Here are the key pieces that we worked on last month:
Tackling Unethical Activity in the Affiliate Channel
Does affiliate marketing have a problem with brand abuse and fraud, and if so, is this holding back increased investment in the channel? Addressing this issue can provide a dilemma, as it’s a relatively small problem in the channel overall with few advertisers in certain sectors affected, so how should it be raised without causing unnecessary concern? Read the latest article from our Client Strategist, Matt Swan via FeedFront Magazine.
Chain Reaction Cycles Interview
With the expansion of the Chain Reaction Cycles program into the thriving American and Canadian markets, we caught up with the online bike store to discuss their current strategy and to gain insight into their future performance marketing plans.
Performance Marketing Predictions for 2014
With 2014 well underway now is a good time to look at some of the trends we anticipate to shape the performance marketing channel in 2014.
Flash Mob for a Cause
Saturday February 22nd 2014 was the inaugural World Encephalitis Day; an annual event organized by the team at The Encephalitis Society to help raise awareness of the devastating and little-known brain condition. Utilizing the first-ever crowd speaking platform, the team at TES started a Thunderclap, essentially creating a flash mob for a cause.
US Travel Insights
With consumers making their travel plans early in the New Year, January is a pivotal time for travel advertisers. As such, it is important to review the trends occurring across our travel portfolio including data on where bookings originate, the devices driving traffic and conversions, and the publishers who perform well in the sector. As a network with the new ability to investigate the time period between the booking date and the actual stay date, we are now able to learn how the destination impacts booking behavior.
TrustedHousesitters.com Houses Global Affiliate Program with Affiliate Window
The world’s largest house and pet sitting site, TrustedHousesitters.com has launched its first US, CA & UK affiliate program exclusively with us.
The Monthly Digest: Issue 2
Welcome to Issue 2 of 2014, a round-up of the most relevant and interesting industry articles published in the last 30 days.
The Strategy Team is instrumental in helping to educate both advertisers and publishers on forthcoming developments, as well as creating case studies and conducting research about the industry. Check out the February edition of the Strategy newsletter and sign up to future editions here.
Hawaii and Tennessee have introduced legislation regarding click-through nexus. Colorado reintroduced internet tax legislation, but a compromise removing affiliates from the language is underway; meanwhile a judge granted a temporary injunction against the original Colorado legislation. Michigan and New Jersey are now discussing this type of legislation. Several different types of legislation now exist in the US. Amazon has begun collecting sales tax in North Carolina; they now collect sales tax in 20 states.
Check out Internet Sales Tax Reform around the United States here.
Fighting the Affiliate Nexus Tax in Colorado
Affiliate Window Senior Account Manager, Jeannine Crooks took part in testifying against the “Marketplace Fairness and Small Business Protection” Bill. You can view photos from the day on our Facebook page.
February Program Launches
We would love to partner with you on these newly welcomed advertisers on our network:
5623 Chain Reaction Cycles (US & CA)
5759 Trusted Housesitters (US)
5631 Resorthoppa (US)
4324 Care.com (US)
Keep up to date with the hot topics being debated within performance marketing and all the goings on at the Affiliate Window headquarters by reading our monthly wrap ups each month. See you next time.
If you have any questions about any of our updates, please get in touch.