With the expansion of the Chain Reaction Cycles program into the thriving American and Canadian markets, we caught up with the online bike store to discuss their current strategy and to gain insight into their future performance marketing plans.
You have launched your global online bike store program in the US and Canadian markets. What drove this move?
The US and Canada are huge markets and ones in which we already have a good presence. However there is potential for this presence to be much stronger. We see our affiliate program as being one of the key gateways to establishing ourselves here, mainly due to there being a big demand for the products that we sell in these markets. Chain Reaction Cycles are very competitively priced and with an industry leading product range and excellent shipping options are very well positioned to fulfil high volumes of orders from these markets.
How important to your strategy is development and growth within these markets?
It is very important. Affiliate marketing provides a great opportunity for us to work directly with publishers that are passionate about all things cycling. We are well aware that if we build a strong relationship with the key performers, they can become brand ambassadors. This is something we are keen to realise, making this channel a very important part of our strategy.
These are exciting times for the company and your industry. How do you see the Chain Reaction Cycles program developing over the next couple of years?
Over the next two years, we would like to see the US and Canada program become our strongest performing affiliate program.
What are your aspirations for the performance channel? What types of publishers do you plan to work most closely with?
We are prepared to work with all publishers who share our passion cycling, for delivering excellent customer service and for highlighting the most competitive prices
We’re happy to partner with large and small alike and will be taking a very hands on approach. We are keen to build relationships with our affiliates and working with them on maximising their membership of the Chain Reaction Cycles affiliate program.
We’re happy to have a partnership with the top few players in that area but don’t wish for our program to be full of voucher sites. We are keen to work with cashback sites and pricing comparison sites but our interests lie specifically in relevant, high traffic, cycling and running sports blogs or news sites etc.
Is there anything newsworthy that you’d like to highlight for the next 12 months?
This year we are involved in the Sea Otter Classic as a high level sponsor. The Sea Otter Classic, known as a sprawling and energetic “celebration of cycling”, is cycling’s North American season opener. Professional and amateur athletes alike make the annual pilgrimage to Sea Otter to participate in some of the sport’s most competitive and enduring events. Hundreds of pro cyclists, including national, world, and Olympic champions attend Sea Otter to race and meet with fans making this a very important event in the cycling calendar.
For any questions regarding the Chain Reaction Cycles Affiliate Program, please email Emily Parr.