Featured in Internet Retailer
We all know that mobile commerce has grown considerably over the past few years. With this increase in mobile activity, we have learned the evolution in consumer behavior is not at the expense of desktop traffic, but acts as additional, rather than replacement traffic as individuals spend more time each day online.
Aside from the change in mobile behavior, we have discovered the way consumers are accessing and interacting with content has also evolved, with customer journeys now not just spanning multiple channels, but also across different devices.
According to Google, 90% of consumers use multiple devices sequentially to accomplish a task, and of these users, 98% move between devices in the same day.