Archive for April, 2014

Advertiser Interview:

Written by Sarah on . Posted in Advertiser

booking-com guarantees the best available prices online for accommodation all over the world. Following the launch of the affiliate program with a competitive and unique commission model on Affiliate Window, we got the lowdown on what has to offer publishers who are interested in working with the brand.



What do you think led to become the world leader in booking accommodations online?

The focus from the beginning was building a great consumer experience and building partnerships with thousands of independent hotel providers across Europe and the rest of the world. As launched in the Netherlands, from the start we had to get to grips with cross border, international, multi-currency, multi-language business out of necessity in order to expand beyond our native market. has since perfected the model of marketing hotels from one country to travellers in another country and grown that lead ever since.

Today partners withover 450,000 accommodations and over 25 different property types globally.  Over 625,000 room nights are booked by customers every 24 hours. A steadfast focus on building strong, meaningful relationships with accommodation partners has helped the business grow to the size it is today, and ensure that consumers have the widest set of booking accommodations options available to them.

You’ve recently launched the affiliate program on the Affiliate Window network – how does this new partnership fit in with your overall marketing strategy? has created a program to embrace third party networks. We aim to consolidate this by working closely with key partners in the industry to develop great campaigns, products and innovation.  Because we are singularly focused on booking accommodations, we can do it better than anyone else, and that’s why our customers, accommodation partners and affiliate partners are delighted to work with us.

Our US Travel Insights piece showed that while mobile traffic has increased within the travel sector, almost 90% of travel sales still take place on a desktop. Can you tell us about’s mobile offering? has native applications for iPhone and iPad, a native application for Android, a dedicated mobile website and a tablet optimized website. We cannot disclose the exact split between desktop and mobile, however we do see that currently over 1 in 5 bookings on are made on mobile devices (phones and tablets).  On top of that,’s mobile bookings grew 160% in 2013. The total transaction value of mobile accommodation bookings more than doubled from over $3 billion in 2012 to over $8 billion in 2013. The total transaction value of mobile bookings on has increased 8x since 2011.

Econsultancy recently dubbed the website ‘the most persuasive in the world’. What benefits can you offer to publishers to persuade them to join your affiliate program?

Understanding what matters most to travellers is not only our passion, but it fuels our innovation, site conversion, growth, and stability of products across all platforms. By offering the best prices with no fees, the ability to pay when you stay, real reviews, real customer support, content translated in 42 languages, together with one of the fastest converting landing pages in the world, we are sure to provide affiliates with a great program.

Is there anything newsworthy that you’d like to highlight for the next 12 months?

We will continue to optimize our product and our marketing towards consumers and our accommodation partners. You will have to stay tuned to find out what innovations will be rolled out in the next 12 months…

Join the program now!


Publisher Spotlight: BluePromoCode

Written by Sarah on . Posted in Publisher Spotlight

bluepromocodesBluePromoCode is a coupon search engine providing quick access to the latest deals, promo codes and discounts on thousands of major retailers. The site provides printable in-store coupons, as well as up-to-date tips and inside guides on saving money.

Built on next generation technologies and possessing a mobile optimised design,  the deals are accessible on phones and small screens, enabling fast response times and wider browser support.As a partner to over 25,000 retailers across all verticals, the site makes its 800k products and services available to millions of consumers through the BluePromoCode platform.

How does it work?

•  Brands can showcase their offers on the homepage of the website: The promotional capabilities on this page allow a retailer’s existing promotions to receive premium publicity on the site resulting in vastly increased exposure and incremental purchases. The offers can also be broken down into Today’s Pick, Printable, Exclusive, Free Shipping, Expiring Soon and Latest, meaning each consumer can find exactly what they’re looking for quickly and efficiently.

•  Local email integration: This includes a weekly selection of deals and offers, delivered directly to the inbox of all opt-in subscribers. Working towards the advertiser’s objectives, this communication platform offers the option of sending out offers in the form of real deals according to geographic location.

•  Optimized for mobile: Provides the same functionality as the desktop platform, offering an opportunity to capitalize on the increase in mobile traffic.

bluepromocodes2What else do you need to know?

