Affiliate Window Acquires ShareASale to Strengthen US Presence

Written by Lisa Hammond on . Posted in PR & Press Releases

SAS logo Global affiliate marketing network Affiliate Window, part of Europe’s leading digital publisher, Axel Springer, has acquired US network, ShareASale.

Affiliate Window has firmly established its presence in North America over the last six years, with teams based in Baltimore, Denver and San Francisco. The network’s unrivalled dedication to technology, service and fraud prevention has allowed Affiliate Window to form exclusive partnerships with leading brands including HP, StubHub, Hyatt, Superdry and Etsy. It has led the way with innovative solutions to fairly reward publishers for their contribution to the sales funnel, including cross-device tracking and influencer payments and has ambitious plans to further expand its reach over the coming years.

According to BI Intelligence, 15% of digital media revenue in the US comes from affiliate marketing, making it one of the four largest sources of ecommerce orders, outperforming social commerce and display advertising. The report further states affiliate marketing is one of the fastest growing sources of revenue for online retailers growing from 13% to 16% between 2014 and 2015.

Multi award winning network, ShareASale is headquartered in Chicago and was founded in 2001 by Brian Littleton. The network currently serves 4,500 advertisers and over 100,000 active publishers generating more than 12m transactions a year, making it the third largest affiliate marketing network in the US. The network reported a GP CAGR of over 25% between 2013 – 2015 while US affiliate spend only grew by 15% CAGR in the same period.

The acquisition offers both networks a mutually beneficial partnership. ShareASale’s market reach, brand equity and strong product offering coupled with Affiliate Window’s strategic account management, custom solutions and global reach, offers a broad spectrum of solutions to advertisers and publishers depending on their needs.

MArk Walters headshotMark Walters, CEO of Affiliate Window: “The acquisition of ShareASale plays a crucial part in our group mission of becoming the partner of choice globally for affiliate marketing. Brian and his team have built a fantastic business that truly reflects the ethos we share; compliant activity, adaptive technology and a fantastic culture. We very much look forward to coupling this with our unique brand of quality service, valuable insights and world class technical innovation.”

ShareASale: Brian Littleton. CEO department. Photo by Andrew Collings.Brian Littleton, Founder & CEO of ShareASale: “Affiliate Window mirrors our commitment to value-driven customer solutions, strong ethics, industry compliance and unparalleled company culture. The acquisition promises to provide both a premier mix of innovative technology as well as a committed and congruent team to service our combined global base of customers. On a personal note, the strong commitment to ethics and company culture were critical in choosing this partner to go forward with and provide the opportunity and growth to our long-time customers, and loyal employees

-Ends-

For press inquiries, please contact:
Lisa Hammond
Group Marketing & Communications Director

lisa.hammond@affiliatewindow.com
Tel: +44(0)207 533 0333

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Comments (9)

  • Durk Price

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    Wonderful news for both companies. I have admired both of these companies and the people involved for a long time. Best of luck!

    Reply

  • Shawn Collins

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    Congratulations all around – exciting news.

    Reply

  • Meagan Paullin

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    I’ve been a full time blogger for over six years now. Started out as what many would refer to as a “mommy blog,” although I’m not a fan of that term. I have used many affiliate companies, some very successfully, others not so much. I had a year or two of six-figure income, majority of that due to affiliate income, so I’ve had some experience with it.

    I found Share a Sale, and just started getting interested in using it more, right before blogging took a downturn for me. I was diagnosed with a super serious health problem, so that last year and a half I barely worked at all. Getting back into the swing again now, Share a Sale was first on my list to really dive into again.

    I hope this doesn’t change them too much, from a blogger standpoint? They are one of the easier sites to use – very user-friendly and intuitive. I enjoy the variety and quality of brand partners to choose from. They have things that set them apart – the bonuses for referrals, for sharing a post, adding a banner, or extra commission days for select retailers. The catalog they send out is so helpful. And I feel they track sales and clicks very fairly and consistently.

    So – congrats on the partnership, but please don’t change what we already love so much!! :)

    Reply

  • Mr. Mackin

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    Congratulations

    See Y’all at the ARIA

    Reply

  • Danny Kautt

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    This is BIG – Congratulations!

    Reply

  • Andy Rodriguez

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    Big News – Knowing Brian, I say congrats are in order. I know SAS is his baby and he wouldn’t entrust it to just anyone. Looking forward to the changes that will be coming up and how it can keep the excellence that SAS has always stood for.

    Reply

  • Kazim Ladimeji

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    Congratulations. Shareasale is brilliant! It has been the best affiliate option for me, the littleguy blogger, by far. I’d go as far as to say it’s optimized for bloggers and small business, and it’s the only affiliate network I’d personally recommend to littleguy/gal bloggers. It works great as it is for bloggers/publishers so while I’ll welcome great new features and opportunities to earn cash, please don’t remove any of the brilliant existing functionality and incentive structures of SAS.

    Reply

  • Asif Malik

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    Congratulations to both Brian and Mark!

    This is a big news for all affiliate industry and especially to those who are close to Brian & Mark. I’m hoping for more innovation from this acquisition and wishing best of luck with great inspiration and success.

    Reply

  • DNN

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    This is the beauty of affiliate marketing. This wonderful industry will continue to grow years to come and provide wonderful opportunities for everyone who puts their mind to doing great things on the web. Wonderful. Wonderful! :-)

    Reply

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