Archive for 2017

Advertiser Interview: Missguided

Written by Alex Forsch on . Posted in Advertiser, Interviews

Missguided_smMissguided exclusively migrated their program to Affiliate Window in April 2016, so we took the time to catch up with their team to learn more about their network experience, the impact the migration has had on performance, and their strategy goals for 2017.

What were the reasons behind the decision to launch Missguided affiliate program exclusively with Affiliate Window? 

We wanted to gain a greater insight into our affiliate program. Our previous network would not allow for code usage or details such as whether the customer was new or existing, or what they purchased. Given our success in the UK, a global consolidation to Affiliate Window was a sensible next step. Affiliate Window is our exclusive affiliate marketing network because they are known as an innovative network with the best technology and are always releasing new insights.  We have started using the cross-device tracking feature, which makes up 5% of our total revenue.

US Fashion Sector Insights

Written by Sarah on . Posted in Network News

Written By: Blakeley Sears, Account Manager

Fashion Sector Report Cover Image 1Online fashion is booming.  With new advertisers entering the sector every month, coupled with an increase in demand for  fashion on the go, it is an area that has experienced strong year-on-year growth on the Affiliate Window network.

The Fashion Sector is one of the top grossing sectors for the holiday season alongside Electronics and Arts & Crafts, driving 11%  of total sales across the US network.  Affiliate Window further investigates key Q4 trends in the recent successes of the fashion  vertical including:

  • Major retail takeaways and stats from Q4 holidays such as Single’s Day, Black Friday, and Cyber Weekend.
  • Increased traffic of content affiliates and the need for performance based compensation models to fairly reward influencers in maximizing sales revenues.
  • The role of mobile as a key driver of success in Q4 for the Fashion Sector.
  • The publisher split between content, social , and incent traffic and how these publisher types interact throughout the consumer journey.
  • The growth of multi-device consumer journeys and the requirements of cross-device tracking as the new tracking standard in the affiliate channel.

For full insight into the US Fashion Sector, download the report here.

Whitepaper: Top 10 Affiliate Marketing Trends for 2017

Written by Sarah on . Posted in White Papers

Top 10 Marketing Affiliate 2017 Image 3The Affiliate Window Strategy Team composed a whitepaper highlighting key affiliate marketing trends in 2017.  This insightful resource provides information on the increasing awareness of the affiliate industry to the public and global economic considerations, as well as other trends including: the growing role of smartphones, emphasizing the importance of influencer marketing, the imbalance between incentive sites and content sites in conversion rates, the shift in thoughts on commission payments, the need for new publishers, and more.

Download the whitepaper here: Top 10 Affiliate Marketing Trends for 2017.

Case Study: Benefits of TM+ Bidding Partnerships

Written by Sarah on . Posted in Case Study, Network News

Written By: Brittany Martin, Account Manager

Manuka Image 3This Manuka Doctor and Couponology case study highlights trademark + term bidding, from the goal of the program, to the strategy and the results from using this type of affiliate marketing strategy.  So what exactly is trademark + term bidding?  It is when an affiliate asks the advertiser for permission to run a paid search campaign on the brand’s behalf and allows for the affiliate to have a brand specific coupon or sale initiative and is strictly performance-based.

 THE GOAL

Skincare and premium beauty brand, Manuka Doctor, wanted to increase traffic to their US site while building brand awareness with US consumers.

THE STRATEGY

Affiliate Window introduced a partnership between Manuka Doctor and Couponology, who is able to use their search team to run a Trademark Plus Search Campaign through the affiliate program, on the performance model.

Affiliate Window Hosts Another Successful Chill-Out Lounge at ASW 2017

Written by Sarah on . Posted in Events, Network News

ShareASale Party 2Affiliate Window attended this week’s Affiliate Summit West, held at the Paris Hotel in Las Vegas.  The three-day conference  connects key industry partners and introduces our market-leading technology to new publishers and prospective advertisers,  drawing more than 6,000 digital marketers from over 70 countries.

We leveraged this unique opportunity to foster business relationships, but most importantly, this year, we were excited to  celebrate the ShareASale acquisition through Affiliate Window with all of our industry partners.  Thank you to everyone for  the overwhelming congratulatory responses and to all who took the time to stop by.

In addition to exhibiting at the conference, we hosted our 2nd Chill-Out Lounge at Bally’s Las Vegas, where we brought together advertisers, agencies and publishers to enjoy brunch, chair massages, and great discussions away from the busy  show floor.

“We attended Affiliate Window’s Chill-Out Lounge event on the first day of ASW and it was a great way to kick off our conference experience,” said Nicola White, Head of Global Affiliate Team from Missguided.  ’The team managed to create the perfect balance of socializing and networking; all combined with the most amazing views from their top floor Bally suite!  Missguided was able to meet some new potential publishers at the event, but also reconnect with our existing partners.  Following our 13 hour flight to get to Vegas, we also indulged in a back massage provided by Affiliate Window’s therapists in the Chill-Out Lounge- a great idea to relax everyone for the business that lay ahead at the ASW conference.”

Top 7 Affiliate Marketing Companies of 2017 and Top CPS Network

Written by Sarah on . Posted in Network News, Newsletter

We are excited to see Affiliate Window and ShareASale recognized in top positions from Top 7 Affiliate Marketing Companies in 2017 and the Blue Book Top 20 CPS Networks.

Inc logoWith so many affiliate networks to choose from, not just any affiliate marketing partner fits the bill.  Companies are seeking quality-driven relationships; Affiliate Window and ShareASale were named one of the top 7 affiliate marketing companies!

“With proprietary solutions, suites for comprehensive reporting, and partner directories for greater collaboration, Affiliate Window leverages market-leading technology to help retailers grow their online presence.  They are committed to compliance and provide a suite of tools to protect against fraud.  Part of the Zanox Group, the company has established itself as a leading global network with 13 offices worldwide.”

“A fast, efficient, and accurate affiliate marketing network, ShareASale offers brand protection from adware, as well as the ability to split commissions across partners and even leapfrog poached sales back to the original affiliate.  The network is easy to use, with brands getting the chance to go live within 24 hours.”

Top 20 CPS Logo

 Another huge accomplishment is the Blue Book’s Top 20 CPS Networks where ShareASale and Affiliate Window combined achieved a top #2 ranking for 2017. This award is chosen by both advertisers and publishers of the performance marketing community and is given to industry leaders that provide excellent levels of customer service, professionalism and consistent ROI.

To read more about the ShareASale acquisition, click here.