Archive for January, 2017

Whitepaper: Top 10 Affiliate Marketing Trends for 2017

Written by Sarah on . Posted in White Papers

Top 10 Marketing Affiliate 2017 Image 3The Affiliate Window Strategy Team composed a whitepaper highlighting key affiliate marketing trends in 2017.  This insightful resource provides information on the increasing awareness of the affiliate industry to the public and global economic considerations, as well as other trends including: the growing role of smartphones, emphasizing the importance of influencer marketing, the imbalance between incentive sites and content sites in conversion rates, the shift in thoughts on commission payments, the need for new publishers, and more.

Download the whitepaper here: Top 10 Affiliate Marketing Trends for 2017.

Case Study: Benefits of TM+ Bidding Partnerships

Written by Sarah on . Posted in Case Study, Network News

Written By: Brittany Martin, Account Manager

Manuka Image 3This Manuka Doctor and Couponology case study highlights trademark + term bidding, from the goal of the program, to the strategy and the results from using this type of affiliate marketing strategy.  So what exactly is trademark + term bidding?  It is when an affiliate asks the advertiser for permission to run a paid search campaign on the brand’s behalf and allows for the affiliate to have a brand specific coupon or sale initiative and is strictly performance-based.

 THE GOAL

Skincare and premium beauty brand, Manuka Doctor, wanted to increase traffic to their US site while building brand awareness with US consumers.

THE STRATEGY

Affiliate Window introduced a partnership between Manuka Doctor and Couponology, who is able to use their search team to run a Trademark Plus Search Campaign through the affiliate program, on the performance model.

Affiliate Window Hosts Another Successful Chill-Out Lounge at ASW 2017

Written by Sarah on . Posted in Events, Network News

ShareASale Party 2Affiliate Window attended this week’s Affiliate Summit West, held at the Paris Hotel in Las Vegas.  The three-day conference  connects key industry partners and introduces our market-leading technology to new publishers and prospective advertisers,  drawing more than 6,000 digital marketers from over 70 countries.

We leveraged this unique opportunity to foster business relationships, but most importantly, this year, we were excited to  celebrate the ShareASale acquisition through Affiliate Window with all of our industry partners.  Thank you to everyone for  the overwhelming congratulatory responses and to all who took the time to stop by.

In addition to exhibiting at the conference, we hosted our 2nd Chill-Out Lounge at Bally’s Las Vegas, where we brought together advertisers, agencies and publishers to enjoy brunch, chair massages, and great discussions away from the busy  show floor.

“We attended Affiliate Window’s Chill-Out Lounge event on the first day of ASW and it was a great way to kick off our conference experience,” said Nicola White, Head of Global Affiliate Team from Missguided.  ’The team managed to create the perfect balance of socializing and networking; all combined with the most amazing views from their top floor Bally suite!  Missguided was able to meet some new potential publishers at the event, but also reconnect with our existing partners.  Following our 13 hour flight to get to Vegas, we also indulged in a back massage provided by Affiliate Window’s therapists in the Chill-Out Lounge- a great idea to relax everyone for the business that lay ahead at the ASW conference.”

Top 7 Affiliate Marketing Companies of 2017 and Top CPS Network

Written by Sarah on . Posted in Network News, Newsletter

We are excited to see Affiliate Window and ShareASale recognized in top positions from Top 7 Affiliate Marketing Companies in 2017 and the Blue Book Top 20 CPS Networks.

Inc logoWith so many affiliate networks to choose from, not just any affiliate marketing partner fits the bill.  Companies are seeking quality-driven relationships; Affiliate Window and ShareASale were named one of the top 7 affiliate marketing companies!

“With proprietary solutions, suites for comprehensive reporting, and partner directories for greater collaboration, Affiliate Window leverages market-leading technology to help retailers grow their online presence.  They are committed to compliance and provide a suite of tools to protect against fraud.  Part of the Zanox Group, the company has established itself as a leading global network with 13 offices worldwide.”

