Archive for February, 2017

Advertiser Interview: Missguided

Written by Alex Forsch on . Posted in Advertiser, Interviews

Missguided_smMissguided exclusively migrated their program to Affiliate Window in April 2016, so we took the time to catch up with their team to learn more about their network experience, the impact the migration has had on performance, and their strategy goals for 2017.

What were the reasons behind the decision to launch Missguided affiliate program exclusively with Affiliate Window? 

We wanted to gain a greater insight into our affiliate program. Our previous network would not allow for code usage or details such as whether the customer was new or existing, or what they purchased. Given our success in the UK, a global consolidation to Affiliate Window was a sensible next step. Affiliate Window is our exclusive affiliate marketing network because they are known as an innovative network with the best technology and are always releasing new insights.  We have started using the cross-device tracking feature, which makes up 5% of our total revenue.

US Fashion Sector Insights

Written by Sarah on . Posted in Network News

Written By: Blakeley Sears, Account Manager

Fashion Sector Report Cover Image 1Online fashion is booming.  With new advertisers entering the sector every month, coupled with an increase in demand for  fashion on the go, it is an area that has experienced strong year-on-year growth on the Affiliate Window network.

The Fashion Sector is one of the top grossing sectors for the holiday season alongside Electronics and Arts & Crafts, driving 11%  of total sales across the US network.  Affiliate Window further investigates key Q4 trends in the recent successes of the fashion  vertical including:

  • Major retail takeaways and stats from Q4 holidays such as Single’s Day, Black Friday, and Cyber Weekend.
  • Increased traffic of content affiliates and the need for performance based compensation models to fairly reward influencers in maximizing sales revenues.
  • The role of mobile as a key driver of success in Q4 for the Fashion Sector.
  • The publisher split between content, social , and incent traffic and how these publisher types interact throughout the consumer journey.
  • The growth of multi-device consumer journeys and the requirements of cross-device tracking as the new tracking standard in the affiliate channel.

For full insight into the US Fashion Sector, download the report here.