•  Greater coupon coverage – With a database of more than 800,000 coupons listed at over 25,000 stores, BluePromoCode offers one of the largest and most comprehensive coupon databases in the world. Shoppers can be confident that whatever they type into the search box will give them the results they want.

•  Strict coupon verification – BluePromoCode employs proprietary technologies and processes to ensure that only working coupon codes and sales are displayed to users. The company hand-tests and verifies thousands of coupons every week, enforcing strict editorial guidelines and ensuring that every coupon displayed works as promised.

•  Fewer, more accurate results displayed – Many coupon sites will display non-functioning or expired coupons, leaving it up to their visitors to test several codes before finding a working one. In contrast, BluePromoCode does not make its users sift through pages of search results before finding an active offer – only working coupons are displayed to visitors.

•  The site provides expert advice and statistics, helping shoppers understand how and where to find coupons for stores, including deep links into store clearance and email sign-up pages

•  Coming soon: advanced personalization features offering a highly customized and targeted experience for each individual member, along with personalized email alerts.

To learn more about how you can partner with BluePromoCode, please contact us.

The Monthly Digest: Issue 4 – 2014

Written by Sarah on . Posted in Monthly Digest

MonthlyDigest_logo300x130 (4)Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

Twitter’s New Profiles: Everything You Need to Know

“The rumors and feature teases are true: New Twitter profiles are here, with a brand-new, yet oddly familiar, look. The new design is rolling out slowly, unless you’re a celebrity or a new user. And it may represent a real turning point. To understand how these new profiles are built and what they mean for your Twitter experience, we created a new Twitter account. This is your walk-through.”

The 3 Keys To Mobile Success: Creative, Relevancy, Attribution

“While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report estimates that mobile ad spend will increase tenfold in the next three years to approximately $72.32 billion globally. But in order to make these predictions a reality, marketers must reassess their mobile strategy at every level – from creative to targeting to attribution.”

The rise of ‘the multi-platform majority’

“56% of U.S. Internet users use both desktops and mobile devices to access digital content online, including e-retail sites and apps, comScore finds. A hefty majority of time spent online occurs on smartphones and tablets, a sea change from just three years ago.”

Is the most persuasive website in the world?

“One of the most important areas to invest time into is developing the persuasive layer of your online experience and deliver more reasons for your visitors to do what you want them to do. One brand I’ve paid particular attention to since 2009 has been I previously wrote a piece back in October 2011 about the wide range of persuasive techniques used on its search results page. Since then has continually evolved and refined its online experience, adding in new features, functionality and in particular using even more persuasive techniques.In this article, which is the first in a series, I’ve highlighted many of these newer features and provided tips and advice on how to apply these techniques to your business.” 

7 Free Tools for Small Business Success

“Looking to help your business succeed, but don’t want to waste money on useless products? How does free sound? Getting the job done in the most efficient manner, doesn’t always mean spending hundreds (or thousands) of dollars on software solutions. There are many free small business tools that are more powerful than some paid services. Take advantage of these seven free tools and let us know if others should have been added to the list.”


The Evolution of Affiliate Window’s Web Presence

Written by Lisa Hammond on . Posted in Network News

Affiliate Window Launches New Website

The Affiliate Window website has undergone several transformations since the company’s launch in 2000.


For this latest iteration, we have gathered as much feedback from our clients and partners as possible, and incorporated some interactive elements allowing users to quickly and easily identify the information that interests them the most.

The site uses response design to ensure it can be viewed on all operating systems, browsers and devices and is optimized for mobile and high definition tablets.

We wanted to create a seamless user journey with single click accessibility to our interface for existing clients, as well as providing a clear and concise means of relaying all necessary information for new publishers and advertisers looking to enter the performance channel.

We hope visitors find the content simple, attractive and digestible. Please view our website by clicking here. As always, we welcome your feedback so please get in touch and let us know your thoughts.

