AffiliateTraction and Affiliate Window Form Strategic Performance Marketing Partnership

Written by Lisa Hammond on . Posted in PR & Press Releases

Leading performance marketing agency, Affiliate Traction has joined forces with global affiliate network, Affiliate Window to offer strategic affiliate marketing solutions for advertisers. Through the partnership, high profile brands including Sketchers, Spencer’s Gifts, Mattel Shop, SOCCER.com and Precious Moments™ are now available to Affiliate Window affiliates. Bringing together market-leading tools and technology, as well as unrivalled levels of account management, the agency and network will collaborate to maximize online presence and ROI for clients.

With over a decade of industry experience and through long-term relationships directly with top internet retailers, many of which fall within the Internet Retailer Top 500, Affiliate Traction and Affiliate Window provide online publishers with a range of opportunities through the performance channel. Affiliate Window’s global reach and proprietary tools coupled with Affiliate Traction’s all-inclusive affiliate management services will focus on delivering results, building long-term strategic partnerships with key publishers, and introducing new, relevant niche sites within specific verticals for advertisers to engage with.

Performance Marketing is Trendy for Online Fashion Retailers

Written by Lisa Hammond on . Posted in PR & Press Releases

A research study conducted by the Interactive Media in Retail Group (IMRG) reported that the online fashion retail industry demonstrated exponential growth – an astonishing 2,000% – from 2001 to 2011. Additionally, Forrester published statistics indicating that US online retail sales grew 12.6% in 2010 to reach $176.2 billion, with the ecommerce market expected to reach $278.9 billion in 2015. As more consumers shop online, performance marketing is becoming an increasingly attractive channel for fashion advertisers, where a broad range of online partnership opportunities exist, each providing clear and measureable results.

Global affiliate network, Affiliate Window has seen a steady increase in the number of fashion retailers integrating affiliate campaigns into their online marketing strategies, with an aim to increase brand awareness, acquire new customers, and generate additional revenue. These include well-known global brands such as Accessorize, Lindsay Phillips, and T.M. Lewin. There are several factors that continue to drive double-digit growth for clothing retailers, including the emergence of new online shopping models such as flash sales and group-buying websites, both of which have displayed rapid growth and continue to drive consumer interest.

ASW 2012 Recap

Written by Lisa Hammond on . Posted in Events

This week saw another successful Affiliate Summit conference in Las Vegas, Nevada. Beginning on January 8th, Caesars Palace played host to the 19th summit where for the first time, more than 5000 digital marketing professionals gathered together for a jam-packed three days of informative industry presentations, extensive networking, and of course, the infamous summit parties with old friends within the industry.

Affiliates, agencies, vendors, advertisers, and networks of all shapes and sizes were in attendance, hoping to forge new business relationships within the performance marketing channel. Several of our advertisers spent time at the Affiliate Window booth –meeting and mingling with existing partners and potential prospects.

Here’s a list of the advertisers who joined us:

Samir El-Alami (Badoo)
Erica Barry (VA Mortgage)
Greg Hoffman (SubscriptionAgent.com)
John Lobrutto (TripAlertz)
Alicia Iveson, Ketan Thanki & Elizabeth Chung (British Airways)
Jen Ward (myOptumHealth Store)
Heather Blackburn (Girly Checks)
Jeannette Saliba (BargainStation.com)

Performance Marketing is the Hottest Ticket in Town

Written by Lisa Hammond on . Posted in PR & Press Releases

Demonstrating strong performance worldwide, the online ticketing industry continues to see exponential growth. Leading live entertainment and ecommerce company, Live Nation recently reported 2Q results above expectations and Ticketmaster reported $2.1B in ticket sales, up 15.7% from 2010. Seatwave, Europe’s fastest growing digital media company, reported revenue growth of 70% year over year in 2009 with a 155% increase in the number of fans selling tickets through their site. Similarly, the secondary ticketing market in the US saw immense growth over the past 5 years and is predicted to reach a value of $4.5B by 2012. A versatile and attractive category for affiliate marketers, new advertisers are entering the online ticketing industry and developing programs that are designed to succeed in the performance marketing industry.

Coinciding with its expansion into the US, global performance marketing network Affiliate Window became fully invested in this industry with the exclusive launch of Ticketmaster’s affiliate program in November 2007. Now managing the affiliate marketing activity for several online ticket retailers, the company is seeing a variety of payment models designed to accommodate multiple publishers and promotion types.