Archive for December, 2016

Affiliate Window is Now a Member of the World Trade Center Institute

Written by Sarah on . Posted in Network News

Affiliate Window is thrilled to announce that we are now a member of the World Trade Center Institute!  WTCI is the largest international business association in the Mid-Atlantic that drives international collaboration and business growth through a myriad of services and networking opportunities: exclusive international events, business network connections, global intelligence briefs, international visitor management, international travelers’ packages, etc.    Affiliate Window is excited to partner with the WTCI and connect to WTCI’s resources in the region and across the world.

WTCI logo

 

 

Case Study: Effectively Managing & Growing an Agency Relationship

Written by Sarah on . Posted in Case Study

Written By: Kathleen Shallue, Account Manager

The travel sector has become one of the most competitive markets in the online shopping world, thanks to consumers having access to comparative pricing, features and services among hotel chains and airline services, to name a few.  This case study demonstrates how advertisers and publishers can benefit from Affilired’s Performance Marketing model, through networking opportunities and fostering future business relationships.

GROWING AN EXISTING AGENCY PORTFOLIO

Affilired is a respected travel performance agency with whom Affiliate Window has developed a strong relationship after working closely for several years.  Through new publisher recruitment, regular GAP analyses, upgraded reporting, and optimization of existing partner relationships, Affiliate Window was able to grow and develop the Affilired Travel Agency portfolio by more than 50% YoY.

RESULTS & KEY LEARNINGS

A collaborative network-agency relationship forms the basis of client success highlighted by double digit growth YoY across all metrics when effectively managing and growing a portfolio of clients.

Over 50% of Men to Buy Last Minute Holiday Gifts

Written by Sarah on . Posted in Network News

eMarketer, a digital member of our Axel Springer family, released a report on the demographics of last minute holiday shopping and ways in which internet users will research coupons and deals during the remainder of the holiday season.  Retailers are looking to win those important last -minute sales and are targeting men.

The typical assumption that men wait until the last minute to start and complete their holiday shopping.  That is still the case, although with the increase in online shopping, the gap between men and women is decreasing.  Some of the reasons noted in the report are that men prefer the “thrill of last-minute shopping” and men typically have 1-2 gifts to purchase, whereas women typically are buying for between 5-11 people.

 

Advertiser Interview: Zefinka

Written by Sarah on . Posted in Advertiser, Interviews, Network News, Newsletter

advertiser interviewFounded in 2014, Zefinka is an online women’s clothing retailer that provides trendy and chic clothing at low and affordable prices.  We spoke with Christoph Kunzle, CEO at Zefinka to share his thoughts on their US affiliate program with Affiliate Window and their exciting plans for 2017!

How does performance marketing tie into your other online marketing activities?

Zefinka is a relatively young website, and so far, we have mainly relied on organic traffic and select paid traffic to increase our sales.  While paid traffic certainly has it benefits, we have found it somewhat difficult for a B2C company like ours to make it economical and thus feasible in the long-term.  We therefore see performance marketing as a fresh, innovative and very welcome additional source of traffic for our growing business.  We were particularly attracted by the pay-for-performance standard (vs. pay-per-click in paid traffic).

What were the reasons behind the decision to launch your program with Affiliate Window?

We did quite a bit of research before signing up with Affiliate Window, and noticed that many other companies operating in a similar market as ours has already signed up with Affiliate Window.  It seemed, frankly almost like the go-to place for online clothing and fashion stores, so it was a no-brainer for us to sign up!

Let’s Connect at ASW ’17

Written by Sarah on . Posted in Network News

Affiliate Summit West 2017

 

Affiliate Summit West 2017 will be held in Las Vegas at Paris Las Vegas Hotel on January 15-17, 2017, bringing together over 6,000 of the channel’s most prominent affiliates, merchants, agencies and networks.  The Affiliate Window US team will be exhibiting at Booth #117.  Be sure to stop by to meet the team and discuss how our tools, technology and network of partners can assist in your affiliate marketing efforts.

ASW is a great opportunity for you to meet with key partners, while networking and learning from industry experts at education sessions held throughout the conference.  Our own Client Services Manager, Jeannine Crooks has been selected to speak at the conference.  Be sure not to miss this insightful session:

The Metrics Diamond- The 4C’s of Affiliate Revenue

Date:  Tuesday, January 17

Time:  2:00- 3:00pm

Location:  Versailles 1/2

Jeannine will also be hosting an Affiliate Window Demo Day on Monday, January 16 at 4:00pm in Concorde A.

Please email affiliatesummit@affiliatewindow.com to book a meeting with a member of our team.

Hope to see you there!