Archive for March, 2014

Compliance White Paper

Written by Sarah on . Posted in PR & Press Releases

CompliancelogoCompliance within the performance channel is an often overlooked but critical component of any affiliate network’s offering. It is still primarily performed by affiliate networks and in an era of increasing third party platforms, automated technology solutions and agency-led programs, should not be something that is diluted.

With Affiliate Window tracking nearly 30m sales in 2013 and recording almost $2bn in advertiser revenue across 1,600 retailers, we have an obvious obligation to ensure these transactions are delivered ethically and within the spirit of the performance industry.

In this white paper we want to offer guidance on the role of the Affiliate Window Compliance Team, its processes, some statistics from 2013 and offer some insights into the main factors that could impact on publisher standards in 2014 and beyond. We also want to arm performance marketers with the necessary information they need to manage compliance on their own programs.

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Publisher Spotlight: SaleCycle

Written by Jasmin on . Posted in Publisher Spotlight

salecycle1Founded in 2010, SaleCycle is committed to helping the world’s top brands recover lost sales online. SaleCycle’s signature On-Site Remarketing and Email Remarketing solutions enable clients to reconnect with consumers who abandon their shopping cart, booking or application form with dynamic, personalized messages in real-time. SaleCycle serves over 500 clients globally and has offices in Washington DC, London, Singapore and Sydney.

How does it work?

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Because email remarketing is all about relevancy and targeting the right person with the right message at the right time, SaleCycle allows for the personalization of each and every element of their recovery emails, including details of the all-important shopping that’s been left behind.

Features include:

•Real-Time Reporting App – ability to view live product abandonments, email opens, clicks and converted sales.

•Flexible Response Times – SaleCycle lets you, the client, decide how long to wait after the abandonment before sending that remarketing email.

•A/B Split Testing – opportunity to test subject lines, sending times or different email creative.

•Dynamic Segmentation – SaleCycle can automate a different creative for each segment of your database – boosting clicks and making every customer feel a bit more special in the process.

•Multi-Cycle Remarketing – customer behavior can be observed to build a complex series of communications – combining email remarketing, call center and SMS.

•Product Recommendations – the SaleCycle algorithm gives every customer a personal shopping experience, boosting average cart values in the process.

•Responsive Designs – bespoke remarketing emails display beautifully and intuitively on all mobile devices.

Account Management – your dedicated account manager helps with everything from benchmarking analysis and segmentation, to product training and creative tweaks.

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On-Site Remarketing

SaleCycle’s On-Site Remarketing enables clients to communicate with every customer who abandons, to help ensure they either complete their purchase right there and then or they stay in touch until they are ready to buy. Identifying the precise moment a customer abandons their purchase is the science of On-Site Remarketing. SaleCycle’s clever code closely monitors customer behavior, looking both at idle time on the page and those who might be lost or looking to leave the website entirely.

What else do you need to know?

Research from Baymard shows that 68% of consumers will abandon their online shopping carts this year. While the reasons for cart abandonment are endless, failure to capitalize on these lost sales opportunities is projected to reach a staggering $3 trillion in lost revenue for companies across the globe.

But how do the numbers compare across different areas of retail? And just how successful can email remarketing campaigns be? Check out the SaleCycle 2014 Cart Abandonment Forecast, based on averages from over 500 leading global retailers and their email remarketing results which outlines how each sector shapes up.

To learn more about the program and how you can partner with SaleCycle, please get in touch.

 

The Monthly Digest: Issue 3 – 2014

Written by Sarah on . Posted in Monthly Digest

MonthlyDigest_logo300x130 (4)Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

Mobile commerce will be nearly half of e-commerce by 2018

“Tablets will play an increasingly important role as worldwide consumer spending via mobile jumps from $204 billion in 2014 to $626 billion in 2018, according to Goldman Sachs. 535 million consumers across the globe will make a purchase via mobile this year, the firm says.”

Introducing The Periodic Table of Content Marketing

“I’ve written a lot about content strategy over the past decade. I’ve also highlighted various niche tactics that can help content creators to succeed, as well as plenty of examples of excellent content. But I haven’t created many visualisations, and recently I have been keen to do one.  Surprisingly, nobody has yet created a periodic table for content marketing, so I thought I’d have a go.”

Social Media Manners for the Small Business Owner

“The world of social media is relatively new. We don’t have decades of Miss Manners books to consult in order to tell us what to say and when to say it, and we often can’t ask our elders for advice on what sort of conduct is acceptable when we’re online. But, there are some basic rules about social media that most users seem to just know on a gut level.”

SEO Myths, Tips & Terrible SEO Advice

“A quick search of Google will turn up more SEO advice, tips and strategies than anyone could ever possibly read. As an SEO practitioner, I prefer to test variables and come up with facts about what works and what doesn’t. It appears that not everyone believes information needs to be true or correct to share and as such, we are left with a ton of misinformation, like these 21 myths, tips and terrible SEO advice.”

When it Comes to Business Videos, Consumers Want More, More, More

From a product demo to a tour of a restaurant, consumers have an unfulfilled need for more business videos. 58% of consumers say companies that produce videos are more trustworthy. 71% said a video leaves a positive impression of a company and 77% said companies who post videos are more engaged with the customers.”

