Whitepaper: Top 10 Affiliate Marketing Trends for 2017

Written by Sarah on . Posted in White Papers

Top 10 Marketing Affiliate 2017 Image 3The Affiliate Window Strategy Team composed a whitepaper highlighting key affiliate marketing trends in 2017.  This insightful resource provides information on the increasing awareness of the affiliate industry to the public and global economic considerations, as well as other trends including: the growing role of smartphones, emphasizing the importance of influencer marketing, the imbalance between incentive sites and content sites in conversion rates, the shift in thoughts on commission payments, the need for new publishers, and more.

Download the whitepaper here: Top 10 Affiliate Marketing Trends for 2017.

Whitepaper: Three Ways Affiliates Will Conquer Black Friday 2016

Written by Courtney Lowenthal on . Posted in White Papers

photo-1463171379579-3fdfb86d6285Affiliate marketing is booming and part of the reason for its success is the ability of affiliates to react and adapt to emerging consumer trends. Black Friday is one such phenomena, having had a transformational impact on the retail landscape.

With a few weeks to go until Thanksgiving, retailers across the world are gearing up for what is likely to be another e-commerce milestone. Black Friday 2016 is set to be the biggest online trading event seen across much of the world as more and more brands seek to capitalize on consumers’ insatiable demand for the best deals and offers leading up to Christmas.

While not the largest online shopping event (that honor belongs to Singles’ Day on November 11th), Black Friday undoubtedly represents the most global and certainly the most significant event for the mature digital economy of North America.

Whitepaper: Where Is Affiliate Marketing Heading?

Written by Courtney Lowenthal on . Posted in White Papers

Capture3We are happy to share the latest whitepaper released by the Affiliate Window Strategy Team, ‘Where is Affiliate Marketing Heading?’ This whitepaper is filled with insights and data around the affiliate marketing channel, the impact of coupon code activity on content sites, content vs. conversion, external factors & more!

As the affiliate channel celebrates its 21st birthday this year, the channel is now an integral part of the online marketing mix. But with recognition and stability also comes the burning question… where is it heading?

On the cusp of its most radical change in the last decade, what does the future hold for affiliate marketing?

In this white paper we consider how the affiliate channel has evolved into what it is today and the factors that have shaped this, while also taking a look at what a best-in-class affiliate program will look like in 2017 and beyond.

Download the full whitepaper here.

 

 

Whitepaper: are you receiving honest rewards for honest sales?

Written by Courtney Lowenthal on . Posted in White Papers

Whitepaper-179x300At last year’s Performance Marketing Insights we presented on ‘The Hidden Commission Killers in Affiliate Marketing’. This explored the concept of a number of factors across the affiliate channel which could lead to the erosion of commission publishers could expect to earn in return for the sales they have generated.

De-duplication, lack of basic mobile tracking and the inability to track consumers across device were just some of the many factors that could lead to a reduction in commission. With the majority of these sitting outside of a publisher’s control, should advertisers be reconsidering the commission rate they are willing to pay or how commissions are awarded?

White paper: Black Friday – a global phenomenon?

Written by Courtney Lowenthal on . Posted in White Papers

mouse keyboardA seemingly endless stream of analysis and conjecture has been generated in anticipation of what is likely to be the UK’s largest ever online shopping day: Black Friday 2015.

That the event truly arrived in 2014 is undisputed with an estimated $1.2B spent by British consumers. Affiliate Window witnessed an incredible spike, posting revenue in excess of $46m and in the process the network accounted for about 4% of all online expenditure.