Archive for November, 2013

How value Attribution Will Shape the Future of Affiliate Marketing (White Paper)

Written by Lisa Hammond on . Posted in PR & Press Releases

The latest white paper from Affiliate Window’s Strategy and Business Intelligence teams focuses on the issues surrounding attribution both in and outside of the affiliate channel.

Drawing on the major issues advertisers are grappling with and supported by real case study data, it offers guidance on how they should be measuring value and apportioning credit.

Click here to download the white paper.

If you would like to speak to us in more detail about attribution or would like help in analysing cross channel data, please contact strategy@affiliatewindow.com

Why not sign up to the Strategy newsletter to receive insights from our network as well as general industry updates?

1 in 6 clicks through handset devices prove we’re in for a mobile Christmas

Written by Sarah on . Posted in Mobile, PR & Press Releases

m-commerce-imageIt is widely anticipated this year will be a mobile Christmas. In fact, John Lewis has predicted that mobile traffic will overtake desktop for the first time on Christmas Day. Our own mobile stats also indicate mobile activity is ramping up. Assessing millions of clicks and sales from affiliate programs of some of the largest retailers in the UK and US, we have seen the share of tablet and handset traffic hit 35% at weekends, with an increasing share of that through smartphones. With one in every six clicks originating from a mobile handset, can you afford not to be mobile ready this Christmas?

-On Sunday November 17th 35% of traffic came through a mobile device. The iPhone and iPad were neck and neck with 13.4% each.

-With Cyber Monday (December  2nd) fast approaching, mobile will play an increasingly important role in the peak shopping period. We expect a significant increase on last year’s 6% share of sales through mobile handsets.

-Additional mobile spikes are widely anticipated. Traditionally mobile traffic jumps over the weekend peaking last year on Christmas Day and Boxing Day.

-With sales starting earlier than ever, the connected mobile consumer is a captive audience over the holidays.

-Mobile optimized sites have increased conversion rates significantly through handsets while also driving up average order values.

-Average order values through mobile handsets stood at $81 last December with consumers predicted to spend even more this year.

-Affiliate Window is the network with the highest proportion of mobile tracked – standing at 95%.

-With the most comprehensive suite of mobile reporting tools available of any network, Affiliate Window makes it easy to monitor your performance by device – from volumes of traffic to conversion rate and EPC by device.

-Who is currently performing through mobile devices? Our top 10 retailers across mobile devices by percentage of sales are:

US retailers

For press enquiries, please contact:

Affiliate Window PR Department

PR@affiliatewindow.com

The Monthly Digest: Issue 5

Written by Jasmin on . Posted in Monthly Digest

digestWelcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

Tell-tale signs that a brand still doesn’t understand digital

“One of the problems of working in digital advertising is the echo chamber. Often we speak intensely to each other at the expense of a more dispassionate view of the industry. Since we are all digital enthusiasts, we assume that every brand and every industry invests in online media. Let me assure you: That is not true. There are many traditional advertisers that do not invest at all online.”

International SEO: 22 tools and one infographic to help improve your strategy

“International SEO is a complex challenge for digital marketers due to the intricacies of local languages and customs. Unfortunately it’s not enough to assume that UK companies can expand into Latin America simply by translating their content into Spanish and Portuguese. Luckily there are some free online tools available to make the task slightly simpler and automate some parts of the process.”

The 13 most terrifying marketing campaigns of all time

“Boo! Marketing can be downright frightening. Here are the most horrifying campaigns that will haunt your dreams.”

Halloween Search Activity Offers Hints Of The Season To Come

“Now’s the time for marketers to get their campaigns ready for the holiday season. So what do today’s ghosts in the machine portend about the Ghost of Christmas Yet To Come?”

Infographic: Understanding The Mobile Advertising Ecosystem

“App install network Appia has created an infographic on “Understanding the Mobile Advertising Ecosystem.” The graphic takes the pulse of consumer behavior and trends in the app and mobile ad world.”

October Update

Written by Jasmin on . Posted in Monthly Update

Odessa_fog01Here are the key pieces that we worked on last month:

Affiliate Window Launches New Relationship with Hyatt Hotels & Resorts to Support the Company’s Global Affiliate Marketing Program

Leading global hospitality brand Hyatt Hotels & Resorts has appointed award-winning performance network Affiliate Window for the launch of a global affiliate marketing program. Hyatt Hotels & Resorts plans to launch and expand its performance marketing activity into new markets with a focus on a truly global publisher community offering the greatest reach and diversity. Affiliate Window, part of the zanox Group, has an extensive international reach with 13 offices worldwide, which aligns with Hyatt’s global brand presence.

Affiliate Window Introduces Mobile Device Performance Reports for Advertisers & Publishers

Affiliate Window is pleased to offer its clients unique insight into the performance of their mobile campaigns for the first time. With over 20% of sales generated through mobile devices and growth continuing unabated, there is a clear need for networks to offer publishers and advertisers the necessary tools to analyze mobile performance on a deeper level.