February Update

Written by Jasmin on . Posted in Monthly Update

Chinese_lanternsHere are the key pieces that we worked on last month:

Tackling Unethical Activity in the Affiliate Channel

Does affiliate marketing have a problem with brand abuse and fraud, and if so, is this holding back increased investment in the channel? Addressing this issue can provide a dilemma, as it’s a relatively small problem in the channel overall with few advertisers in certain sectors affected, so how should it be raised without causing unnecessary concern? Read the latest article from our Client Strategist, Matt Swan via FeedFront Magazine.

Chain Reaction Cycles Interview

With the expansion of the Chain Reaction Cycles program into the thriving American and Canadian markets, we caught up with the online bike store to discuss their current strategy and to gain insight into their future performance marketing plans.

Performance Marketing Predictions for 2014

With 2014 well underway now is a good time to look at some of the trends we anticipate to shape the performance marketing channel in 2014.

Flash Mob for a Cause

Saturday February 22nd 2014 was the inaugural World Encephalitis Day; an annual event organized by the team at The Encephalitis Society to help raise awareness of the devastating and little-known brain condition. Utilizing the first-ever crowd speaking platform, the team at TES started a Thunderclap, essentially creating a flash mob for a cause.

US Travel Insights

With consumers making their travel plans early in the New Year, January is a pivotal time for travel advertisers. As such, it is important to review the trends occurring across our travel portfolio including data on where bookings originate, the devices driving traffic and conversions, and the publishers who perform well in the sector. As a network with the new ability to investigate the time period between the booking date and the actual stay date, we are now able to learn how the destination impacts booking behavior.

TrustedHousesitters.com Houses Global Affiliate Program with Affiliate Window

The world’s largest house and pet sitting site, TrustedHousesitters.com has launched its first US, CA & UK affiliate program exclusively with us.

The Monthly Digest: Issue 2

Welcome to Issue 2 of 2014, a round-up of the most relevant and interesting industry articles published in the last 30 days.

Strategy newsletter

The Strategy Team is instrumental in helping to educate both advertisers and publishers on forthcoming developments, as well as creating case studies and conducting research about the industry. Check out the February edition of the Strategy newsletter and sign up to future editions here.

Tax Update

Hawaii and Tennessee have introduced legislation regarding click-through nexus.  Colorado reintroduced internet tax legislation, but a compromise removing affiliates from the language is underway; meanwhile a judge granted a temporary injunction against the original Colorado legislationMichigan and New Jersey are now discussing this type of legislation.  Several different types of legislation now exist in the US. Amazon has begun collecting sales tax in North Carolina; they now collect sales tax in 20 states.

Check out Internet Sales Tax Reform around the United States here.

Fighting the Affiliate Nexus Tax in Colorado

Affiliate Window Senior Account Manager, Jeannine Crooks took part in testifying against the “Marketplace Fairness and Small Business Protection” Bill. You can view photos from the day on our Facebook page.

February Program Launches

We would love to partner with you on these newly welcomed advertisers on our network:

5623       Chain Reaction Cycles (US & CA)

5759       Trusted Housesitters (US)

5631       Resorthoppa (US)

4324       Care.com (US)

Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.

If you have any questions about any of our updates, please get in touch.

 

Publisher Spotlight: Groupon Freebies

Written by Sarah on . Posted in Publisher Spotlight

grouponspotlightGroupon is a global leader of local commerce and the place you start when you want to buy just about anything, anytime, anywhere. By leveraging the company’s global relationships and scale, Groupon offers consumers a vast marketplace of unbeatable deals all over the world. Shoppers discover the best a city has to offer on the web or on mobile with Groupon Local. Enjoy vacations with Groupon Getaways, and find a curated selection of electronics, fashion, home furnishings and more with Groupon Goods.

In November 2013, Groupon launched a platform dedicated to free offers from top brands called “Groupon Freebies.”   This section of the site aggregates existing and exclusive free online coupons, promotion codes, sales, giveaways and samples from favorite national brands.

How does it work?

Groupon Freebies delivers affluent, educated and young decision-makers. Their customers are engaged, eager, and ready to discover their new favorite businesses.

• The Groupon Carousel and “Today’s Top Coupons” Placement

Brands can showcase their offers in the coupons section of the website. The promotional capabilities on this page allow a retailer’s existing promotions to receive premium publicity on the site resulting in vastly increased exposure and incremental purchases.

Coming soon, advertisers are will also be given the below three options to showcase their brand:

Groupon freebies

• Local email integration: This includes a weekly selection of deals and offers, delivered directly to the inbox of all opt-in subscribers. Working towards the advertiser’s objectives, this communication platform offers the option of sending out offers in the form of real deals according to geographic location.

• Optimized for mobile: Provides the same functionality as the desktop platform, providing the opportunity to capitalize on the increase in mobile traffic. There is also the opportunity for users to buy and redeem Groupon deals in-store, directly from their mobile.

• Sponsorship opportunities are available via branded store pages and incorporation into internal search and the Pull Marketplace.

What else do you need to know?

• Audience Size – over 15M unique monthly visitors to Groupon.com and the site has tens of millions of active daily email subscribers

• Incremental Traffic and Sales – over 70% of the traffic to Freebies comes from Groupon users clicking the Freebies tab as opposed to Google search

• Mobile Audience and Engagement – Over 50M downloads in North America which drives over 50% of transactions

To learn more about how you can partner with Groupon Freebies, please contact us.