Archive for May, 2016

Publisher Q&A: The Opportunity Marketplace

Written by Courtney Lowenthal on . Posted in Network News

shutterstock_290122892-Shopping-Trolley-AbstractLast year we launched the Opportunity Marketplace for all advertisers and publishers, a tool developed to give publishers a way of managing and promoting all of their opportunities on the Affiliate Window platform.

Not only do publishers have complete customization options in promoting their offers, but advertisers also are able to easily browse the directory to find these new opportunities. Each opportunity displays detailed information about what’s involved, a suggested price and a suggested date so that an advertiser can get in touch to negotiate and agree on the final details.

Andrew Girdwood is a publisher on the network with several websites, including Geek Native, a lifestyle blog covering tech, games, fantasy and sci-fi books, movies and TV shows. Andrew has used Opportunity Marketplace to connect with advertisers, and tells us a bit more about his experiences:

Join the Affiliate Window Team at IRCE 2016!

Written by Courtney Lowenthal on . Posted in Events

IRCE-logoJoin the Affiliate Window team at the Internet Retailer Conference and Exhibition (IRCE), June 7-9th in Chicago!

This leading event of the e-commerce industry is returning for its 12th year, bringing together top retail industry experts and the latest and greatest solution providers to network with and learn from industry leaders of all sizes.

Affiliate Window will be exhibiting at Booth #1655 - Be sure to stop by to meet the team and  discuss the innovative performance marketing solutions we offer to retailers and publishers.

Email us to arrange a meeting throughout the exhibition or to discuss new opportunities available through our network.

Look forward to seeing you at the show!

Publisher Tips: Providing Disclosure to Your Audience

Written by Courtney Lowenthal on . Posted in Network News

Advertising, disclosure and online content has been a hot topic for marketers recently due to the increased usage of adblockers by consumers. While there have been benefits, such as helping to improve the quality of advertising on websites, it has also contributed to consumer’s ‘fear’ of advertising.

Depending on which country you operate in, there are different rules and regulations for whether online content creators legally have to provide disclosure on sponsored and affiliated content. Even if you’re not required to by law, we advise our publishers to be as transparent as possible with their audience when it comes to disclosure.

What’s more, Google recently published best practice guidelines for bloggers reviewing free products they receive from companies, implying a risk of change to their search ranking if these guidelines aren’t followed.

Below are some pointers to consider:

Dad’s & Grad’s Newsletter

Written by Courtney Lowenthal on . Posted in Network News, Newsletter, Seasonal Activity

dads&grads1Can you believe June is a few days away and summer is almost here? With the weather heating up, we know that means students are graduating and Dad’s are celebrating!

With graduation season and Father’s Day in our midst, discover and promote the coolest offers and hottest deals from our advertisers! From phone cases and grooming kits for Dad, to European trips and party outfits for grads, check out these awesome offers certain to brighten all festivities this June!

Read full newsletter here.

Do you want to receive all seasonal guides and publisher newsletters full of new program launches, hot offers and publisher tips? SIGN UP HERE!

 

Advertiser Interview: Superdry Brand Day

Written by Courtney Lowenthal on . Posted in Advertiser, Interviews

Superdry1On May 19th, contemporary fashion brand Superdry held their first Brand Day at it’s global flagship store on London’s Regent Street to give their top affiliates a sneak peak of their upcoming collections, including AW16, Christmas, Idris Elba + Superdry and Snow and Sport.

We spoke to Superdry’s Affiliate Marketing Executive, Cameron Rooney about the idea behind the event and how the event engaged with publishers to lead to new opportunities.

Publisher Tips: How to Avoid Compliance Issues in Affiliate Marketing

Written by Courtney Lowenthal on . Posted in Publisher Tips

Compliance in affiliate marketing serves as more than simply removing publishers engaging in unethical or non-compliant activity. It contributes to the growth of the channel by providing reassurance to advertisers that their brands will be protected, therefore increasing participation and investment. It also enables new technologies to work within the channel by ensuring that current publishers are treated fairly – for example, ensuring that existing affiliate cookies are not overwritten by publishers that engage in retargeting.

But how as a publisher can you ensure that you’re being compliant with your activity? In this week’s tips, zanox’s Network Quality Operations Director, Christoph Kiebeler shares how to avoid running into issues.