Archive for November, 2016

Why Retailers Should Track Consumers across Devices

Written by Courtney Lowenthal on . Posted in Network News, Technology


cdtarticle1Featured in Internet Retailer

We all know that mobile commerce has grown considerably over the past few years. With this increase in mobile activity, we have learned the evolution in consumer behavior is not at the expense of desktop traffic, but acts as additional, rather than replacement traffic as individuals spend more time each day online.

Aside from the change in mobile behavior, we have discovered the way consumers are accessing and interacting with content has also evolved, with customer journeys now not just spanning multiple channels, but also across different devices.

According to Google, 90% of consumers use multiple devices sequentially to accomplish a task, and of these users, 98% move between devices in the same day.

Advertiser Interview: StubHub

Written by Courtney Lowenthal on . Posted in Advertiser, Interviews, Network News, PR & Press Releases

StubHub_Logo_NoTM_Primary_RGB_TealAs a global leader in the online ticketing industry, we are thrilled to welcome ticket marketplace, StubHub onto the Affiliate Window network! We spoke with Kirt Thomson, Head of New Business Development at StubHub to share the why the brand decided to launch their US affiliate program exclusively on the network and their exciting plans for 2017.

What has led StubHub to become a leader in the online ticketing industry?

StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation and first-rate customer service.  Our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next.

Single’s Day 2016 Revenue Reached $17.8 Billion

Written by Courtney Lowenthal on . Posted in Network News, Seasonal Activity

shutterstock_227913877

The single largest shopping day in the world proved its title again this year as Single’s Day 2016 reached record-breaking figures on November 11th.

In fact, performance was so strong in 2016 that revenue outperformed 2015 as early as 8pm this year, according to Tech Crunch, and reported a final figure for the day’s trading at a staggering $17.8 billion.

To emphasize the day’s overwhelming performance, within the first hour of the day, order volume reached a record-breaking 175,000 orders per second, according to Clavis Insight. Additionally, USA Today reported that total sales in the first two hours passed $5 billion, with 84% of sales coming from mobile devices.

Affiliate Window Holiday Lookbook 2016

Written by Courtney Lowenthal on . Posted in Network News, Seasonal Activity

awstampredWe are excited to bring you our first ever Holiday Lookbook, featuring winter trends from our top fashion brands. Inside this collection, you will find program details of each fashion retailer, as well as holiday looks you can share with your audience!

Featured brands include Jack Wills, Superdry and Missguided, all displaying their new winter collections, perfect for holiday gifting!

How Much Is Influence Really Worth?

Written by Courtney Lowenthal on . Posted in Editorial

shutterstock_252720625Written by Anthony Clements, UK Country Manager

How much is influence really worth? It’s the question everyone is asking right now.

This year I feel like the concept of rewarding publishers for the influence they drive, as well as the conversions they generate for advertisers, has finally taken hold in our industry.

At Affiliate Window, influence reporting and payments were introduced in 2014. Since then, other affiliate networks have followed suit. And finally it feels like there is a consensus throughout the industry that influence needs to be properly valued, and rewarded particularly for publisher propositions that deliver value to advertisers but struggle to monetize properly on a last-click CPA.

However, these are still in the early throws of bringing meaningful improvements to a 20-year-old reward mechanism. And that means debate, disagreement and confusion continue to reign. So let’s shed a little more light on the beguiling question: how should we reward influence in the affiliate channel?