Highlights from Black Friday 2015:
- During the peak hour sales hit 600 per minute and clicks hit 379,000 across the hour
- Year-on-year sales revenue growth of 46.7%
- Department stores drove 19.2% of the sales volume
- Desktop sales peaked between 10:00-11:00am, with smartphone sales peaking between 8:00-9:00am and tablets 21:00-22:00
Highlights from Cyber Monday 2015:
- In contrast to Black Friday, sales and traffic peaked during evening hours; desktop, smartphone and tablet sales peaked between 21:00-22:00
- Coupon code affiliates owned the day with 33% of sales driven by them
- Department stores and fashion retailers performed strongly
Click here to view the full Black Friday vs. Cyber Monday infographic for 2015.
*All data referenced within the infographic was a result of sales generated from 1,600 retailers working with Awin.