Earlier this week, Affiliate Window UK & US joined together in NYC for Performance Marketing Insights, the first advanced level performance marketing conference introduced to the US market by the team at A4u. With 50 speakers from across the globe and an agenda tailored to those truly passionate about the industry, it was an incredible two days packed full of insightful content, constructive panels discussing relevant and sometimes controversial topics, a wealth of networking opportunities and the perfect opportunity to catch up existing partners and forge new ones.
If you missed out, I highly recommend having a read of the very active #PMINYC twitter stream which was consistently being updated with data heavy stats, targeted performance marketing tips and motivating quotes from across the two days. Affiliate Window’s Managing Director, Mark Walters and Strategy Director, Kevin Edwards participated on two different panels, both of which were not short of an engaged audience full of perceptive questions and even some remarks on some of their own observations of the US performance market.
The keynote session, ‘Why the Digital Wallet Wars Matter’ presented by Forrester’s Denèe Carrington, was nothing short of superb. Denèe provided valuable insight on why marketers should take note of the digital wallet concept and offered her predictions with regards to consumer behavior. Carrington suggested that the digital wallet marketplace is still ‘nascent’ but will quickly gain momentum with early adopters. Her presentation gave an overview of the US digital wallet marketplace, including consumer and advertiser readiness, emerging digital wallet models, and the smart commerce experience.
Some of the brands in attendance at PMI included Spotify, Hyatt, Hilton, Saks Fifth Avenue, Ticketmaster, Calvin Klein and 1&1 Internet. The Performance Marketing Association was heavily involved in the event with Executive Director, Rebecca Madigan participating on two panels, promoting the growth of the US performance channel and offering early insight into what’s in store from the PMA in 2013.
Affiliate Window was proud to be the Titanium sponsor for the inaugural event and we look forward to seeing how the a4u team will grow and evolve the conference plans in 2014.
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