Archive for June, 2016

Affiliate Window Hosts Happy Hour to Announce Exclusive Partnership with HP

Written by Courtney Lowenthal on . Posted in Events, Network News

hpawinwineryLast week, Affiliate Window held an exclusive happy hour at the Brooklyn Winery in New York City to announce our exclusive partnership with technology industry leader, HP. The HP and Affiliate Window teams were joined by 20 of the industry’s top publishers to celebrate the upcoming launch, as well as discuss future partnerships.

“Big thanks to Affiliate Window for hosting a fantastic happy hour.  The location was great, and it was a pleasure to meet the team while connecting with friends in the industry.  Looking forward to working alongside them on the HP account!” said Michael Collins, Account Manager at Savings.com.

Cross Device Insights

Written by Courtney Lowenthal on . Posted in Technology

shutterstock_323310032With the evolution in consumer behavior, it has become increasingly important for advertisers to understand the way in which customer journeys occur across multiple devices. For advertisers to truly understand the role of each device within customer journeys, the first step is to have the ability to track across devices.

Having launched our cross device tracking solution 14 months ago, the data we have collected has enabled us to unravel the complexities of customer journeys. It has also helped us to challenge some of the common misconceptions associated with the affiliate channel.

Public Desire Looks to Expand Globally with Affiliate Window

Written by Courtney Lowenthal on . Posted in Network News, PR & Press Releases

6825International online footwear brand, Public Desire, has launched their global affiliate program exclusively on Affiliate Window after recent success within the US market lead to the launch of a dedicated US site.

With new, unique styles debuting daily and a strong social media presence that allows the brand to communicate directly with their digital savvy target audience, Public Desire plans to develop into a globally recognized fashion brand and continue to build upon the rapid growth and international demand they have experienced during their first two years on the market.

Overnight Prints Relaunches Affiliate Program

Written by Courtney Lowenthal on . Posted in Advertiser, Interviews

OPAs an advertiser on the Affiliate Window network for over two years, leading online printing company, Overnight Prints, is introducing a ‘relaunch’ of their affiliate program in efforts to reinvigorate publisher partnerships as well as grow their publisher base with new and fresh publishers. We got the scoop from Overnight Prints to learn what publishers can expect from the relaunch:

What was the decision for relaunching the Overnight Prints affiliate program?

In analyzing consumer behavior, data shows that performance marketing is one of the best channels for generating new leads and acquiring customers. Relaunching the Overnight Prints affiliate program with Affiliate Window is part of a strategic plan to work with reliable, capable partners that have a quality customer base in order to expand our online reach.

Cross-Device Tracking: Accuracy Versus Reach

Written by Courtney Lowenthal on . Posted in Network News, Technology

CDT

By Anthony Clements, UK Country Manager

It’s been more than a year since Affiliate Window launched the affiliate industry’s first cross-device tracking solution and became an active part of the cross-device phenomenon. I use that word specifically, because over the past year I have been stunned at how widespread the discussions have become across the online industry about the virtues and pitfalls of cross-device tracking.

Affiliate Window have written before about how we use a deterministic model for cross-device tracking. We chose this type of solution specifically, because we felt it best fitted the needs of affiliate marketing. The industry’s model is based around rewarding publishers for converted sales. This means we need to be confident an affiliate-referred, multi-device sale has taken place before tracking it. Deterministic matching gives us the greatest levels of accuracy because first party data is being used to generate a match between devices.  So the likelihood of mismatching devices is much smaller than with a probabilistic method, where a device match is inferred based on a combination of observed data, like IP addresses, device type or time stamp and data algorithms.

Advertiser Interview: Centara Hotels & Resorts

Written by Courtney Lowenthal on . Posted in Advertiser

Centara Hotels & ResortsCentara Hotels & Resorts is one of Asia’s leading hotel chains with over 45 hotels in prime destinations including Thailand, the Maldives, Bali, Vietnam and Sri Lanka. Following the launch of their global affiliate program last month, we caught up with Centara to discuss their progress in developing a robust publisher base and strategy for the remainder of 2016.