Advertiser Interview: StubHub

Written by Courtney Lowenthal on . Posted in Advertiser, Interviews, Network News, PR & Press Releases

StubHub_Logo_NoTM_Primary_RGB_TealAs a global leader in the online ticketing industry, we are thrilled to welcome ticket marketplace, StubHub onto the Affiliate Window network! We spoke with Kirt Thomson, Head of New Business Development at StubHub to share the why the brand decided to launch their US affiliate program exclusively on the network and their exciting plans for 2017.

What has led StubHub to become a leader in the online ticketing industry?

StubHub reinvented the ticket resale market in 2000 and continues to lead it through innovation and first-rate customer service.  Our mission is simple: help fans find fun. We connect fans with their favorite teams, shows and artists and introduce them to the ones they’ll love next.

Single’s Day 2016 Revenue Reached $17.8 Billion

Written by Courtney Lowenthal on . Posted in Network News, Seasonal Activity

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The single largest shopping day in the world proved its title again this year as Single’s Day 2016 reached record-breaking figures on November 11th.

In fact, performance was so strong in 2016 that revenue outperformed 2015 as early as 8pm this year, according to Tech Crunch, and reported a final figure for the day’s trading at a staggering $17.8 billion.

To emphasize the day’s overwhelming performance, within the first hour of the day, order volume reached a record-breaking 175,000 orders per second, according to Clavis Insight. Additionally, USA Today reported that total sales in the first two hours passed $5 billion, with 84% of sales coming from mobile devices.

Affiliate Window Holiday Lookbook 2016

Written by Courtney Lowenthal on . Posted in Network News, Seasonal Activity

awstampredWe are excited to bring you our first ever Holiday Lookbook, featuring winter trends from our top fashion brands. Inside this collection, you will find program details of each fashion retailer, as well as holiday looks you can share with your audience!

Featured brands include Jack Wills, Superdry and Missguided, all displaying their new winter collections, perfect for holiday gifting!

How Much Is Influence Really Worth?

Written by Courtney Lowenthal on . Posted in Editorial

shutterstock_252720625Written by Anthony Clements, UK Country Manager

How much is influence really worth? It’s the question everyone is asking right now.

This year I feel like the concept of rewarding publishers for the influence they drive, as well as the conversions they generate for advertisers, has finally taken hold in our industry.

At Affiliate Window, influence reporting and payments were introduced in 2014. Since then, other affiliate networks have followed suit. And finally it feels like there is a consensus throughout the industry that influence needs to be properly valued, and rewarded particularly for publisher propositions that deliver value to advertisers but struggle to monetize properly on a last-click CPA.

However, these are still in the early throws of bringing meaningful improvements to a 20-year-old reward mechanism. And that means debate, disagreement and confusion continue to reign. So let’s shed a little more light on the beguiling question: how should we reward influence in the affiliate channel?

Whitepaper: Three Ways Affiliates Will Conquer Black Friday 2016

Written by Courtney Lowenthal on . Posted in White Papers

photo-1463171379579-3fdfb86d6285Affiliate marketing is booming and part of the reason for its success is the ability of affiliates to react and adapt to emerging consumer trends. Black Friday is one such phenomena, having had a transformational impact on the retail landscape.

With a few weeks to go until Thanksgiving, retailers across the world are gearing up for what is likely to be another e-commerce milestone. Black Friday 2016 is set to be the biggest online trading event seen across much of the world as more and more brands seek to capitalize on consumers’ insatiable demand for the best deals and offers leading up to Christmas.

While not the largest online shopping event (that honor belongs to Singles’ Day on November 11th), Black Friday undoubtedly represents the most global and certainly the most significant event for the mature digital economy of North America.