Archive for February, 2016

Publisher Spotlight: Distractify

Written by Courtney Lowenthal on . Posted in Publisher Spotlight

distractifyIn 2015, Americans were estimated to have spent 45.7% of their day using digital media, and 18.9% with digital video, according to eMarketer. With 15.7 million monthly unique visitors and 37 million monthly page views, it is safe to say Distractify is fostering Americans’ online obsession.

Created for and by Internet junkies who wanted wasting time to be more than just a waste of time, Distractify is aimed at creating and covering what’s trending on the Internet by distributing news, telling stories, creating videos and bringing brands to life through their content.

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The Growth of Fashion Retailers within the US Market

Written by Courtney Lowenthal on . Posted in Sector Reports

The fashion retail sector continues to see strong affiliate growth across the US market. More brands are seeking a tailored service through our network that focuses on developing content sites by leveraging our advanced insight into program performance and trends across the sector.

We work with a number of international fashion advertisers in the US and provide them with a hands-on, boutique service which focuses on best-in-class compliance, quality and content. Our market leading technology allows us to engage with publishers, with new features including Influencer Payment Model (Assist), Cross-Device-Tracking and link automation tool, Convert-A-Link.

Aside from the fashion sector performing well domestically, there has also been strong growth globally, especially within the APAC region. Understanding global marketing calendars including key trading dates such as Single’s Day have been a major driver of this growth.

In 2016, we expect the sector to expand further by focusing on understanding how consumers interact across devices and also on the role affiliates can play in influencing sales.

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Simplifying Integration for Advertisers – Affiliate Window Magento Extension Now Available

Written by Courtney Lowenthal on . Posted in PR & Press Releases

Logo1-300x300Affiliate Window is pleased to announce the release of its new Magento Extension for Advertisers.

With this extension, advertisers who use the Magento ecommerce platform can now easily integrate Affiliate Window’s tracking within a matter of minutes. It enables advertisers to integrate onto Affiliate Window, with minimal development and with everything they need to launch their affiliate program.

In June last year, the Affiliate Window tracking was implemented within Google Tag Manager. This new extension with Magento forms part of Affiliate Window’s aim to make affiliate marketing as easy and accessible as possible.

Publisher Tips: Let Advertisers Know Your Plans With a Promotional Calendar

Written by Courtney Lowenthal on . Posted in Network News, Publisher Tips

lightbulbMerchants are often on the lookout for opportunities surrounding seasonal events throughout the year so they can benefit from their affiliates’ promotional periods and newsletters. In order to secure placement bookings, make sure to inform your merchant partners of your busy times of year, as well as when you will send out specific newsletters and the deadlines for each.

Communicating your calendars and opportunities in advance gives retailers a chance to review their calendars and book in activity with you that coincides with theirs – ranging from newsletters, advertisement placements, product reviews or blog posts. It’s a great way for advertisers to become familiar with your offerings and opportunities so they can gauge interest and involvment.

Top calendar tips:

  • Think about the times of year which are important to retailers – and your users!
  • Structure your calendar around these important dates – Mother’s Day, Single’s Day, Christmas, etc.
  • Let advertisers know about the size of your database and what your users are like – you can also add your calendar to the ‘documents’ section of the account overview page on your profile.

When you’ve noted all of the opportunities you’ll have coming up over the next few months (retailers like to book these things in advance!), it’s a great idea to also let them know about using the Opportunity Marketplace, so they can easily view all of your opportunities!

New Transactions Reports

Written by Courtney Lowenthal on . Posted in Network News

We are pleased to announce the recent launch of our new transactions reports into our ever-increasing reporting suite for both advertisers and publishers. The reports are designed to give advertisers and publishers a complete overview of all transactions passing through an account, and are extremely powerful – loading faster no matter how many transactions pass through an account.

Changes for publishers

With the new reports publishers are now able to:

  • See all of their cross-device transactions
  • Refine data by any date range they wish with a far faster loading time
  • See and filter by payment status
  • Filter by amended transactions
  • View custom parameters in the export version of the report (dependent on the advertiser sharing this)
  • View the status of all unpaid transactions with the option to filter on each status

Further information can be found on our Wiki.

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Affiliate Window’s Guide to Spring Break

Written by Courtney Lowenthal on . Posted in Network News, Seasonal Activity

SpringBreakFlowerBorderSpring is almost here – or at least the Groundhog says so! With spring arriving early this year, and temperatures already on the rise, now is the time for your readers to plan their Spring Break! Whether planning to visit friends abroad, lay on the beach with family, or simply relax at home this vacation, Affiliate Window advertisers have hot deals on spring travel, fashion, activities and more! Promote these sweet offers today so your readers can plan now, and enjoy later!

Not already working with Affiliate Window? Join now! See a product you want to promote?

Download myAW to easily join programs and generate links!

For a full list of ALL offers listed below, please download the Offers Feed here.