Archive for August, 2016

Mark Your Calendars for Shop.org 2016!

Written by Courtney Lowenthal on . Posted in Events, Network News

Summit16_WebBadge_ExhibitorThe Affiliate Window team is headed to Dallas for Shop.org and we want to see you there!

From September 26th – 28th, we will be attending Retail’s Digital Summit, which brings together more than 5,000 digital professionals to collaborate new ideas and build strong relationships with the most innovative players in the digital retail world.

Make sure to stop by Booth #5055, where you can meet with the team 1-on-1 to discuss your partnership needs, as well as discover our industry leading tools and technology.

To schedule a meeting with the team, please fill out your information here or email service@affiliatewindow.com.

Opportunity Marketplace: The Benefits For Publishers

Written by Courtney Lowenthal on . Posted in AWin Advice, Publisher Tips

shutterstock_324351986Since its launch back in March 2015, our Opportunity Marketplace tool has been empowering publishers to share their available affiliate exposure opportunities to advertisers in order to form closer collaborations between the two.

The easy-to-use directory format, coupled with detailed listings of available opportunities provides quick and easy two-way communication through the Affiliate Window interface, allowing advertisers to easily find relevant opportunities and publishers to earn more potential revenue.

Before, managing and selecting opportunities was time consuming for publishers, especially with a number of different exposure opportunities to promote, but The Opportunity Marketplace allows publishers to list them all in one place, eliminating the hassle of contacting advertisers on an individual basis.

Who is FMTC?

Written by Courtney Lowenthal on . Posted in Guest Posts, Interviews, Publisher

fmtc

By Larissa Feuerstein, Merchant & OPM Liaison, FTMC

Have you recently received an application from FMTC (51861), or are already partnered with them, but don’t quite know who they are? Allow me to enlighten you about our services, the benefits for advertisers, and also some best practices for your promotions.

About FMTC

FMTC is a content aggregator and premier datafeed service for top affiliates/publishers.

If you would like to work with select publishers that have millions of monthly visitors, you can only do so via a partnership with FMTC. There is no cost for merchants to work with FMTC if your program is listed on a supported network like Affiliate Window. So, if you’d like to have your program featured on sites like Ebates, Slickdeals, Shop.com, Restaurant.com, and more, partnering with FMTC is your road to success.

Publisher Spotlight: 55haitao

Written by Courtney Lowenthal on . Posted in Publisher Spotlight

55haitao logoAs the go-to shopping guide for Chinese consumers looking for the hottest deals from top global brands, 55haitao has become the fastest growing US-based Chinese deal site to target Mainland Chinese cross-border shoppers.

Launched in 2011, 55haitao is on track to earn $250 million in sales for 2016, and currently has over 1 million active users who visit the site for exclusive deals and browse the #1 cross-border forum to share where, how and what to buy overseas.

Publisher Tip: How to Improve Your Interface Profile

Written by Courtney Lowenthal on . Posted in AWin Advice, Publisher Tips

photo-1441015401724-70d16b783f5cAs a publisher, your profile and account overview section of the interface will likely be the first thing that advertisers look at when considering working with you. Below are a few key items to include to make your profile is more attractive to advertisers and will make your life easier to sell your proposition to them:

Include stats and key points in the description - The description box on the account overview page should include formatted stats such as traffic numbers and demographics, as well as a brief but detailed outline of your affiliate proposition. Advertisers can then immediately see what exposure can be offered.

Upload media decks to documents tab - The importance of having a media deck, rate card or one pager has been discussed previously, but are pointless if advertisers can’t access them. Upload relevant items into the documents section and consider adding direct links to the most popular or largest offerings in the description box as well.http://usblog.affiliatewindow.com/wp-includes/js/tinymce/plugins/wordpress/img/trans.gif

Publisher Tip: Using Snapchat & New Instagram Stories to Drive Sales

Written by Courtney Lowenthal on . Posted in Publisher Tips

UntitledSnapchat is the fastest growing social network, growing to 100 million daily active users in just four years. However, last week Instagram launched their new Stories feature, an unashamedly similar feature to Snapchat Stories, as both allow users to post photos and videos sequentially, and are available to view for 24 hours.

What are the key differences between the two? Instagram Stories is more user-friendly and provides instant access to the stories of the people you follow, making it easier for content creators and brands to share and display stories to their followers. That’s not to say that Snapchat should throw in the towel – one of the app’s most popular features are their humorous filters which can alter the face of the user, make them look more attractive and even swap faces with others. Snapchat is also hugely popular with the teenage demographic, who make up 86% of their user base and may prefer to remain on the more network that has yet to be adopted by their parents.