Booking.com guarantees the best available prices online for accommodation all over the world. Following the launch of the affiliate program with a competitive and unique commission model on Affiliate Window, we got the lowdown on what Booking.com has to offer publishers who are interested in working with the brand.
What do you think led Booking.com to become the world leader in booking accommodations online?
The focus from the beginning was building a great consumer experience and building partnerships with thousands of independent hotel providers across Europe and the rest of the world. As Booking.com launched in the Netherlands, from the start we had to get to grips with cross border, international, multi-currency, multi-language business out of necessity in order to expand beyond our native market. Booking.com has since perfected the model of marketing hotels from one country to travellers in another country and grown that lead ever since.
Today Booking.com partners withover 450,000 accommodations and over 25 different property types globally. Over 625,000 room nights are booked by customers every 24 hours. A steadfast focus on building strong, meaningful relationships with accommodation partners has helped the business grow to the size it is today, and ensure that consumers have the widest set of booking accommodations options available to them.
You’ve recently launched the Booking.com affiliate program on the Affiliate Window network – how does this new partnership fit in with your overall marketing strategy?
Booking.com has created a program to embrace third party networks. We aim to consolidate this by working closely with key partners in the industry to develop great campaigns, products and innovation. Because we are singularly focused on booking accommodations, we can do it better than anyone else, and that’s why our customers, accommodation partners and affiliate partners are delighted to work with us.
Our US Travel Insights piece showed that while mobile traffic has increased within the travel sector, almost 90% of travel sales still take place on a desktop. Can you tell us about Booking.com’s mobile offering?
Booking.com has native applications for iPhone and iPad, a native application for Android, a dedicated mobile website and a tablet optimized website. We cannot disclose the exact split between desktop and mobile, however we do see that currently over 1 in 5 bookings on Booking.com are made on mobile devices (phones and tablets). On top of that, Booking.com’s mobile bookings grew 160% in 2013. The total transaction value of mobile accommodation bookings more than doubled from over $3 billion in 2012 to over $8 billion in 2013. The total transaction value of mobile bookings on Booking.com has increased 8x since 2011.
Econsultancy recently dubbed the Booking.com website ‘the most persuasive in the world’. What benefits can you offer to publishers to persuade them to join your affiliate program?
Understanding what matters most to travellers is not only our passion, but it fuels our innovation, site conversion, growth, and stability of products across all platforms. By offering the best prices with no fees, the ability to pay when you stay, real reviews, real customer support, content translated in 42 languages, together with one of the fastest converting landing pages in the world, we are sure to provide affiliates with a great program.
Is there anything newsworthy that you’d like to highlight for the next 12 months?
We will continue to optimize our product and our marketing towards consumers and our accommodation partners. You will have to stay tuned to find out what innovations will be rolled out in the next 12 months…