Spotlight on Fashion & Retail

Written by Sarah on . Posted in Network News

Holiday salesApparel & Accessories is the fastest growing category of online sales among nine major categories.

A Forrester study estimates that both US and European online retail will grow at a 10% compound annual growth rate from 2010 to 2015, reaching $279 billion and €134 billion respectively, in 2015. Additionally, according to eMarketer estimates, apparel sales will grow 16.4% through 2016 versus 13.3% for e-tail as a whole.

As more consumers shop online, Forrester predicts consumer spending will have increased 62% by 2015. Performance marketing is becoming an increasingly attractive channel for fashion advertiser, where a broad range of online partnership opportunities exist providing clear and measureable results.

Top Fashion Retail Brands

Here’s a selection of the fantastic brands we work with. To join their program, simply click the links below:

Jack Wills

Jack Wills (US)

Datafeed available

Jack Wills

Vanity Row (US)

Datafeed available


Bench (US)

Datafeed available


Superdry US & Superdry CA

Datafeed available


Monsoon (US & CA)

Datafeed available


Accessorize (US & CA)

Datafeed available


SuperTrash (US)

Datafeed available

 Ferrari Store

Ferrari Store US & Ferrari Store CA

 DJ Jays

Dr Jays (US & CA)

Datafeed available

 DJ Premium (US & CA)

Datafeed available


Swarovski (US)

Datafeed available


Hurley (US & CA)

Datafeed available

Lord & Taylor

Lord & Taylor (US)

Datafeed available

Nasty Gal

Nasty Gal (US & CA)

Datafeed available


TrendyGolf (US)

 TM Lewin

Skechers (US)

Datafeed available

Tm Lewin

TM Lewin (US & CA)

 TM Lewin

Michael Stars (US & CA)

Datafeed available

 Journelle (US)

Datafeed available

 Vivo Barefoot

Vivobarefoot (US)


Joules (US)

Datafeed available

French Connection

French Connection (CA)


Tactics (US & CA)

Datafeed available


Bench CA


Nygard (CA)


PeaceLoveWorld (US & CA)

Datafeed available


Get started today – contact the team with any questions.

Advertiser Interview: viagogo

Written by Sarah on . Posted in Interviews

Viagogo_AG_logo_12viagogo, the online marketplace for buying and selling live event tickets, is designed to give consumers access to tickets that were often previously difficult to get a hold of, all the while avoiding fraudulent transactions and offering a safe guarantee.

With the launch of their US & CA performance marketing program with Affiliate Window, we caught up with viagogo to find out more about the brand and their upcoming partnerships.

The online ticketing industry is not only huge, generating $4 billion dollars in revenue in 2013, but also a competitive one. What differentiates viagogo from its competitors?

viagogo is the world’s largest ticket marketplace. We connect people looking for tickets with people who have tickets to sell. That means people can find tickets for events on our website, even if they are sold out at the box office.

What really differentiates viagogo from its competitors is our international reach. viagogo has the largest selection of tickets to the widest range of events all over the world. We provide our service to consumers in nearly 50 countries and enable fans to buy tickets in their own language and pay in their own currency with their preferred payment method.

What types of publishers are you hoping to partner with? What are the main benefits to be gained from joining your affiliate program?

We’re hoping to partner with publishers writing about live sports and entertainment because that’s what viagogo is all about.  It’s a great way for publishers to increase engagement with their readers by providing them with a means to find tickets to the events they’re reading about.

Is there anything newsworthy you’d like to highlight for the next 12 months?

We’re really proud to be extending our partnerships with some of the world’s biggest sport and entertainment brands, including the Barclays ATP World Tour Finals, the Mutua Madrid Open and the Isle of Wight music festival.  We have also just expanded our partnership with WWE to become the official international ticket marketplace for all WWE events in Asia, South America, Australia and Europe.

We’re also very excited about the upcoming World Cup, which is the biggest global sporting event of the decade. With the tournament just weeks away, the question on everyone’s mind is if they can still get a ticket. viagogo has tickets available to every match in the tournament and we’re seeing fans from around the world snapping up tickets on our international websites.

Join the program now!