“A fast, efficient, and accurate affiliate marketing network, ShareASale offers brand protection from adware, as well as the ability to split commissions across partners and even leapfrog poached sales back to the original affiliate.  The network is easy to use, with brands getting the chance to go live within 24 hours.”

Top 20 CPS Logo

 Another huge accomplishment is the Blue Book’s Top 20 CPS Networks where ShareASale and Affiliate Window combined achieved a top #2 ranking for 2017. This award is chosen by both advertisers and publishers of the performance marketing community and is given to industry leaders that provide excellent levels of customer service, professionalism and consistent ROI.

To read more about the ShareASale acquisition, click here.

Affiliate Window Acquires ShareASale to Strengthen US Presence

Written by Lisa Hammond on . Posted in PR & Press Releases

SAS logo Global affiliate marketing network Affiliate Window, part of Europe’s leading digital publisher, Axel Springer, has acquired US network, ShareASale.

Affiliate Window has firmly established its presence in North America over the last six years, with teams based in Baltimore, Denver and San Francisco. The network’s unrivalled dedication to technology, service and fraud prevention has allowed Affiliate Window to form exclusive partnerships with leading brands including HP, StubHub, Hyatt, Superdry and Etsy. It has led the way with innovative solutions to fairly reward publishers for their contribution to the sales funnel, including cross-device tracking and influencer payments and has ambitious plans to further expand its reach over the coming years.

According to BI Intelligence, 15% of digital media revenue in the US comes from affiliate marketing, making it one of the four largest sources of ecommerce orders, outperforming social commerce and display advertising. The report further states affiliate marketing is one of the fastest growing sources of revenue for online retailers growing from 13% to 16% between 2014 and 2015.

Multi award winning network, ShareASale is headquartered in Chicago and was founded in 2001 by Brian Littleton. The network currently serves 4,500 advertisers and over 100,000 active publishers generating more than 12m transactions a year, making it the third largest affiliate marketing network in the US. The network reported a GP CAGR of over 25% between 2013 – 2015 while US affiliate spend only grew by 15% CAGR in the same period.

The acquisition offers both networks a mutually beneficial partnership. ShareASale’s market reach, brand equity and strong product offering coupled with Affiliate Window’s strategic account management, custom solutions and global reach, offers a broad spectrum of solutions to advertisers and publishers depending on their needs.

MArk Walters headshotMark Walters, CEO of Affiliate Window: “The acquisition of ShareASale plays a crucial part in our group mission of becoming the partner of choice globally for affiliate marketing. Brian and his team have built a fantastic business that truly reflects the ethos we share; compliant activity, adaptive technology and a fantastic culture. We very much look forward to coupling this with our unique brand of quality service, valuable insights and world class technical innovation.”

ShareASale: Brian Littleton. CEO department. Photo by Andrew Collings.Brian Littleton, Founder & CEO of ShareASale: “Affiliate Window mirrors our commitment to value-driven customer solutions, strong ethics, industry compliance and unparalleled company culture. The acquisition promises to provide both a premier mix of innovative technology as well as a committed and congruent team to service our combined global base of customers. On a personal note, the strong commitment to ethics and company culture were critical in choosing this partner to go forward with and provide the opportunity and growth to our long-time customers, and loyal employees

-Ends-

For press inquiries, please contact:
Lisa Hammond
Group Marketing & Communications Director

lisa.hammond@affiliatewindow.com
Tel: +44(0)207 533 0333

Advertiser Interview: E-File.com

Written by Sarah on . Posted in Advertiser, Interviews, Network News, Newsletter

Tax season is upon us.  So, we caught up with E-File.com’s Director of Marketing, Aaron Rosenthal, to learn the benefits of online tax filings for consumers, as well as why promoting the program during the lucrative tax season is advantageous for publishers.

E-File

 

 

 

What has lead E-file.com to become a leader in the online tax preparation and filing industry?

E-file.com has always sought to provide taxpayers powerful software at a low price.  We offer individuals full feature tax preparation software and do so at a lower cost than nearly all of our competitors.