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Black Friday vs. Cyber Monday 2015

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2014 saw Black Friday cement itself as the key trading day in the run up to Christmas. Following the buzz of the 2015 Cyber Weekend, we have analyzed data across our 1600 advertisers on the network, and the following infographic details a mega-shopping weekend, where the network sales revenue was over $159m.

Highlights from Black Friday 2015:

  • During the peak hour sales hit 600 per minute and clicks hit 379,000 across the hour
  • Year-on-year sales revenue growth of 46.7%
  • Department stores drove 19.2% of the sales volume
  • Desktop sales peaked between 10:00-11:00am, with smartphone sales peaking between 8:00-9:00am and tablets 21:00-22:00

Highlights from Cyber Monday 2015:

  • In contrast to Black Friday, sales and traffic peaked during evening hours; desktop, smartphone and tablet sales peaked between 21:00-22:00
  • Coupon code affiliates owned the day with 33% of sales driven by them
  • Department stores and fashion retailers performed strongly

Click here to view the full Black Friday vs. Cyber Monday infographic for 2015.

*All data referenced within the infographic was a result of sales generated from 1,600 retailers working with Awin.