Founded in 2014, Zefinka is an online women’s clothing retailer that provides trendy and chic clothing at low and affordable prices. We spoke with Christoph Kunzle, CEO at Zefinka to share his thoughts on their US affiliate program with Affiliate Window and their exciting plans for 2017!
How does performance marketing tie into your other online marketing activities?
Zefinka is a relatively young website, and so far, we have mainly relied on organic traffic and select paid traffic to increase our sales. While paid traffic certainly has it benefits, we have found it somewhat difficult for a B2C company like ours to make it economical and thus feasible in the long-term. We therefore see performance marketing as a fresh, innovative and very welcome additional source of traffic for our growing business. We were particularly attracted by the pay-for-performance standard (vs. pay-per-click in paid traffic).
What were the reasons behind the decision to launch your program with Affiliate Window?
We did quite a bit of research before signing up with Affiliate Window, and noticed that many other companies operating in a similar market as ours has already signed up with Affiliate Window. It seemed, frankly almost like the go-to place for online clothing and fashion stores, so it was a no-brainer for us to sign up!