Written By: Brittany Martin, Account Manager
This Manuka Doctor and Couponology case study highlights trademark + term bidding, from the goal of the program, to the strategy and the results from using this type of affiliate marketing strategy. So what exactly is trademark + term bidding? It is when an affiliate asks the advertiser for permission to run a paid search campaign on the brand’s behalf and allows for the affiliate to have a brand specific coupon or sale initiative and is strictly performance-based.
Skincare and premium beauty brand, Manuka Doctor, wanted to increase traffic to their US site while building brand awareness with US consumers.
Affiliate Window introduced a partnership between Manuka Doctor and Couponology, who is able to use their search team to run a Trademark Plus Search Campaign through the affiliate program, on the performance model.