Archive for May, 2014

Spotlight on Travel

Written by Sarah on . Posted in Case Study

Holiday sales

The online travel sector has experienced staggering growth throughout the past few years and will continue to do so for the foreseeable future.

In the US, eMarketer estimates that digital travel sales will grow at a compound annual growth rate (CAGR) of 5.9% between 2012 and 2017, making up 32.6% of sales in 2014.

Our recent US travel insights piece, saw that even when based in the US, travel advertisers receive a considerable volume of traffic from outside the US – welcome news for publishers with international traffic.

Travel-stats-for-Sarah

So, don’t miss out on hot summer earnings by joining our top travel brands today! Simply click on any of the links below. For a full list of travel merchants, click here.

 

British Airways (US & CA) up to 5%
Hyatt Hotels & Resorts (US & CA) 3%
Trusted Housesitters (US)) 25% Datafeed available
Lonely Planet (US & CA) 15% Datafeed available
Agoda.com (US & CA) 6%
Canadian Affair (CA) 2%
Madame Tussauds (US) 8%
Sea Life (US) 8%
Legoland Discovery Centres 8%
Apple Vacations (US & CA) $72
Booking.com (US) $14.10 vaid per booking, not upon consumed stay
Virgin Atlantic (US) 2.50% API available

Get started today – contact the team with any questions.

Affiliate Window Updates Its Transaction Notification System

Written by Lisa Hammond on . Posted in Network News

Affiliate Window currently offers its publishers a real-time reporting feature which ensures that every time a transaction is recorded, a notification is sent to the publishers system with all the relevant details associated to the transaction and the products associated with the sale.

We have released a new method that makes it even easier for publishers to begin benefiting from the transaction notification feature. Previously the system worked by sending data in JSON format to a call-back URL. This meant that publishers were required to write code to manage the data, when they may already have a generic tracking pixel ready to receive data.

With the new method, publishers can simply include existing tracking pixels. All the publisher has to do is enter the URL and choose which parts they want to have populated with transaction data.

For example:

New Transaction notification method

The existing JSON method is still available under the name ‘POST (send JSON object)’.

If you’d like to learn more about the transaction notification system then please read the wiki page.

Who’s your Favorite Famous Father?

Written by Sarah on . Posted in Competition

We’re fast approaching the time of year dedicated to the doting man behind the scenes in your life – dad!  We’re giving away $50 to help you treat your father this Father’s Day in our Favorite Famous Father publisher competition.

Entering our competition is simple. Every other day we’ll be honoring our favorite famous father from a different category, e.g. actor/cartoon/entrepreneur, on our Facebook page. All you need to do is ‘like’ our Facebook page and comment on the photo telling us who your favorite father is in the same category. On Tuesday June 10th, our judging panel will pick the three best choices from across the categories.

We’ve got the ball rolling (no pun intended) with our favourite sportsman dad, Tom Brady. Click here to view the photo and comment with your favorite sporting father.

Tom-Brady

Good luck!

Terms and Conditions

• Competition runs from 10.00am GMT Tuesday May 27th to 23:59 GMT Monday June 9th 2014

• The Affiliate Window team will choose the top three entries that will win 1st, 2nd and 3rd place prizes respectively

• The judges’ decision is final

• You must have an Affiliate Window account to enter 

• Entrants must ‘Like’ the Affiliate Window Facebook page to be counted

• Inappropriate entries or those containing profanity will not be accepted

• Affiliate Window reserves the right to disqualify any entrant who has broken the competition T&C

• Affiliate Window reserves the right to amend these rules at any time

• Winners must be available for us to contact on Tuesday June 10th to confirm delivery details

• Winners need to be aged 16 or over

• There are no alternative prizes

• Buyagift experiences are subject to availability and the winner may not be able to book in for Father’s Day (June 15th)

• The competition is not open to any employees of Digital Window

• No responsibility can be accepted for entries which are not properly received due to communications beyond our control

• If you have any questions about this competition, please contact promotions@affiliatewindow.com

The Monthly Digest: Issue 5 – 2014

Written by Sarah on . Posted in Monthly Digest

MonthlyDigest_logo300x130 (4)Welcome to Affiliate Window’s Monthly Digest; a round-up of the most relevant and interesting industry articles published in the last 30 days. Keep up to date with trending topics being debated within performance marketing, by reading our top five recommended posts each month.

U.S. m-commerce will make up 29% of web sales this year

A Forrester report anticipates more retail investment in mobile commerce and more smartphone and tablet users in 2014. Purchases via smartphones and tablets will account for 29% of U.S. consumers’ online purchases in 2014, up from 21% last year, according to a new report from Forrester Research Inc. The estimates do not include travel and food sales. 

Google, AOL Go All In On Attribution

In what appears to be an attribution arms race, media giant AOL announced its acquisition last week of Convertro for nearly $100 million, just on the heels of Google’s announced plans to scoop up Adometry.

While the financial terms of the latter deal were not disclosed, Adometry raised just under $44 million in funding and has recently been heavily focused on building strategic partnerships, strategic hiring and making itself an attractive target for potential suitors, according to sources. 

Can win-back email campaigns help reactivate lapsed customers?

‘Win-back’ email campaigns can be effective in encouraging engagement from lapsed customers, according to a new report. Personally I can’t recall ever having received an email from a brand that was specifically trying to ‘reactivate’ me, and the Return Path report does concede that win-back campaigns aren’t all that common. In fact Return Path could only identify 33 retailers that implemented win-back campaigns between 1 April 2013 and 31 January 2014. 

Using Analytics To Motivate Consumer Interaction Across Devices

Rowan Atkinson, star of the “Mr. Bean” movies, said that, “marketing is what gets you noticed.” That may be enough for the film industry, but any executive of a company that sells products knows that marketing needs to translate into sales. In this day of mobile technology, WiFi everywhere, and unlimited data plans, metric tracking is simple. What you do with the information is another matter. 

6 Steps to Build a Social Listening Dashboard

Do you want to streamline your social listening? Are you looking for tools to help you find and share content? Tracking social mentions, finding interesting content and following industry news is important, but time-consuming. In this article you’ll discover six ways to optimize your listening tasks and the tools to get it done.

AlexandAlexa launches exclusive performance marketing program with Affiliate Window

Written by Sarah on . Posted in PR & Press Releases

AlexandAlexa logo linear without COM

AlexandAlexa, the global style destination for children, has consolidated its affiliate program from Rakuten LinkShare to partner exclusively with Affiliate Window.

AlexandAlexa aims to bring the world’s best kids brands to parents at the click of a button, making stressful shopping trips a distant memory. Dubbed the ‘Net-a-Porter for under 14 year olds’, AlexandAlexa offer prestigious fashion labels including Burberry, Chloè, Fendi and Dolce & Gabbana alongside niche labels such as Finger in the Nose.

On their decision to migrate to Affiliate Window, Toya Berry, Affiliate Marketing Manager at AlexandAlexa explains: “as the business continues to grow, particularly within the US sector, we required exceptional technology solutions and a knowledgeable service team to complement our global strategy. Performance marketing plays a fundamental part of our online marketing activities and possesses the most growth potential in comparison to all other channels”.

Alex Forsch, Affiliate Window’s US Country Manager comments: “We are excited to partner with AlexandAlexa, a welcome addition to our portfolio of top retail brands. Our dedicated account management and innovative technology will help to ensure their expansion into the US market is a success.”

Mobile optimization is key in the performance marketing channel with 21,400 sales each day originating from a mobile device through the Affiliate Window network in April. AlexandAlexa has a fully responsive mobile site and is interested in partnering with well-established fashion content sites and social apps via the channel.

The first notable publisher partnership is with global women’s lifestyle brand, Shopstyle, who has over 40m unique visitors each month.

To learn more about the AlexandAlexa program click here.

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For press enquiries, please contact:
Affiliate Window PR Department
e. PR@affiliatewindow.com
t: 020 7553 0333

Check Out Our Winning Festival Guide

Written by Jasmin on . Posted in Case Study

Festival Season is amping up! Starting in the Spring with festivals like SXSW, Coachella, and the New Orleans Jazz Festival, the warmer temperatures and Summer vacation months kick off a flurry of weekend long festivals across the country! From Electric Daisy Carnival to Made in America, our advertisers have you covered in making sure your readers get all their festival goods right from your site. From the tickets to get them in the door, to the fashion to sport from sunrise to sunset, plus hotels where they can rest in between days, it’s all here in our (A)Winning Festival Guide!

Electric Daisy Carnival (May 24-25, June 20-22)

Get your glow sticks out, and your dancing shoes on. Electric Daisy Carnival is coming to Las Vegas and New Jersey this summer! With over 200,000 attendees, it’s the biggest electronic dance music festival outside of Europe. Lineups include Calvin Harris, Avicii, Steve Aoki, Fatboy Slim, and many more!

Tickets

EDC tickets can be purchased from the following Affiliate Window advertisers:

• Ticketmaster: http://www.ticketmaster.com/search?tm_link=tm_homeA_header_search&aid=1329224&user_input=electric+da&q=Electric+Daisy+Carnival

• TicketsNow: http://www.ticketsnow.com/electric-daisy-carnival-tickets/

 Viagogo: http://www.viagogo.com/Festival-Tickets/Other-Festivals/Electric-Daisy-Carnival-Tickets

 Ticket Liquidator: http://www.ticketliquidator.com/resultsgeneral.aspx?cid=217&exactkwds=Electric+Daisy+Carnival&kwds=Electric+Daisy+Carnival

Fashion

EDC fashion is anything but dull. The brighter the better for this festival, and NastyGal is a great one stop shop to get the items you need to put together the ultimate EDC outfit.

NastyGal1. Top | 2. Shorts | 3. Makeup | 4. Hair Accessory | 5. Shoes