Virgin Atlantic Travels with Affiliate Window for New Performance Marketing Launch

British travel brand, Virgin Atlantic has launched a new affiliate marketing program in the US market with global performance network, Affiliate Window. Affiliate marketing is key focus for Virgin Atlantic’s digital strategy to help drive acquisition, increase long-haul bookings and expand customer retention on a global basis. The partnership with Affiliate Window will see the activation of new publishers onto the program including those in the metasearch segment to offer new promotional placement opportunities and generate incremental sales.

Publisher Spotlight: For Me to Coupon

October saw us shine the spotlight on For Me To Coupon. For Me To Coupon (FMTC) takes the hassle out of running an affiliate coupon or deal site. The site spend thousands of hours each month testing, fixing and categorizing coupons, in addition to aggregating offers available through the network.

Monthly Digest: Issue 4

Welcome to Issue 4, rounding-up of the most relevant and interesting industry articles published in the last 30 days.

Murray Newlands Releases New Performance Marketing Book

Murray Newlands has been in the Internet marketing space for years; from being a consultant to other companies, to running his own blog, Murray is a busy guy, but somewhere in his hectic schedule he’s managed to write a brand new book alongside SEO and PPC expert, John Rampton. The book, titled “Performance Marketing for Professionals” is a comprehensive guide to all-things digital marketing; from affiliate marketing to media buying. With the release of his new book, we sat down with Murray to learn a bit more and find out exactly why internet marketers need to read his latest work.

SaleCycle and Affiliate Window: A Flipbook on Cart Abandonment Emails

SaleCycle and Affiliate Window’s partnership allows clients to automatically contact people who abandon their shopping cart, booking, or application form with dynamic, personalized messages in real-time. This Flipbook showcases some of the great brands working with SaleCycle to recover lost sales online and the retail industry averages in Q3 2013

New Reduced Payment Thresholds

Affiliate Window is pleased to announce a new, reduced payment threshold which came into effect November 1st, 2013. Particularly attractive to publishers who receive payment via international transfer, this change will make commission earnings more accessible and, if interested, more frequent.

Tax Update

During October, the Illinois Supreme court upheld a lower court decision that the “Amazon Tax” law was unconstitutional and violated federal law, which was a huge victory for Illinois affiliates.  Unfortunately, the Performance Marketing Association’s appeal of the Colorado internet tax law was denied.  The rejection of the law by the Illinois Supreme court combined with the support of the law by the New York Supreme Court sets the stage for the case to be considered by the US Supreme Court, though the New York Attorney General has asked for the case not to be accepted.

Amazon will begin collecting sales tax in both Maryland and Wisconsin due to nexus caused by building warehouse facilities in both locations. 

October Program Launches

We would love to partner with you on these newly welcomed US and CA advertisers on our network:

5084      Bench (US)

5661      Bench (CA)

5369      Hyatt Hotels Corporation (US & CA)

5662      Nygard (CA)

Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.

If you have any questions about any of our updates, please get in touch.

 

zanox completes the acquisition of Digital Window

Written by Lisa Hammond on . Posted in PR & Press Releases

zanox continues to invest in successful performance marketing business by acquiring the remaining shares of the UK & US network, Affiliate Window

zanox, the leading European performance advertising network, has completed the acquisition of Digital Window Ltd., the holding company of the multi-award winning UK and US affiliate network Affiliate Window, by acquiring the remaining 49.9% of shares.

“In recent years Affiliate Window has further consolidated its position as the principal affiliate network in the UK, the most advanced and competitive market in Europe”, says Thomas Joosten, CEO of zanox: “Affiliate Window has a proven track record of offering top brands excellent service, growing mid-tier clients and entering the mobile commerce segment. Our intention is to allow that to continue to flourish while merging some of the Affiliate Window advanced processes and technology across the entire zanox group.

Mark Walters, Managing Director of Affiliate Window adds: “Over the last three years, zanox and Affiliate Window have been working together on all levels of the organization. The mutual benefits are already great, especially in sales and technology. We are looking forward to intensifying the collaboration in the new setup.

The acquisition process started in 2009 with the two zanox shareholders Axel Springer and PubliGroupe purchasing a 50.1%stake in Digital Window. In 2010, the two companies consolidated their majority shareholding in Digital Window into their joint subsidiary zanox.

The zanox Group, comprising zanox, Affiliate Window, M4N and eprofessional, supports more than 4,200 advertisers from all industries and all sizes in the effective marketing of products and services to consumers. The zanox Group is owned by German Axel Springer AG, with a shareholding of 52.5%, also by the Swiss PubliGroupe AG with 47.5%.

zanox is the leading performance advertising network in continental Europe, also located in the emerging markets of Eastern-Europe, Turkey and Brazil. Affiliate Window is UK’s largest performance marketing network, voted for the 6th time by publishers as the 2013 network of choice, also offering its innovative and award-winning platform for advertisers and publishers in Ireland and the US.

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For press inquiries please contact:
Lisa Chaikin
Head of PR

Affiliate Window
e: lisa.chaikin@affiliatewindow.com
t: 020 7553 0333