The US Apparel sector has seen substantial growth in the past few years, with annual growth at 3% in 2014 and 4.6% into 2015 according to MarketLine . The same research suggests the sector will reach a collective value of $1,650bn by 2019. With a strong US Dollar, and big brands such as Zara and Uniqlo investing in the region, brands are continuing to export more apparel goods to the US, helping sector growth (Business of Fashion).
Trends in the Apparel vertical are constantly changing, and brands must work hard to meet growing consumer requirements for fast and seamless online transactions as well as provide highly customizable delivery options. As the sector becomes increasingly dynamic, fashion retailers such as Calvin Klein are now starting to use the latest trend data from Google to meet ever changing patterns and customer search trends. Google’s spring 2015 fashion search trend report is available here.
Coupled with widespread adoption of 4G smartphones, mobile e-commerce has grown at 19% in the past four years and now accounts for 36.9% of visits to US online stores. At Affiliate Window in July 2015 mobile (smartphone & tablet) contributed to 26% of total Apparel sales, with 27% of total traffic for the same period.