Archive for April, 2016

The White Company Expands Affiliate Program to the US with Affiliate Window

Written by Courtney Lowenthal on . Posted in PR & Press Releases

thewhitecompanylogoAs one of the UK’s leading lifestyle brands, The White Company has launched its first US affiliate program with global performance network Affiliate Window after recent success within the US market.

When founder Chrissie Rucker was unable to find quality bed linen in timeless white, she decided to create it herself. Now more than 20 years later, the company that started with essentials for the linen closet has become a full brand of lifestyle products including home accessories, clothing and childrenswear.

After launching their US website in 2014 following high demand from US customers, the company doubled in size and within a year was a leading online brand. Proving their reach into the US market, the company now aims to increase brand awareness in the US and acquire new customers through the affiliate channel.

AWin For Bloggers

Written by Courtney Lowenthal on . Posted in Network News, Publisher Tips

You spoke, Affiliate Window listened! After countless suggestions and advice from our bloggers, we have created a new Facebook group dedicated to you!

Our new group – AWin For Bloggers, is the home for Affiliate Window bloggers to get the latest scoop on new programs, special deals, best practices, making the most from your blog and just having fun hanging out together! Discussions are limited to Affiliate Window-related topics, as determined by the group administrators. Members are encouraged to ask questions about AWin and we’ll do our best to help you, so please feel free to do so!

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Publisher tips: Domain Names

Written by Courtney Lowenthal on . Posted in Publisher Tips

lightbulbInterested in creating a new website with a fresh name and domain? This week’s publisher tip offers advice to help make the process of finding a new domain as smooth as possible.

One of the first decisions you’ll face when turning your idea into a new project is which name and domain to choose. Although it’s not an easy decision to make, it is one of the most important as it will be the first thing linked to your project. There are many challenges with choosing a domain that is easy to remember, search engine friendly, and not already registered, so here are some tips to ease the process. 

Are You Attending Fashion Digital LA?

Written by Courtney Lowenthal on . Posted in Network News

fashion-digital6Join the Affiliate Window team in Los Angeles, California, May 9-10, 2016 for Fashion Digital LA!

This year, FDLA is expected to attract 500 of the leading minds in fashion and ecommerce technology, including heads of ecommerce and digital marketing.  With 80 speakers from top retailers and technologists, Fashion Digital LA is the ecommerce show you don’t want to miss!

Why rewarding for influence is more than simply paying for assists

Written by Courtney Lowenthal on . Posted in Network News

Influencer marketing has been one of the key buzzwords over the past year. A recent report from Econsultancy on influencer marketing summarizes it nicely:

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Essentially these new influencers are content curators who wield their influence through their opinions.

Within the affiliate channel, we have access to thousands of sites that could be considered as influencers, yet rarely is the channel mentioned when this topic is being discussed. This is something we should be looking to challenge so publishers can tap in to the considerable budgets that advertisers are setting aside to reward influencer marketers. 

Publisher Spotlight: Honeyfund

Written by Courtney Lowenthal on . Posted in Publisher Spotlight

honeyfundlogoSwimming with sharks is something all too familiar for this #1 honeymoon registry website. Not only did Honeyfund appear on ABC’s Shark Tank in 2014, this free wedding registry also specializes in unique honeymoon experiences, where couples can receive gifts toward their honeymoon – even including an excursion to swim with sharks on their tropical vacation!

With 6.4 million visitors per year and 3 million page views per month, Honeyfund is a top five wedding registry that aims to provide brides and grooms the best products, wedding vendors, travel agents and honeymoon destinations.

Unlike other gift registries, Honeyfund provides a unique honeymoon planning feature, allowing couples to plan their dream honeymoon through the website, where they can receive gifts towards their trip including airfare, excursions, meals, and more, without additional fees or hassle.