There has been a large focus on ad blocking software over the past few weeks. So what is it really about? And does it have any impact on Affiliate Window advertisers or publishers? In this ‘back to basics’ article we explain some of the context surrounding the ad blocking hype, and aim to answer any questions you may have.
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Why have ad blockers been such a hot topic these past few weeks?
Ad blocking tools, like AdBlock Plus for example, have been offered as extensions to the major desktop browsers for some time. In general, the use of ad blocking software has grown alongside both the general explosion of e-commerce and growing publicity around online privacy. The growth of ad blocking tools is illustrated by the chart below: