Archive for October, 2015

Ad Blocking – What’s it all about?

Written by Sarah on . Posted in AWin Advice

Download the full PDF article here.

There has been a large focus on ad blocking software over the past few weeks.  So what is it really about? And does it have any impact on Affiliate Window advertisers or publishers?  In this ‘back to basics’ article we explain some of the context surrounding the ad blocking hype, and aim to answer any questions you may have.

If you would like to talk to us directly about ad blocking please feel free to get in touch with your point of contact, or email publisherservices@affiliatewindow.com

Why have ad blockers been such a hot topic these past few weeks?

Ad blocking tools, like AdBlock Plus for example, have been offered as extensions to the major desktop browsers for some time. In general, the use of ad blocking software has grown alongside both the general explosion of e-commerce and growing publicity around online privacy. The growth of ad blocking tools is illustrated by the chart below:

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Latest Q3 2015 Network Device & Mobile Stats

Written by Courtney Lowenthal on . Posted in Mobile

m-commerce-imageAffiliate Window’s mobile data is drawn from over 3.5m network transactions across 1,600 advertisers spanning the retail, travel and telecoms sectors in the UK, US, CA and IE. Clients we work with include Etsy, Hyatt Hotels, Ticketmaster and British Telecom.

Working with around half the top 100 retail brands in the UK as well as over 1,000 SMEs allows us to build a comprehensive picture of the mobile landscape.

First Timers Guide to Affiliate Summit

Written by Courtney Lowenthal on . Posted in Events

Affiliate-Summit-West-2013-logo-300x164Attending Affiliate Summit West 2016? Affiliate Window will be exhibiting at booth #2002, showcasing our recently launched tools including payment-on-assists, the Opportunity Marketplace and cross-device tracking!

New to Affiliate Summit? Affiliate Window has great tips for making the most of Affiliate Summit in Last Vegas – provided by our Senior Account Manager, Jeannine Crooks, who has mentored numerous newbies at Summit over the last 11 years at Affiliate Summit East and West! 

Attending Affiliate Summit for the first time can be overwhelming.  There are so many people and companies all clamoring for your attention in a very limited time period.  How do you prepare to get the most out of it all?  Here are ten tips to help you maximize your attendance.

Preparing For Black Friday 2015: Key Trends That Could Determine Success

Written by Courtney Lowenthal on . Posted in AWin Advice, Awin Tools

Whilst we may be in the dying days of summer, affiliate marketing waits for no one. With that in mind, the relentless onslaught of Christmas has formed the basis of many client meetings and nothing has come to encapsulate the importance of the trading period more than Black Friday.

Last year we saw this break all network records with exceptional performance. Mobile was a key driver of Black Friday activity and interrogating the day’s data allowed us to see how consumers were switching between devices throughout the day.

The fact that there was this switch between devices further highlights the importance of cross device tracking to truly understand customer journeys. Additionally there is a need to look at the role that each device plays as an influencer as well as the publishers that are effective at influencing sales.

Using our data from Black Friday 2014, we have put together a guide for advertisers on what to expect from Black Friday 2015 and how to make the most of this key trading period. In line with our ‘democratisation of data’ we also provide a report allowing you to interact with our Black Friday data from last year.

You can download the report here.