Archive for August, 2015

Affiliate Window Sector Spotlight – The Apparel Sector

Written by Sarah on . Posted in Sector Reports

Shirt & JeanssmallIntroduction:

The US Apparel sector has seen substantial growth in the past few years, with annual growth at 3% in 2014 and 4.6% into 2015 according to MarketLine . The same research suggests the sector will reach a collective value of $1,650bn by 2019. With a strong US Dollar, and big brands such as Zara and Uniqlo investing in the region, brands are continuing to export more apparel goods to the US, helping sector growth (Business of Fashion).

Trends in the Apparel vertical are constantly changing, and brands must work hard to meet growing consumer requirements for fast and seamless online transactions as well as provide highly customizable delivery options. As the sector becomes increasingly dynamic, fashion retailers such as Calvin Klein are now starting to use the latest trend data from Google to meet ever changing patterns and customer search trends. Google’s spring 2015 fashion search trend report is available here.

Coupled with widespread adoption of 4G smartphones, mobile e-commerce has grown at 19% in the past four years and now accounts for 36.9% of visits to US online stores. At Affiliate Window in July 2015 mobile (smartphone & tablet) contributed to 26% of total Apparel sales, with 27% of total traffic for the same period.

Publisher Spotlight: Keep

Written by Sarah on . Posted in Publisher Spotlight

Keep-LogoDubbed “the only fashion app worth getting” by The Huffington Post and a “top five fashion shopping app” by Vogue, is making waves in the fashion world.

Keep was created after noting the growing popularity of Pinterest and consumers’ interest in curating and publishing products for themselves. The platform allows users to collect retailers’ product images using a ‘Keep It’ button in their browser, publicly share the images, and follow other users with similar tastes.

The platform has grown to a community of a million members that make up a visual marketplace of the latest trends in fashion, home décor and beauty.

Have Your Say – The 2016 Blue Book Top 20 Networks Survey Now Open!

Written by Sarah on . Posted in Network News

bluebook2016The mThink Blue Book Survey, the biggest in the performance industry, has returned for 2016. Aimed at breaking through the noise of competing networks, 20,000 advertisers, publishers and agencies vote for their partner of choice to form a list of the Top 20 CPA and CPS networks.

This year we aimed to challenge conventions in the performance marketing channel with the launch of our recent products. From rewarding publishers for multi-device sales, to making alternative payment models available for advertisers, we hope to change the game and make the channel a sustainable one.

We’re asking for just a couple minutes of your time to consider our commitment to becoming the best affiliate network we can be for our partners and casting your vote by clicking here and here.

July 2015 Update

Written by Sarah on . Posted in Monthly Update

E-commerceHere are the key features from the month of July.

Paid for Content and Native Advertising Guidelines

Earlier this year, the Internet Advertising Bureau (IAB) issued new guidelines to the online marketing industry on native or content based advertising. One of the key recommendations was that online marketers and website owners need to provide a way for online users to distinguish between paid for native ads and general website content.

DealExtreme offers up global proposition with Affiliate Window

DealExtreme, one of the world’s leading online gadget retailers has launched its global program with performance marketing network, Affiliate Window. Performance marketing is an important part of Deal Extreme’s marketing strategy, and the decision to partner with Affiliate Window stems from the brand’s plans for global expansion of the program.

INFOGRAPHIC: Product Showcase – Innovation that challenges convention

Written by Sarah on . Posted in Infographics

US_product-infographic_finalOur aim at Affiliate Window is to be the best affiliate marketing network we can be, and everything we do is geared towards this goal, including the new products we develop.

This year we placed particular emphasis on developing innovative products that challenge the conventions in the channel; such as launching cross device tracking and making alternative payment models available to advertisers, including bidding functionality through Opportunity Marketplace and payment-on-influence.

Following the recent launches of these new tools for advertisers and publishers, we wanted to highlight some of the fantastic results we’ve seen so far.   

Affiliate Window Hosts its First US Roundtable in NYC

Written by Sarah on . Posted in Events

Over the weekend, Affiliate Window in conjunction with PerformanceIN hosted its first US roundtable at the Paramount Hotel in NYC.  With a focus on proving the value of affiliate marketing through data, some of the key topics discussed included current challenges faced within the US affiliate market, a round-up of the most exciting affiliates currently working in the space, data transparency requirements in the industry, the importance of collaboration, and attribution opportunities such as paying publishers for their influence of sales.

The two hour discussion was very lively with 10 participants from the network, agencies, publishers and advertisers engaging in the debate.  In the coming weeks, PerformanceIN will produce a series supplements diving into each of these topics in more detail and highlighting some of the key outcomes from the discussion so keep an eye on our blog for its launch.