eMarketer, a digital member of our Axel Springer family, released a report on the demographics of last minute holiday shopping and ways in which internet users will research coupons and deals during the remainder of the holiday season. Retailers are looking to win those important last -minute sales and are targeting men.
The typical assumption that men wait until the last minute to start and complete their holiday shopping. That is still the case, although with the increase in online shopping, the gap between men and women is decreasing. Some of the reasons noted in the report are that men prefer the “thrill of last-minute shopping” and men typically have 1-2 gifts to purchase, whereas women typically are buying for between 5-11 people.