Archive for March, 2016

Mother’s Day Newsletter 2016

Written by Courtney Lowenthal on . Posted in Newsletter, Seasonal Activity

762x290-Banner12Advice givers, heart healers, memory makers, and problem solvers – we all know mothers can do it all! With all of their love and support, there is no better time to thank them for everything they do than on Mother’s Day!

To celebrate this special day, we have compiled 12 amazing deals perfect to promote this Mother’s Day! From jewelry, flowers, accessories and weekend getaways, Affiliate Window merchants have sweet offers certain to please all moms on May 8th this year.

Read the full newsletter here!

Affiliate Window nominated for 12 Performance Marketing Awards

Written by Courtney Lowenthal on . Posted in Network News

vote-ICOPWe are excited to announce that Affiliate Window and our partners have been nominated for 12 Performance Marketing Awards!

This year, Affiliate Window is nominated for four network awards, including the Industry Choice of Network.

Over the years, Affiliate Window has been honored to be recognized at the PMAs for our contribution to the industry, as well as our work with some of the UK’s largest retailers. These past 12 months have been no different, working hard to lead key industry innovations including cross-device trackinginfluence payments, and our opportunity marketplace, all of which have been adopted by other affiliate networks.

zanox Mobile Performance Barometer 2016

Written by Courtney Lowenthal on . Posted in Mobile, Network News

mpbThe mobile evolution has been the fixation of marketers for years, and not without reason. Continual changes in devices, software, and user behavior provide challenges for traditional eCommerce models. Not only are advertisers getting on track with their mobile strategies, more digital natives are growing up as mobile consumers and previous generations’ confidence is growing with new technologies.

To showcase these mobile trends, our group partner zanox released their bi-annual Mobile Performance Barometer, revealing detailed insights from our exclusive network data, drawn from transactions tracked across 4,300 advertiser programs, and 11 territories. Demonstrating the growing power of mobile commerce, 2015 closed with record numbers of 2,808,070 transactions made in December during a strong Christmas season. This followed a phenomenal Black Friday, where for the first time our network broke through the $1 million barrier in commission generated in a single day.

Publisher Tips: Plan Content Around the Calendar

Written by Courtney Lowenthal on . Posted in Publisher Tips

lightbulbWith Q2 right around the corner, now is the time to plan your content for the upcoming months. As mentioned before in previous tips, advertisers are on the lookout for advertising opportunities months in advanced, so creating and distributing a promotional calendar based on upcoming seasonal events will give advertisers greater visibility into your calendar and give you the opportunity to gain more partnerships. 

Depending on what your site offers, your target audience, and the time of year, use the calendar to determine upcoming holidays and seasonal events that your readers will identify with. Once you know what events are approaching, you can then tailor your content to engage your users appropriately. 

Meet the team at Affiliate Management Days

Written by Courtney Lowenthal on . Posted in Network News

AmdayslogoJoin the Affiliate Window team in San Francisco, California, April 3-5, 2016 for Affiliate Management Days!

Now in its 5th year, this three day conference has become a key event for affiliate managers, OPMs and networks to share information about managing affiliate programs, discuss current industry issues, and network with leaders in the industry.

Five reasons why customer lifetime value can supercharge a business

Written by Courtney Lowenthal on . Posted in Network News, PerformanceIN

by Jamie Birch, Data Analystshutterstock_289585190-Online-Shopping

Stemming from origins in CRM, Customer Lifetime Value (CLV) is used widely to measure the projected lifetime value a customer may provide to a business. Calculated as the total revenue a customer is expected to provide over their lifetime, or perhaps more astutely their profit, CLV is one of the best metrics to foresee the future profitability of a business, whilst also tying profit to the cost of customer acquisition.

*Originally featured on PerformanceIN