As one of the UK’s leading lifestyle brands, The White Company has launched its first US affiliate program with global performance network Affiliate Window after recent success within the US market.
When founder Chrissie Rucker was unable to find quality bed linen in timeless white, she decided to create it herself. Now more than 20 years later, the company that started with essentials for the linen closet has become a full brand of lifestyle products including home accessories, clothing and childrenswear.
After launching their US website in 2014 following high demand from US customers, the company doubled in size and within a year was a leading online brand. Proving their reach into the US market, the company now aims to increase brand awareness in the US and acquire new customers through the affiliate channel.