Upsellit allows marketers to automatically interact with cart abandoning consumers in order to gather feedback and increase conversions. We recently caught up with Senior Sales Associate , Adam Soltani to discuss the most effective strategy for customer recovery while leveraging their comprehensive portfolio of tools.
Can you identify the reasons behind why online shoppers tend to abandon their basket prior to purchase and what solutions do you provide to combat this activity?
We have found the reasons for abandonment depend on the industry, the shopper’s position in the purchase cycle and the page they’re abandoning. A first-time visitor who is abandoning a page is often leaving in search of more information about the product or category. We have found visitors abandoning the checkout process are commonly experiencing an issue or concern about the business’ policies. A returning visitor who is abandoning their shopping cart is often simply in search of a better deal.
In order to predict the top reasons for abandonment, UpSellit begins every campaign with a site analysis to identify the website’s main points. Once the conversion funnel is analyzed and the customer journey is mapped, UpSellit begins building custom strategies for increasing conversions. These strategies leverage three core technologies: Abandonment Chat, Abandonment Surveys and Email Remarketing.