Over 50% of Men to Buy Last Minute Holiday Gifts

Written by Sarah on . Posted in Network News

eMarketer, a digital member of our Axel Springer family, released a report on the demographics of last minute holiday shopping and ways in which internet users will research coupons and deals during the remainder of the holiday season.  Retailers are looking to win those important last -minute sales and are targeting men.

The typical assumption that men wait until the last minute to start and complete their holiday shopping.  That is still the case, although with the increase in online shopping, the gap between men and women is decreasing.  Some of the reasons noted in the report are that men prefer the “thrill of last-minute shopping” and men typically have 1-2 gifts to purchase, whereas women typically are buying for between 5-11 people.

 

Advertiser Interview: Zefinka

Written by Sarah on . Posted in Advertiser, Interviews, Network News, Newsletter

advertiser interviewFounded in 2014, Zefinka is an online women’s clothing retailer that provides trendy and chic clothing at low and affordable prices.  We spoke with Christoph Kunzle, CEO at Zefinka to share his thoughts on their US affiliate program with Affiliate Window and their exciting plans for 2017!

How does performance marketing tie into your other online marketing activities?

Zefinka is a relatively young website, and so far, we have mainly relied on organic traffic and select paid traffic to increase our sales.  While paid traffic certainly has it benefits, we have found it somewhat difficult for a B2C company like ours to make it economical and thus feasible in the long-term.  We therefore see performance marketing as a fresh, innovative and very welcome additional source of traffic for our growing business.  We were particularly attracted by the pay-for-performance standard (vs. pay-per-click in paid traffic).

What were the reasons behind the decision to launch your program with Affiliate Window?

We did quite a bit of research before signing up with Affiliate Window, and noticed that many other companies operating in a similar market as ours has already signed up with Affiliate Window.  It seemed, frankly almost like the go-to place for online clothing and fashion stores, so it was a no-brainer for us to sign up!

Let’s Connect at ASW ’17

Written by Sarah on . Posted in Network News

Affiliate Summit West 2017

 

Affiliate Summit West 2017 will be held in Las Vegas at Paris Las Vegas Hotel on January 15-17, 2017, bringing together over 6,000 of the channel’s most prominent affiliates, merchants, agencies and networks.  The Affiliate Window US team will be exhibiting at Booth #117.  Be sure to stop by to meet the team and discuss how our tools, technology and network of partners can assist in your affiliate marketing efforts.

ASW is a great opportunity for you to meet with key partners, while networking and learning from industry experts at education sessions held throughout the conference.  Our own Client Services Manager, Jeannine Crooks has been selected to speak at the conference.  Be sure not to miss this insightful session:

The Metrics Diamond- The 4C’s of Affiliate Revenue

Date:  Tuesday, January 17

Time:  2:00- 3:00pm

Location:  Versailles 1/2

Jeannine will also be hosting an Affiliate Window Demo Day on Monday, January 16 at 4:00pm in Concorde A.

Please email affiliatesummit@affiliatewindow.com to book a meeting with a member of our team.

Hope to see you there!

71% of Consumers Plan to Use Free Shipping Offers this Holiday Season

Written by Sarah on . Posted in Network News

eMarketer, a digital member of our Axel Springer family, released a report on important features/offerings that US Internet Users plan to use this season.  Accordingly, 71% of respondents are looking to leverage Free Shipping, followed by Easy Returns (48%) and Price Matching (44%).  Only 32% are planning to take advantage of extended holiday hours, and 31% of discounts applied to expedited shipping.

A growing number of merchants recognize the value shoppers place in Free Shipping and participate in the annually occurring Free Shipping Day, which is held on Friday, December 16 this year.  You will find a full listing of participating merchants on the FreeShippingDay.com website.

Global Black Friday and Cyber Monday Results Are In!

Written by Sarah on . Posted in Network News

In 2015, the zanox Group experienced remarkable growth across our network, particularly in the UK, Nordics and Brazilian markets.  This year, we wanted to share what was happening on the day as it unfolded.  With over 4,300 of Europe, US and Brazil’s biggest ecommerce advertisers, we reported live data insights throughout Black Friday via our zanox and Affiliate Window data visualization websites: www.zanoxblackfriday.com and http://www.awinblackfriday.com.

The websites took thousands of visitors on a journey throughout the day and was updated hourly with key figures, learnings and commentary.

We’re excited to share the results of 2016!  We saw:

  • 51% increase YoY in sales revenue across the Group; $126m in total
  • For every minute of Black Friday, the network tracked $87,470 in revenue (or $1,458 every second)
  • 2016 was the first year that European retailers broke into the top ten performers
  • Mature markets of Netherlands and France embraced Black Friday 2016 with significant YoY growth of 177% and 42% respectively
  • Mobile sales drove significant YoY Black Friday growth, up 44% across the whole Group compared to 2015
  • Average order value of $118 across the Group, signifying that consumers are saving their expensive purchases for Black Friday

Why Retailers Should Track Consumers across Devices

Written by Courtney Lowenthal on . Posted in Network News, Technology


cdtarticle1Featured in Internet Retailer

We all know that mobile commerce has grown considerably over the past few years. With this increase in mobile activity, we have learned the evolution in consumer behavior is not at the expense of desktop traffic, but acts as additional, rather than replacement traffic as individuals spend more time each day online.

Aside from the change in mobile behavior, we have discovered the way consumers are accessing and interacting with content has also evolved, with customer journeys now not just spanning multiple channels, but also across different devices.

According to Google, 90% of consumers use multiple devices sequentially to accomplish a task, and of these users, 98% move between devices in the same day.