The US online travel market has grown exponentially in the last 12-24 months, with the WTCC reporting that it reached $313billion in 2012*. Global performance network, Affiliate Window has experienced firsthand the benefits of this growth with a range of new travel and tourism brands joining the network in 2012. This includes leading tourist attractions and entertainment parks, Legoland Discovery Centres, Sea Life and Madame Tussauds as well as globally trusted, travel guide retailer, Lonely Planet. These brands, alongside online hotel and accommodation search agencies Tripalertz and Agoda are all reporting positive growth through the performance channel.
It’s no secret that mobile bookings are also on the rise with the travel industry spending a great deal of time and energy figuring out how to lessen their dependence on online travel agencies. Travolution forecasts that half of all online travel bookings will be made via a mobile device by 2017.