.

Terms & Conditions:

* You must have an AW publisher account to enter

* Competition runs until midnight EST Dec 25th

* There is no alternative prize

* Videos must be a minimum of 10 seconds long

* Publisher must have constructed the video and appear in it themselves

* Videos containing nudity, profanity or inappropriate shots will not be accepted

* Videos must be uploaded via an accessible source (e.g YouTube, Vimeo, Vine etc…)

* The Affiliate Window team will choose the top three videos that will win 1st, 2nd and 3rd place prizes respectively

* The judges’ decision is final

* No responsibility can be accepted for entries which are not properly received due to communications beyond our control

* Winners must be aged 16 or over

* The competition is not open to any employees of Affiliate Window/Digital Window Ltd.

* Affiliate Window reserves the right to disqualify any entrant who has broken the competition T&Cs

* Affiliate Window reserves the right to amend these rules at any time

* If you have any questions about this competition, please contact

November Update

Written by Jasmin on . Posted in Monthly Update

baublesHere are the key pieces that we worked on last month:

Meet Us at Affiliate Summit West 2014

Back for its ninth year, Affiliate Summit West returns for 2014, taking over The Paris Hotel, Las Vegas on January 12-14. Please stop by our Meet Market table #710 on Sunday, January 12th from 12:00pm – 6:00pm. Map. Also, don’t miss Affiliate Window’s Senior Account Manager - Jeannine Crooks leading the panel session: Finding the Golden Nuggets in Mature Affiliate Programs.

1 in 6 clicks through handset devices prove we’re in for a mobile Christmas

It is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted that mobile traffic will overtake desktop for the first time on Christmas Day. Our own mobile stats also indicate mobile activity is ramping up. Assessing millions of clicks and sales from affiliate programs of some of the largest retailers in the UK and US, we have seen the share of tablet and handset traffic hit 35% at weekends, with an increasing share of that through smartphones. With one in every six clicks originating from a mobile handset, can you afford not to be mobile ready this Christmas?

How value Attribution Will Shape the Future of Affiliate Marketing (White Paper)

The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of the affiliate channel. Drawing on the major issues advertisers are grappling with and supported by real case study data, it offers guidance on how they should be measuring value and apportioning credit.

Spread the Joy with Holiday Deals from Affiliate Window!

Affiliate Window helps you spread the holiday joy whether your readers are looking for a gift card, gifts for her, gifts for him, gifts for the kid, gifts for the pets or just trying to fill a stocking you’ll have them covered with the perfect gift this season.

An inside look at affiliate marketing by the Top 1000 e-retailers

Online retailers face an expanding universe of online marketing options, including new ad formats in social media and mobile commerce as well as in search marketing. But affiliate marketing nonetheless continues to play an important role in acquiring customers and building sales, an analysis of data show

Advertising Predictions for Black Friday/Cyber Monday

With Christmas fast approaching, there are two days that really stand out within the online calendar – Black Friday and Cyber Monday. With Thanksgiving and Chanukah overlapping this year, retailers could certainly be in store for a bumper sales period. With advertisers keen to boost their peak trading periods, there is sure to be no shortage of deals.

Yes, mobile shoppers convert at a higher rate than desktop shoppers

Believe it or not, mobile shoppers on the U.S. and U.K. affiliate networks of Affiliate Window  converted to buyers at a rate of 3.68% in October, while desktop shoppers converted at 3.48%, the company reports. The secret to mobile’s success? Tablets. Tablet shoppers in October converted at 5.03%, smartphone shoppers 2.45% and desktop shoppers 3.48%.

The Monthly Digest: Issue 5

Welcome to Issue 5, rounding-up of the most relevant and interesting industry articles published in the last 30 days.

Tax Update

Michigan has introduced affiliate tax legislation.  Amazon restarted their affiliate program in Connecticut after tax collection began in that state.  Further discussions continue about the low threshold for the Marketplace Fairness Act.  The affiliate nexus tax now impacts over 28% of all affiliates.  (Note: Since this summary was prepared, the US Supreme Court refused the petition to hear the case submitted by Amazon and

November Program Launches

We would love to partner with you on these newly welcomed US advertisers on our network:

5721       Meredith Publishing – Digital (US)

5608 (US)

5708       2XU Outlet (US)

5720       Meredith Publishing – All Recipes (US)

5482       LBC Living (US)

5481       LBC Modern (US)

5570       Springer Shop (US & CA)

5634       Dollar Shave Club (US)

5520       1&1 Internet (Mexico)

Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.

If you have any questions about any of our updates, please get in touch.


Publisher Spotlight: LivingSocial

Written by Jasmin on . Posted in Publisher Spotlight

LS LogoLivingSocial is a leading marketplace which utilizes a group buying method to encourage users and friends to buy and share the best things to do in their city –wherever that may be. The social commerce site covers all aspects of everyday items and activities including restaurants, spas, sporting events, hotels and other local attractions in major cities.

Based in Washington, DC and with more than 60 million members around the world, the site provides a trusted, convenient source for finding value on everyday items and activities; identifying novel, enriching and fun experiences for users to enjoy. There are thousands of unique and diverse offers presented every day where members are inspired to discover everything from weekend excursions to international travel, exclusive gourmet dinners to family outings and more.

However, the LivingSocial story doesn’t end there, the business also helps local and national businesses grow by introducing them to high-quality new customers. By delivering compelling and cost-effective marketing solutions for businesses large and small, partners are provided with the tools to make members their regulars.

How does it work?

Opportunities for advertisers hoping to work with the platform are plentiful with the offering of the below core products to improve brand visibility:

LS ImageCoupons site: Inspired by nearly 93 million consumers in the United States (eMarketer, 2013) who redeemed an online coupon in 2012, LivingSocial is rolling out Coupons, an additional avenue for consumers to save on products and services. Coupons allow consumers to access and redeem free promo codes, coupons and information on sales from over 3,000 retailers across North America.

LivingSocial’s Stampede: LivingSocial’s Stampede product allows brands to promote exceptional, free offers that customers can claim with no upfront payment required. Consumers click “claim now” on the offer from LivingSocial and receive an email confirmation with a redemption voucher. Customers pay later when they redeem their voucher.

LivingSocial’s Amplifier: Outside the traditional deal structure, LivingSocial has built promotional capabilities that fit the marketing needs of major national retailers. Specifically, national advertiser partners have seen success with LivingSocial’s Amplifier ads, where a retailer’s existing promotions receive premium distribution on LivingSocial’s channels resulting in vastly increased exposure and incremental purchases.

What else do you need to know?

• The statistics speak for themselves with the site attracting over 160 million average monthly unique page views, over 30 million average monthly unique visitors and over 12 million mobile app installations.

• LivingSocial Purchasers can be grouped into Influencers, Trailblazers and Adopters with 55% referring advertisers they find on the site to two or more friends, 52% spending more than $20 above the offer amount and 70% going back after trying an offer.

To learn more about the program and how you can partner with LivingSocial, please get in touch.


How value Attribution Will Shape the Future of Affiliate Marketing (White Paper)

Written by Lisa Hammond on . Posted in PR & Press Releases

The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of the affiliate channel.

Drawing on the major issues advertisers are grappling with and supported by real case study data, it offers guidance on how they should be measuring value and apportioning credit.

Click here to download the white paper.

If you would like to speak to us in more detail about attribution or would like help in analysing cross channel data, please contact

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